Chapter 817: Propaganda
If a team wants to gain the recognition and support of its city, it needs not only excellent results, but also enough communication with fans.
The newly minted Super Bowl champion Raiders celebrated with a huge parade on Tuesday immediately after returning to Los Angeles.
The parade started from the newly completed Lauder Field in the southern tip of Los Angeles, passed through the entire downtown area of Los Angeles, and passed through the Los Angeles City Hall on the way.
Tom Brady held up the Vince Lombardi trophy, and Los Angeles Mayor Antonio Villaraigosa joked that Los Angeles should now be nicknamed the Black City of Angels.
Because countless people put on the black jerseys of the Raiders at home.
Thousands of fans, dressed in black and white Raiders uniforms, lined the path the parade passed to cheer their heroes as confetti and streamers were thrown from high-rise buildings on both sides of the road.
In front of the gates of City Hall, the team was introduced to thunderous applause from the fans, and Raiders players were awarded the symbolic keys of the city, Beast running back Marshawn who made the game-winning touchdown. ?The moment Lynch took the key, the crowd's madness reached its peak.
During the parade, Duke did not stand with the team, but had other plans.
The end point of this parade is also Lauder Stadium. After the team returned to the stadium, they participated in the celebration ceremony prepared by Duke and the team sponsors. When the team entered the stadium, tens of thousands of fans who had been waiting here sent out The cheers of mountains and tsunami are not weaker than the Super Bowl.
The celebration attracted more than 70,000 fans and was broadcast live on Warner TV. Another climax of the whole event was the sudden appearance of the Avengers in their iconic costumes to celebrate with the players of the Raiders .
no doubt. Duke promoted The Avengers on the back of the Raiders' Vince Lombardi Trophy frenzy.
The influence of the Super Bowl in North America is undoubted. The team that wins the Super Bowl will become the focus of attention in the United States in a short period of time. The linkage with the Avengers will also attract more attention.
As the release time gets closer, Marvel Pictures, Warner Bros., and various brand sponsors have launched a comprehensive promotional campaign for The Avengers.
The latest issue of Entertainment Weekly magazine exposed a Avengers stills.
From this still. Readers can see the angry Captain America Chris Evans who looked fierce after nearly 70 years of sleep after World War II came together with Hawkeye and Black Widow.
Hawkeye Jeremy Renner still looks sharp with a bow and arrow on his back, while Black Widow Scarlett Johansson is wearing a black tights with stern eyes, and the two guns pinned seem to be ready to go.
The well-known Wyndham Hotel Group has also become a partner of the Avengers, and they have launched a website in cooperation with Warner Bros. Participating games are expected to get tickets to the North American premiere red carpet of The Avengers. The website also produced a series of single-player desktops of superheroes, which is very imposing.
At the same time, The Avengers also showed its friendly attitude at the just-held Children's Choice Awards ceremony, and also presented a Little Avengers promotional video. Captain America, Hulk, Iron Man, and Thor turned into Xiao Zhengtao to fight the villain Loki together.
This is clearly intended to appeal to a teenage audience.
At the same time, some peripheral products of the film are also on the market ahead of schedule.
Pete Coe's company, which has been working with Duke and Warner Bros., has now transformed into a combined Hollywood merchandising manufacturer and seller. After being licensed by Warner Bros. and Marvel Studios, they produced a set of Avengers movie tickets, bookmarks and classic anime hero cards.
This set of cards includes every major character in this giant adventure movie. And each character has a brand new photo from the film. The price of a complete set ranges from $186 to $57, and the price of individual purchases ranges from $15 to $9.
Once the card came out, almost every storefront was sold out.
In the offices of Warner Studios. Pete Cotter came to see Duke. His manufacturing company also has Duke's investment. The price on the Internet has almost doubled.
Duke nodded and reminded him, Pay attention to the rhythm of launching peripheral products, and must follow the plan of Warner Bros.
Pete Ke said solemnly, I understand that I will cooperate with the entire publicity plan of the film.
Compared with a few years ago, his assets have doubled tenfold, all thanks to the cooperation with Duke. Without the director and the super rich sitting across from him, he would not have become a billionaire. And there are opportunities to keep getting Hollywood actresses.
