Chapter 756: A classic of word-of-mouth marketing

Chapter 756: A classic of word-of-mouth marketing

The premiere of the film in China is not much different from that in North America. It is nothing more than red carpet, screenings, press conferences, etc. After the premiere, in order to further promote the film, Duke also led the cast and crew to accept An exclusive interview with an online social media company that claims to have the largest number of users in the world.

The interview was broadcast live on the Internet to all Chinese audiences, and after some routine interviews, some hot issues raised by netizens were specially selected.

To Duke's surprise, his appeal in China seems to be higher than that of Leonardo DiCaprio. One of the most frequently asked questions by netizens is what actors think about working with him as a director. .

Of course, the crew will only make similar and same voices on this occasion.

Charlize Theron, who was first asked by the famous host from Mango TV, made no secret of her admiration and admiration for Duke.

I'm a big Duke fan, so I couldn't be more excited to work on his team. And the script itself is something I've never read before.

In the process of answering, she kept looking at Duke, and it was easy to make people think, I feel that I have completely integrated into the script. After reading it, I am sweating. This story is unique and touching. The emotional thread of the story makes one feel very connected to one’s own, and to be able to work with a creative director like him in a hypothetical world where you see things you’ve never seen before is a supreme privilege. enjoy.

Although Duke himself knew the source of these so-called ideas, in the eyes of others in Hollywood, especially those who worked with him, to some extent, Charlize? Theron's words are the most appropriate description.

James Franco didn't hide his admiration for Duke, When Duke called me and asked me to join his team. I said yes without thinking, because I liked working with him before. .Especially after I read the script, I am even more happy with my decision, and I am 100% willing to join the filming of this movie in terms of reason and reason.”

I was really excited when I saw the script. Duke also introduced me to other actors who participated in the film. I knew this movie could never go wrong. These are the words of Cillian Murphy, who has worked with Duke Twice, it seems to be particularly touched, I think Duke's works have always been very thoughtful and highly ornamental, and this one is beyond his usual style.

The mic switched to Scarlett, who sidestepped questions about her personal life with Duke. He only said a few words about his identity as a director, His heart is so rich, this is one of the necessary conditions for an extraordinary director and screenwriter. Such a highly imaginative and creative movie is very important to an actor. Said, what I need most is a reliable director. A director who can pull you to share his vision, I trust him 100%, he will continue to inspire you, and give me all the keys to the door of ideals.”

Duke is a brilliant filmmaker. Leonardo DiCaprio added to Scarlett's words in a timely manner, Unbelievable. I have this opportunity to work closely with a talented team , we had a long discussion about the characters, the past of each independent individual and the relationship between each other. Duke very much encourages everyone to express their opinions, no matter how big or small the role is. He hopes that everyone can integrate with the role , give your own ideas, so that the characters and actors can truly become one.

The question inevitably came to Duke's side, but from a different angle, he wanted to talk about his views on the leading actors.

Seeing that the actors can develop into a team that fits the relationship between the characters in the story according to the needs of the characters is really an indescribable enjoyment. This harmony is very beneficial to the shooting on the spot and enriches the performance of the characters.

Duke did not specify individuals, but commented on all the actors as a team, As a director, I especially hope to see the chemical reaction between the characters, but this kind of reaction cannot be seen on the spot or felt. Yes. When you see the unique temperament and subtle interpersonal relationship of the characters in the plot, for every movie, this is the soul. Especially for Inception, it is very important. I I feel like our actors have totally nailed it, very real.

He thought for a while, and then said, The group of characters in the movie has their own characteristics, none of them are the same, and each of them has unique skills. They are called together to complete a very special task. If If any one of them misses, the consequences are dire, it’s a tight-knit team! We feel how they feel because we’ve been with them all the way.”

Afterwards, some questions were asked for each individual, and Leonardo DiCaprio, Charlize Theron, Scarlett Johansson and others also gave corresponding answers one by one.

It's just that when the last question came to Duke, he frowned slightly.

The supporter of Mango Channel asked a question asked by the film critics here, Some people think that action scenes and special effects drag down the whole film, they have no effect on deepening the theme of the film, but have the opposite effect .”

