Chapter 63 Advertising Show
Hey Jones! Alan!
Sitting on the sofa in the rented apartment, Kunites shouted in the direction of the kitchen, It's halftime, the best part is coming! Hurry up!
coming!
Jones and Allen ran out one after another, each with beer and popcorn, sat next to Kunites and asked, Has Michael Jackson played? Today's game is too dull, the Dallas Cowboys' tactics are too conservative, they Mainly attacking with the ball on the ground...
Allen had just finished complaining, and Jones shoved him a can of beer, Let's not talk about the game, I've been waiting for Michael Jackson, I believe this will be a great show.
Have you heard? Kunites said suddenly, It's spreading now that Michael sexually assaulted a boy.
I do not believe……
I don't believe it either...
This topic is a bit heavy, and the three people's energy is turned back to the TV screen. Before the halftime performance, there is a wonderful commercial show.
What's going to be the first ad? Kunites seemed to be talking to himself. Chanel? Dior? Lauder?
I guess it's Versace!
Probably Tiffany!
Jones and Allen said successively.
Most of the Super Bowl commercials always start with luxury commercials. These commercials are dominated by gorgeous pictures and top models, which can always easily attract people's attention.
However, they all guessed wrong.
Boom...
The advertising time kicked off with an earth-shattering explosion. The flames from the explosion covered the entire TV screen. The layers of flames seemed to be happening in front of them.
This is... Kunites's mouth trembled, feeling that this scene was a little familiar.
This kind of explosion... Jones stopped the hand that was bringing popcorn to his mouth.
The flames rose, and a line of large characters followed - bravely enter the deadly island!
Then, it was the name of the director who was almost bursting with excitement at the turn of last spring and summer - the work of Duke Rosenberg!
This is the movie trailer! Allen put down the beer can and screamed, Duke Rosenberg's new movie, his movie is finally coming out! I've been waiting for a long time!
To shut up!
Because the sound of the TV was disturbed, the other two glared at him. Allen quickly covered his mouth and stared at the TV with wide eyes.
A Hummer and a Ferrari are playing a life-and-death race on the streets of San Francisco. In order to escape, the Hummer sets up obstacles when it hits anything; the Ferrari takes shortcuts, walks alleys, and breaks out of the window in order to chase.
Although it only lasted for a dozen seconds, the agility of the Hummer and the agility of the Ferrari were vividly reflected.
This is completely a car chase that surpasses Speed of Life and Death! The three murmured at the same time.
The roar of the motor, the friction between the tires and the ground, and the exciting music made them unable to take their eyes off of them and their hearts beat faster.
This is typical Duke Rosenberg-style work!
The only regret is that there is no super explosion. This is not in line with the style of Speed of Life and Death that blows people's souls.
Just as they were thinking about this, a group of F-18 Hornet flew across the Golden Gate Bridge and flew over Alcatraz Island. After one of them dropped a bomb, it climbed almost 90 degrees straight, and then the picture followed the bomb rapidly. When they fell, the bomb seemed to have become their eyes, and the whistling sound of breaking through the air was their exclamation, and the ground that was getting closer and closer seemed to hit the next moment.
The picture completely uses the bomb as the first point of view to fall at high speed, and the scenery of Alcatraz Island is getting bigger and clearer...
Finally, the bomb hit the island, and with a loud bang, the sky was filled with fire, and the flames were scattered and flying, like a meteor hitting the earth.
The three of them wiped the sweat from their foreheads at the same time. At that moment, they completely regarded themselves as a bomb, and their hearts were shaking after the explosion.
Brave the life-threatening island, on May 7, you are invited to share the thrilling moment!
In the firelight of the explosion, another line of letters appeared, Kunites read it again, and memorized the time.
Alan on the other side jumped up directly, rushed to the calendar in the living room in a few steps, turned to the page of May, and made a heavy stroke on May 7th.
Brave to the Dead Island! he shouted, Our summer vacation opening film!
In a detached house not far from their USC area, Johnson also took out a pen and wrote down the time on his memo, all the while muttering to himself.
God, how on earth did that director do it? This is a whole new way of filming! Just this explosion is enough to attract people!
In an instant, he made a decision to watch the movie as soon as it was released.
Although Super Bowl Day is known as the most important unofficial holiday in North America, the office area of Century City CAA is still busy, Martin Bob is sitting in his office, his eyes have just taken off the TV screen.