Thinking of this, Pete Ke's eyes couldn't help falling to the side. That was the latest female star he had pursued, the niece of the famous Julia Roberts. If his assets didn't increase tenfold, the eyes would almost grow on his forehead. It's no wonder that the girl on the street would pay attention to him.
Pete...
Duke also glanced at Emma Roberts, but he didn't find it strange at all, and told Pete Ke, Our manufacturing plant, if you want to find a cheaper OEM, you should go to Asia yourself.
I've already booked a flight.
Pete Ke attaches great importance to the cooperation with Duke, which is an opportunity that countless people dream of, I will go to India the day after tomorrow.
Not only Pete Co's company, but also Hasbro authorized by Avengers. Alliance designed 15 character toys, each character is closely related to the plot of the movie, and all of them come out with individual weapons!
Hasbro has just opened pre-orders and has received hundreds of thousands of pre-orders.
In March, the homepage of the Avengers' official website was updated, officially announcing the establishment of the ultimate team Avengers.
This website instantly attracted the attention of countless movie fans and comic fans, and the traffic exceeded 20 million in just three days.
Marvel Pictures also released dozens of close-up stills of the six protagonists for the first time through this official website, and made text notes on the status and role of each character in the alliance.
Captain America: Soul of the Avengers!
Although he was born weak, after being transformed by a super soldier, he is a perfect fighter. His adaptability is very strong, and for a person who is out of the era, his mentality is quite good. Although he still harbors hatred in his heart Love of the country, but he is not a man who would rather live in the past.
He may not be able to be an ordinary person, but it doesn't bother him - the only thing he is good at is fighting, whether as a soldier or as a superhero, and his command and charisma make him the soul and core of the Avengers .No matter when and where, he will always be Captain America.
Thor: The Greatest Avenger!
Because of his arrogance, he was demoted to the human world by Odin. That experience taught the young Thor to understand humility and love, as well as human beings. Although he returned to the God Realm, Thor's relationship with the human world did not end because of this— —Especially when his younger brother Loki is about to conquer the human world, how can Thor just sit back and watch?
As the god of thunder, Thor has a strong combat power, especially the thunder and lightning effect... In this Avengers team, his combat power is usually the highest, but even so, facing Loki's army, he also needs a strong backup ...
Iron Man: The most charismatic hero of the Avengers.
Tony Stark not only inherited his father's arms business, but also inherited his father's relationship with Captain America. He not only manufactured various high-tech weapons and equipment for the SHIELD organization, but also assisted them in their research. He also inherited Inspired by his father's adventurous spirit, for him Iron Man is not just a thrill, but a real fulfillment of self-worth.
Hulk: Fist of the Avengers!
As a scientist, Dr. Bruce Banner is very good, but if he is angry and impulsive, the weak Banner will transform into a ferocious monster. As a result, he was hunted down by the military and hid everywhere. Control your own methods.
In the face of the attack of the Loki army, the last hope of mankind is that this big killer can stand on their side...
Black Widow: The Killing Weapon of the Avengers.
Natasha Romanov was trained as a spy and killer since she was a child. She is proficient in various fighting skills, can use various weapons, and knows many espionage techniques. The key person together, she has a charming figure and agility, as well as a strong will to fight.
Hawkeye: The Watcher and Archer in The Avengers.
The real name is Clint Barton. Although he doesn't have superpowers, he is a sharpshooter who hits every shot and is also a master of close combat. He, like Black Widow, is the killer who specializes in assassination when Aegis performs important actual combat missions.
In addition to the six high-profile Avengers, Marvel Studios also released Nick Fury, the director of S.H.I.E.L.D.
Nick Fury: Director of S.H.I.E.L.D., planner of the Avengers plan.
He used to be a CIA agent, and is currently the chief of the SHIELD organization. Since the establishment of this organization, he has been recruiting troops everywhere, and has also conducted research on various superpowers. He has built the Avengers with his own hands, and he also has more than they know. There are even more secrets, including the cosmic cube that the Red Skull once lost...
The news on the website aroused strong reactions from movie fans. After obtaining the relevant authorization, paper media also began to reprint it. The whole United States once again set off an upsurge of the Avengers. Taking advantage of this upsurge, Marvel Studios and Warner Bros. released Duke The first official trailer edited by myself. (to be continued ^)
PS: Ask for monthly and recommendation tickets!