Chapter 446 Network smear
In recent years, every time Duke's movie is released, Shui Jun will create momentum on the Internet. Compared with Gao Leng and Rotten Tomatoes, which pays more attention to collecting professional movie reviews, IMDB has a wider audience and has more influence in many movie websites. Being able to rank in the forefront is also the focus of being invaded by the navy.
From The Matrix to The Fellowship of the Ring, IMDB has been invaded by Duke's navy. In the early stage, it received a lot of praise and extremely high ratings, although later with the withdrawal of the navy and the increase in the number of viewers , the ratings of the two films have dropped to the current 9.2 points and 9.1 points, but they must have played a role in the release process.
However, such a thing as the navy is not a secret and clever method. Other companies have already noticed it. For example, when The Fellowship of the Ring was released last year, Black Billy Boyd and Ian McLean appeared on the Internet. The so-called insider information is obviously the actions of the competitor's navy.
However, compared to the earlier, larger and more professional navy under Duke, it is not a class.
But the Internet is an open platform after all. Even if Duke has the advantage of foresight, others will also use it.
In a lounge in the villa, Duke was standing behind Tina Fey, the female assistant had already entered IMDB and clicked on the column for The Two Towers.
It was still 9:6 when I watched it in the morning! Ivanka sat next to Tina Fey, her eyebrows furrowed tightly, It's down to 9.4 now!
It is impossible for a movie to please all audiences. Even Duke fans, there will be people who don’t like the magic genre. As the show time increases and the audience who sees the movie increases, the ratings will decline.
It's just that the rating of The Two Towers is slipping too fast!
More than just ratings. There is also a bad review below.
There are too many unnecessary scenes, the whole story is quite mentally handicapped, and the special effects as the only selling point are mediocre.
The plot is claimed to be a multi-line narrative, but the director's narrative ability is really appalling, turning the entire film into a hodgepodge of hard-pressed commercial films, as cumbersome as a beast that can only rush forward. Innocent Aragorn led down the cliff with him.
After I read it, I still didn't understand what was good.
Tina Fey looked at Duke, saw Duke nodded, closed IMDB, and opened his personal website, which also received a lot of negative comments.
It's a really popular, inexplicable, mentally handicapped story. The procrastination of the plot makes me sleepy. How come the reputation is so good?
When the protagonists express their feelings, they have to give close-ups of their eyes and two lines of tears, and several story lines are forcibly put together. No one thinks the story is very lame, and there is really no need to show the third part, really It's so boring.
Pretending to be a tragic, hard-boiled plot. Hey; the whole movie looks so superficial...
At this point, there is no need to look any further. Duke is absolutely sure that this is also the masterpiece of the Navy.
It is clear that there are navies targeting their own films.
Duke thought for a few seconds and said to Tina Fey. Notify Nancy and Panney to Lord of the Rings, and Jamie Johnson from Warner Bros.
After finishing speaking, he leaned over and kissed Ivanka's face, Sorry, dear, I can't accompany you today.
It doesn't matter. Ivanka showed an understanding smile, and pointed to the small yacht parked on the dock through the window. Jane will come over in a while, I will go to sea with her, you can just go.
Duke nodded and walked over to the intercom for the driver to prepare the car.
But in three minutes, Duke and Tina Fey got into the car and drove out of the Duke's Manor to the Lord of the Rings studio in Burbank.
Tina Fey was still on the phone to keep abreast of the latest Internet news, and Duke was thinking about how to deal with it.
Frankly speaking, there is no very good way, even in his former era, after a large number of negative Internet comments appeared, either hire a navy to fight people, or find a professional company to **, and the Internet is a It is impossible for a relatively open platform to be completely controlled by anyone, and it is impossible for some remarks not to appear.
In fact, Duke is very clear that in addition to him in Hollywood, Lionsgate has used the Internet Army on a large scale as early as the announcement of Blair Witch. For Hollywood and other business circles in North America, this is neither mysterious nor mysterious. Not clever, it is normal for others to use it on him.
Will some people think that the network water army is very mysterious and very clever? Don't be kidding, this is North America where the Internet has become highly developed, and has even penetrated into every corner of work and life, and the tactics used by the navy, strictly speaking, have many similarities with the gossip hype of the tabloids.
Duke was never foolish enough to think that the Marines could be his ace, which is simply not realistic.
