Chapter 795: Lauder Stadium
Although the NFL is in a truce, each team is actively expanding its strength.
Standing in front of the huge stadium under construction, a reporter said to the camera, Here is the report from the ESPN reporter on the spot. The Los Angeles Raiders, who just won the Super Bowl in February, are currently making new moves. A press conference in front of the stadium under construction...
The camera turned around, moved away from the reporter, and landed on the temporary meeting place not far away. The meeting place was crowded with people holding microphones, cameras and video cameras. It was obvious that this ESPN reporter was walking with him.
After a brief adjustment, the camera focused on a group of people sitting on the stage in the venue. The person in the middle was Duke, who was signing with his head down. There was a warm applause.
The reporter then began to narrate, Today, the two owners of the Los Angeles Raiders, Duke Rosenberg and Leonardo DiCaprio, officially signed a sponsorship contract with Irene Lauder. This contract Regarding the new stadium of the Raiders, after the stadium under construction is completed, it will be officially named Lauder Stadium. It is reported that the sponsorship contract totals more than 100 million US dollars. In order to promote its sports skin care product……
The camera gradually zoomed in and took close-ups of the people on the scene one by one. The reporter continued to narrate, Today's press conference can be described as a gathering of big names. Duke Rosenberg and Leonardo DiCaprio, as well as sponsors Irene Lauder herself was present, and Los Angeles Raiders star players Tom Brady and Marshawn Lynch were also present.
At the press conference, Duke had already exchanged contracts with Irene Lauder, and they were standing together for a group photo.
In fact, the signing of the two parties has been officially completed a few days ago, and finally they can sign with the company of their friend Irene Lauder. It also exceeded Duke's expectations.
In North America, the stadium naming rights of almost all professional teams will be sold, and Duke's new home for the Los Angeles Raiders is no exception. ,
The stadium, which has already begun construction, is expected to cost more than $500 million and is designed to hold up to 81,000 people, if necessary. It is also possible to continue to build more stands to accommodate more than 100,000 people. According to the design requirements, this will be one of the most advanced and luxurious stadiums in North America and even the world.
Nancy Josephson's ICM has been responsible for the marketing of the Los Angeles Raiders. After the Raiders successfully won the Super Bowl in February, finding sponsors for the new stadium was put on the agenda, and Erin Lauder The company is vigorously promoting its men's sports series skin care brand. The two sides hit it off.
Although Duke missed his team's first Super Bowl game due to negotiations with Lucasfilm, he still attended the press conference. Although the team won the Super Bowl, the marketing work It is a long process.
The appearance of him and Leonardo. It will also make this press conference more compelling.
After the press conference, everyone moved to a nearby hotel, where the Los Angeles Raiders hosted a special reception dinner.
Different from the large number of media reporters in the grand banquet hall, most of the small banquet halls are well-known figures in professional sports circles or Hollywood. Duke briefly socialized in the grand banquet hall, and then handed it over to the press officer of the Los Angeles Raiders. Back to the more comfortable small banquet hall.
The reception dinner was very free, and people in the small banquet hall gathered together in twos and threes, talking about topics of mutual interest.
Next to a giant poster of the Raiders winning the Super Bowl, Duke found Erin Lauder.
You boss didn't participate in the team's championship? Irene Lauder said looking at the poster.
Duke shrugged. Because I had more important things to attend to at the time.
Two Los Angeles Raiders combined are not as important as one Lucasfilm.
Irene Lauder ordered two sodas from the waiter, took a sip, and asked Duke, The Lucasfilm deal is done?
The deal is done. Duke took the cup from Irene and said before drinking, But Lucasfilm is making internal adjustments.
Lucasfilm has changed its owner, and it will inevitably undergo some adjustments, and Duke does not intend to keep those loss-making departments, and plans to sell them after divestiture. In his vision, the development focus of Lucasfilm is first The special effects technology represented by Industrial Light and Magic, one is Star Wars and its derivative series.
So... Irene smiled, Want to wait for a while to see the new Star Wars?
Duke nodded, The company needs to adjust internally, and the project needs to be discussed. It will take three to five years.
Although he has some ideas about the new Star Wars series, Duke is very clear that it is not easy to establish this brand, and new movies and their derivatives must be cautious.
