Chapter 306 Sales data that hurts people's eyes
What can I do for you?
In the Santa Clara theater, when the day's work on Friday was coming to an end, Zhou Xin welcomed another group of customers, What do you need?
Neo's windbreaker, sunglasses, and leather boots. The man said immediately, And a backpack and a keychain... Yes, Neo and Trinity's dolls each have a set.
After completing this business, Zhou Xin didn't have time to take a breath, and said that the customer said, I also want the peripherals of The Matrix...
The final evening show has come to an end. As in the past, quite a lot of viewers who have watched The Matrix will come here to choose some peripheral products, such as windbreakers, sunglasses, dolls, backpacks, keychains and even Nokia's flip phone. Taste.
After receiving more than a dozen customers who bought The Matrix in a row, Zhou Xin took a breath. The sales business this week has been too hot.
Can you show me a model of Godzilla?
After more than a dozen customers, someone finally asked about Godzilla. Zhou Xin had a few words with him and made the deal.
The sales of peripherals are directly related to his income. Zhou Xin originally thought that with the arrival of the new weekend, Godzilla will be released strongly, and his sales counter has both Godzilla and The Matrix. Around, sales performance will inevitably skyrocket, so as to get more commissions.
The truth is always a huge gap from the individual's good wishes.
Sending off another customer who bought the Matrix peripherals, Zhou Xin's eyes turned to the sales area in charge. The counter occupied by The Matrix was empty, and the places around Godzilla were full.
Hey George, it's time for get off work.
A boy from the popcorn store came over and said friendly. Do you need me to help you store it?
Okay, Bette.
The two are good friends, and Zhou Xin did not mean to refuse, You are responsible for cleaning up the Matrix side, and I will clean up the Godzilla products.
Is it still necessary to pack up the goods of The Matrix?
Looking at the surrounding sales area, Bette said dissatisfied. It's almost empty! Your side is still full. I remember these Godzilla goods were put out in the morning, can't they sell?
Zhou Xin shrugged helplessly, the surroundings of Godzilla were so disappointing.
Dark skies loomed over the North American continent, and Saturday crept in as the sun climbed out of the horizon again.
At the headquarters of Sony Columbia Pictures on West Washington Avenue in Culph City, since going to work. The atmosphere was a little dignified, especially the secretary who walked into the office of the CEO Dahe Shinobi to deliver coffee, he didn't even dare to breathe, as if Michael Ovitz and Dahe Shinobi in the room were the terrifying Goths on the screen. Pull general.
The secretary brought coffee and hurriedly exited the office. Dahe Ren and Michael Ovitz, who were sitting on the two sofas, were silent. Just looking at the statistical report in hand.
Especially Michael Ovitz, if you look carefully on his calm face, you can see the corners of his eyes beating slightly.
He expects Godzilla to have a box office of $13 million to $15 million on its first day, and he thinks it is a conservative estimate. But when I got yesterday's statistics, the beating of the corners of my eyes didn't stop.
It's definitely not exciting. It's the disappointment that I can't believe, don't want to believe, and doubt that what I see is not the truth!
But after so many years in the business, how could Michael Ovitz not understand that statistics are more real and reliable than anything in Hollywood.
It's just that this kind of truth is just as difficult for Neo to accept the real world that Morpheus said, making him unbearable.
Godzilla opened in North America with 3,310 theaters. $8.42 million at the box office on the first day!
This is far from what was expected!
Looking at the figures on the statistical report, Michael Ovitz had this idea, Even if it doesn't meet expectations, it's fine to be over $10 million.
The production cost of Godzilla is as high as 130 million US dollars, and the publicity expenses that have been invested are nearly 30 million US dollars. How can such a first-day box office make people feel good.
This is his first packaging project after returning to the entertainment brokerage industry. How can he bear it if he fails?
Why? Dahe Ren suddenly broke the silence, Why is it like this?
Why? Why exactly? Michael Ovitz just showed a wry smile, but he couldn't give a clear answer.
The two people are so disappointed, not only because of the first day box office failure, after all, the first day box office in film history is average, and later super-selling movies are not without.
They are so hard to let go, and more from the poor audience reputation of the film.
Godzilla was released one day, and the audience's praise rate was only 64%! This is the first day of its release. According to the normal trend, as the audience who sees the film increases, this word of mouth will continue to decline, and it is almost inevitable that the passing line will fall.
And the movie that the audience's word of mouth fails, basically means that the box office stamina is insufficient!