When he was using the water army to blackmail others, he also thought about what to do if someone else used it on him one day.
Although there is no perfect solution, Duke has also prepared some measures.
After arriving at the Lord of the Rings studio, when everyone was there, Duke brought Tina Fey, Penny Kelly, Jamie Johnson, and Nancy Josephson into the conference room and told the others not to disturb them .
It's very clear. Panney Kelly flipped through the information he had prepared and said, Although the IDs who made these negative comments came from all over the United States, this must be a premeditated centralized operation.
Jamie Johnson frowned, turned to Duke, and asked, You have a team in Hollywood, and even in the United States, that is the first to use this kind of propaganda, isn't there a good solution?
In the past few years, other companies have been learning from us. Nancy Josephson took over, Several films released last year and the first half of this year, IMDB and several other rating sites, can all be seen to score points. trace.
Duke nodded, let alone now, even in the past ten years, the behavior of IMDB's points brushing is still crazy enough.
Nancy Josephson's eyes fell on Duke. What shall we do?
What is the so-called network navy? Roughly referring to Internet users who post content for a fee, these paid spammers and commentators are mostly employed by PR firms, or competitors of the target companies. They are active on popular social media sites, forums and blogs in an attempt to influence public opinion.
These paid content publishers often post things that benefit employers' products and services while disparaging their competitors. Most of the Internet navy use multiple pseudonyms, and some even use automated tools to accelerate the spread of such tendentious speech.
In fact, the real-name registration system will greatly reduce the activity of the navy, but this is obviously not something Duke or even Warner can do.
After thinking about it for a while, Duke said, I will talk about a few aspects first, and if there are any deficiencies, everyone will add them.
The first is to identify malicious navy users on sites we have administrative rights to, by analyzing content posting frequency, IP addresses, duplicate content, and fake-looking accounts, and automatically or manually delete these negative comments on our site. .
The other is the way I don't like it - if someone can pay to spread rumors, then there must be a way to pay to remove rumors. I wonder if there is such a company in North America?
The best way is actually to be strong enough. The weakness of the navy is that they have few real followers, so in the age of online media, they cannot carry out very targeted and effective attacks on really powerful people or projects. , is more to incite the emotions of netizens and create an atmosphere where the other party is bad and bad.
Therefore, our navy should also be dispatched in a timely manner to provide necessary guidance to online public opinion. I think you have all seen the latest statistics. I think our Two Towers itself is absolutely powerful and will attract people. A large number of supporters, supporters are another part of our strength, and our people have to find a way to guide the supporters of the film, become spontaneous propagandists on the Internet, and opponents of malicious forces!
In the words of the world he once said, it is to turn the supporters of Two Towers into running water.
Duke was sure there were plenty of people who hated the Lord of the Rings trilogy, but there were only a few more fanatical supporters of the series!
On the Lord of the Rings side, Duke and others are still discussing the next response strategy.
Martin Bob and Michael Ovitz are also keeping an eye on the web at the artist management headquarters on Wisher Avenue in Beverly Hills.
Only one morning, The Two Towers encountered big trouble.
Looking up from behind the laptop, Martin Bob's mood looked quite good. The IMDB rating has dropped from 9.6 to 9.3, and it continues to decline, and it will likely drop below 9 at night!
Don't be careless. Michael Ovitz still looked cautious, Let our people continue to stare at this movie!
In the past few years, he has seen clearly enough that it is impossible to reconcile with Duke Rosenberg. The two sides have been entangled for nearly ten years, and the conflicts cannot be resolved without sufficient interests.
Therefore, after the artist management company established an online publicity department, they directly dragged The Two Towers to practice, and the effect seems to be quite good so far.
Martin Bob over there was looking at various websites again, and suddenly said in doubt, Negative remarks have invaded Duke's personal website and the official website of the Lord of the Rings trilogy on a large scale. Are these two websites targeted?
Michael Ovitz smiled slightly. You missed a point, Martin. Are other Hollywood companies watching The Two Towers as a bystander? Don't forget, Duke Rosenberg and Warner Bros. Bro, you've poured dirty water on Disney's Pearl Harbor, Paramount's Tomb Raider, Universal's Fast and Furious, and you think they'll watch Duke Rosenberg and Will Warner Bros. continue to dominate the summer season? (To be continued^)
PS: Ask for monthly and recommended tickets!