A series of movies like Star Wars must not be reckless, otherwise it will only bring counterproductive effects.
And you?
It's been a long time since we met, Duke asked concerned, Have you completed the integration of your business in China? After staying in China for two years for a long time, I thought you became a Chinese.
It's almost there, Irene Lauder laughed happily, The potential of the Chinese market is so attractive, I think it is necessary for the company's business to continue to tilt there. The business of several of my brands in the past two years The fastest growing market is the Chinese market.”
She changed the subject suddenly, I will go to China in a while, and I guess I will stay there for a while. If you go too, I will entertain you then.
Duke laughed, Okay, I guess my next film will focus on promotion in China.
In the past year, the entire Chinese film market has grown by more than 35%, which is unique in the history of film in the world. In addition, the new memorandum of China-US WTO has come into effect, major Hollywood companies and The producers will only pay more and more attention to this vast market with unlimited potential on the other side of the Pacific Ocean.
Just like Irene Lauder who has worked hard to develop the market in China for the past two years, Duke and Warner Bros. have never stopped their promotion work in the Chinese market, especially after Duke acquired Lucasfilm, how to promote in China The promotion of Star Wars culture was also mentioned by him on the agenda of Lucasfilm management.
The Star Wars series has countless fans in North America and even the entire West, but it is much worse in China. If the new Star Wars wants to obtain high income and profits, the promotion of the Chinese market will be one of the key points.
The two chatted about their respective careers, and Irene Lauder changed the subject again. She asked Duke, Is Scarlett free tomorrow?
She's been working out recently, Duke said after thinking about it, There shouldn't be anything important tomorrow.
Irene Lauder made a phone call gesture, I'll call her and ask her to go shopping together tomorrow.
After finishing speaking, she waved to Duke and walked towards her assistant.
Duke also left here, walked to the small circle where Leonardo DiCaprio was, and joined the ranks of chatting.
Hi, Tom. Hi, Giselle... Duke stood beside Leonardo and greeted the two people opposite.
The person opposite Leonardo was his ex-girlfriend Gisele Bundchen and Gisele Bundchen's husband Tom Brady. The three seemed to be having a good chat.
This is a normal situation in North America, and Duke also knows something about it. It was not because of irreconcilable sharp conflicts that Leonardo and Gisele Bundchen broke up. The most important thing was that Leonardo was unwilling. Give up a whole forest for a single tree.
You did a great job at the Super Bowl,
Although he didn't watch the game live, Duke still watched some related videos, Tom, I'm waiting for you to bring more Super Bowls to the team.
In the Super Bowl, Tom Brady's performance was extremely stable. It can be said that he was one of the key figures for the team to win the Vince Lombardi Cup.
After Gisele Bundchen greeted Duke, Tom Brady took her to the other side. This quarterback was very smart and kept a certain distance from Duke, the real team owner. , which is also very sensible.
A very smart person, isn't he? Leonardo said, looking at Tom Brady's back.
That's true. Duke patted Leonardo's shoulder lightly. If he's not smart enough, why would Gisele Bundchen marry him willingly?
Leonardo heard Duke's teasing, raised his finger and pointed at him, I will not give up so many people who are waiting for me for one person like you.
The person waiting for you? Duke couldn't help shaking his head, Leo, you feel really good about yourself.
Isn't it? Leonardo put on a fart look, If it was ten years ago, if you waved at a model with blonde hair and long legs, the other party would definitely follow you, but what about now? I'm afraid they won't even talk to you, but as long as I wave, countless models will be waiting for me.
Hearing this, Duke almost spit out the soda water he just drank, but the truth is not much different from what Leonardo said. Surpassed, there is no advantage at all in front of a master like Leonardo.
But Duke will not regret it, people are always making changes according to the situation, and he is no exception.
This was a reception dinner hosted by the Los Angeles Raiders. Many celebrities in the sports world could be seen in the banquet hall. For example, the NBA superstar Kobe Bryant made a special trip to say hello to him.
Afterwards, Duke saw a familiar person, a black man with a huge head like a hill. (to be continued ^)
PS: Ask for monthly and recommendation tickets!