In particular, Michael Ovitz heard from his young assistant that on IMDB, the largest film and television website on the Internet, the score for Godzilla was only 5.3!
This means that the response of the film in the youth group is extremely poor!
Of course, for the old-school Michael Ovitz, there's something called a cyber army.
He only knows that Godzilla is dangerous now, because The Matrix, which is regarded as the biggest competitor, is moving forward firmly and steadily in the midst of the debate about violence, just like its director, Even if Sony Columbia Pictures and the artist management agency used the greatest force within the rules, they could not hold it back.
With 3,220 theaters, The Matrix earned $12.35 million in North America yesterday. Among all the films released in the same period this weekend, it firmly occupies the leading position!
There is also the audience's word of mouth. This film has been released for more than a week, and the audience's word-of-mouth is still strong and maintained at 90% praise!
Looking at the figures on the statistical report, Michael Ovitz suddenly felt old and seemed unable to grasp the market dynamics.
In the meeting before the start of the summer season, he and Spielberg both believed that Clash of the Earth and Godzilla definitely have the strength to compete with The Matrix. The result?
Godzilla is still good, and Crash of Heaven and Earth, which was surrounded and suppressed by many Hollywood giants, is the most miserable. Yesterday's single-day box office was only $3.12 million, which is a weekend's single-day box office!
Presumably Spielberg's old face is uglier than his own?
At times like this, Michael Ovitz has not forgotten to comfort himself with the misery of others.
Turning his head to see Dahe Ren's miserable face, Michael Ovitz realized what he had to do. In any case, this was the film he was responsible for packaging. If it fails completely, it will inevitably affect the relationship with Sony Entertainment, and it will not be good for the artist management agency.
Hey, the box office is only a part of the movie's revenue. Michael Ovitz reminded, Don't forget, Godzilla still has peripherals, as long as the peripherals sell well. We can also easily make profits.
Yeah. Dahe Ren nodded.
Just then, there was a knock on the office door, and an assistant walked in with the documents.
Mr. Dahe, this is the rough statistics of the peripheral sales just obtained.
Hearing what the assistant said, Dahe Ren said immediately. Hurry up and give it to me!
Taking the document handed over by the assistant, Dahe Ren's eyes looked directly at the data line, and Michael Ovitz was also looking there, and he was eager to know the specific data of the surrounding sales.
do not know when. The assistant had left because Michael Ovitz couldn't see what was on the file. His eyes couldn't help but move to Dahe Ren's face.
Dahe Ren's face was calm at first, but after a while it suddenly turned white, then red again, and then white again...
Michael Ovitz had a bad feeling in his heart. It's definitely not exciting!
Da He... He couldn't help but speak.
Dahe Ren directly handed over the document, You can see for yourself.
After taking the document, Michael Ovitz's eyes sharply captured the data, and his head suddenly felt dizzy. Fortunately, he had a wealth of experience and adjusted his emotions in an instant.
But the stats made his eyes seem to be hurting.
Yesterday, Godzilla merchandise sales were $570,000!
Although this is only a rough statistic, which is generally conservative, even if the real data comes out, it cannot be 20% higher than this figure. The sales of peripherals of less than one million US dollars are not enough for the peripheral sales. For them who have invested a lot of money and want to make a big fight, it is simply mockery!
What's more, another statistic is here, which really turns the sales of Godzilla merchandise into a mockery. The daily shipment of The Matrix merchandise yesterday was roughly estimated at $8.79 million!
With a brief recollection, Michael Ovitz found that The Matrix not only earned $12.35 million on Friday, raising the North American box office to $110.97 million, but also the North American sales of peripheral products exceeded 6,000 in one fell swoop. The million dollar mark!
Duke? Rosenberg is so difficult to beat? Is his joke about the king of summer vacation the most real reaction?
Michael Ovitz sighed in his heart, but with confidence in his eyes, he said to Dahe Ren, This is the first day, we can't be discouraged, we must continue to work hard, Godzilla may have a chance to turn over!
Dahe Shinobu looked at Michael Ovitz, then nodded lightly, Sony Entertainment's plan is to turn Godzilla into a series as successful as Jurassic Park, no matter what, continue Promotion is their only way out.
This weekend, Sony Columbia Pictures stepped up its promotion of Godzilla, and the monster can be seen everywhere in the media and commercials.
Godzilla, an unprecedented giant monster, its movies are extremely magical and exciting...
Ads and hype like this are overwhelming, and as a competitor, Warner Bros. will not be idle. (To be continued ^)
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