From the perspective of deepening the theme, this statement is not wrong. The action scenes and special effects scenes of Inception actually do not help deepen the theme.

But without these, is Inception still Inception?

The other party didn't say who the film critic was asking the question, and Duke didn't bother to ask. Compared to North America, the film critic industry here has just started, and it is facing the situation of death. In the Internet age, there is no limit to the living space left for professional film critics. narrow.

Still, Duke had a few words to say about it.

Film is first of all a visual art. It is said that now is the era of reading pictures, which emphasizes visual impact, shocking power, and enhances memory.

These words Duke said are very realistic, and the market is indeed like this, If Inception does not have the special effect of the city rolling up, the collapse of the building and the fierce gun battle, and the chasing car battle...

He shook his head slightly, We can't say that this is a commercial blockbuster, so the number of people entering the theater will be reduced by more than half.

Duke emphasized, Inception is a sci-fi action commercial masterpiece first, and then other things. Commercial blockbusters must have impact. If there is no visual special effect, it will not sell such a high box office.

If you can't sell the box office, you will lose money, and if you lose money, no one will invest. Duke said that it is the most normal law in the film industry. No one invests, and even the best ideas can only stay in your mind. There is no way. , as a brand, especially a movie brand...

He started talking nonsense, What we want to do is the combination of business and art, commercial art, artistic business, art adds points to business, business sells art, and the combination of the two parties can generate benefits.

Because there is still a film to be prepared, Duke stayed in China for two days before taking the crew to another country for publicity.

At the same time, Inception has aroused strong repercussions around the world.

At the beginning of May this year, there were no big-name sequels in movie theaters all over the world to join in the fun, and superheroes from various comic books were not seen flying all over the sky. In addition, ambitious films such as Agent Sauter failed at the box office, making this summer vacation The beginning of the file really seemed a little deserted.

In this deserted environment, Inception stands out from the crowd. This movie has attracted the attention of movie fans since the day it was filmed, and even the subsequent wave after wave of promotional videos and the ubiquitous viral marketing campaigns, all of them To arouse the audience's nerves, Warner Bros. has invested heavily in publicity for this movie-a publicity fee of 120 million US dollars.

That's pretty high for a film that isn't aimed at a family audience, and doesn't have a big spectacle.

The Warner Bros. announcement is one reason Inception has had such a strong response, but another is that it's so controversial.

If analyzed from the consumer psychology model of advertising, the film is absolutely successful.

At the same time, one item was cleverly added, that is controversy! The questions about dreams and reality raised in the film have left many viewers with a long aftertaste and indulging in it.

It also aroused the audience's interest and hot comments after watching the movie. This residual warmth has a profound impact on the brand.

For example, a few questions raised: What is the difference between the real world and the dream? Isn't life a dream? Does the spinning top at the end of the film mean that the hero is still in a dream?

What I have to say is that the world is becoming more and more virtual. What is the difference between making friends online and the real world? What is the difference between online games and violence? In a period of such rapid development of blogging and virtual social networking, people will interact and communicate, which has promoted the rapid spread of Inception.

Once you start to want to understand the meaning of your dream stories, you will inevitably keep recalling the dreams you have had and trying to figure out what happened. At this time, you will unconsciously put your understanding of the real world into your head, and propose A litany of interesting questions I probably never asked myself.

The words that Duke threw out in an interview in London can be said to be the best interpretation of the film's many avid fans.

These people have seen the various questions raised by the film, not to mention that the director Duke found it incredible, and even they themselves will not be able to understand it in the future.

It is no exaggeration to say that all kinds of controversial word-of-mouth publicity caused by the media, the Internet and reality are the main reasons for the low-cost, high-efficiency and rapid spread of Inception.

This film can be completely said to be a huge success in publicity and marketing, and it is enough to become a classic of Hollywood word-of-mouth marketing. (to be continued ^)

PS:  I caught a cold recently, and I was so uncomfortable that I was dying, please ask for a refund and a monthly pass to comfort me...