Originally, he wanted to see Michael Jackson. During this time, many unfavorable rumors appeared in the media. CAA smelled something unusual and immediately dismissed the idea of poaching. The reason is very simple. Powerful and unable to stand up to the entire society dominated by whites.
Unexpectedly, as soon as the intermission time started, he saw an advertisement for a film, and from the short advertisement, he could even infer that it was a film whose quality was probably not below Speed of Life and Death, especially It's the shot with the bomb as the first point of view. Even he can't help but be amazed. He has to admit that the little guy named Duke Rosenberg does have a unique way of shooting impactful shots. views and opinions.
Such a person is not a customer of CAA!
Thinking of this, Martin Bob called Lovett, resisted the urge to scold the idiot, and asked the other party to come over to see him quickly.
Mr. Bob. Lovett sat cautiously on the chair.
Have you seen the ad just now?
Hearing Martin Bob's question, Lovett nodded quickly, Yes, look, they actually invested heavily in advertising in the Super Bowl...
What do you think? Martin Bob interrupted impatiently.
No movie has been advertised at the Super Bowl in the past, so it's hard to say how effective it is. Lovett thought for a while, then said, The trailer doesn't explain anything, and there are times when the audience doesn't buy the car chase and explosion scenes.
What about Warners?
that……
In front of Martin Bob, Lovett dared not tell lies, so he had to tell the truth, It is said that Warners executives have listed Brave Island as the No. For a key project, an initial publicity budget of US$15 million has been set out.”
It's clear that Warner Bros. is bullish on the profitability of Breakthrough.
Warner will soon use the momentum of the Super Bowl to launch a publicity offensive. Martin Bob tapped the table, and our Interview with the Vampire with Fox has just finished filming, time is against us, you go See Sean at Connery Manor, and we have to launch it at the right time.
With CAA's abilities, it's not hard to find out that there are still British agents in the film.
Just as Lovett was about to leave, Martin Bob added, Also, let's just say this is what Ovitz and I said, if something really concerns him, don't have a next time! Island is a Warner Bros. project, not an independent Duke Rosenberger production, one violation of the bottom line is enough, if there is a second time, CAA and 20th Century Fox will not protect him!
Although Warner has not issued any official statement or protest, there have been several encounters at parties, and several Warner executives have expressed their dissatisfaction with him and Michael Ovitz in a very subtle way. To fight back, Martin Bob didn't even have to think about it, and knew that Hollywood companies, including 20th Century Fox, would choose to sit on the sidelines.
Hollywood's traditional forces compete and cooperate with each other, and they have a deep relationship with each other. CAA, which really rose in the 1980s and pushed the cost of film production to the horror stage, is strictly speaking the public enemy of all Hollywood studios.
In this circle, it is said that it is complicated and complicated, but it is also very simple. All competition and cooperation actually revolve around one thing-interest!
For profit, enemies can become friends, and friends can become enemies.
As a veteran agent and a powerful figure in Hollywood, Martin Bob knows this very well. He doesn't know if it has anything to do with Connery. He only knows that Duke Rosenberg has seriously offended him, and Connery has seriously offended him. Nally was short-tempered, especially after drinking and taking drugs, and it was hard to say what decisions he would make when he was impulsive.
Be sure to bring this to Sean Connery! he said finally.
Yes, Mr. Bob!
Like Sofia Coppola said, Duke chose to forget about the fire for a while and threw himself into post-production. After Super Bowl Day, Charles Rowan gave the entire studio a holiday, and Duke declined Naomi's offer. Invited, choose to go back to Santa Monica to watch the game with my mother.
It's a pity that Mrs. Leah's energy is obviously not in the competition. Even if she is sitting in front of the TV, she is still carrying a thick pile of materials.
In some ways, Duke's workaholic side was also influenced a lot by his mother.
After seeing the commercial for his own film, Duke was not interested in the rest of the commercial and Michael Jackson's halftime performance, so he simply took the thick colored copper plate book next to his mother, opened it, and suddenly saw a glimpse of it. Liang, it was a sexy model in a variety of lingerie. Unlike the skinny models that are popular today, these lingerie models are all bumpy.
Is it a new business for Santa Fea Advertising?
Inferring this in his mind, Duke's eyes turned to the brand of underwear, which was a very familiar name - Victoria's Secret!
Ask for a recommendation! Ask for collection!