Chapter 820: Emotional Marketing
A good driver will never let himself have an accident. If one day I am killed in a car accident, it must be my own choice.
This is the line in The Fast and the Furious, which has a feeling of being crazy, but whether the car accident was Vin Diesel's own choice, only he knows.
Although he is only a second-tier star in Hollywood, Vin Diesel is also considered one of the best in the second-tier. Once the news of his death in a car accident came out, the media almost scrambled to report it.
At 15:30 U.S. Western time on April 5th, the actor of the Fast and Furious series and the famous movie star Vin Diesel died due to an explosion caused by a car accident.
It is reported that this fatal car accident occurred in Santa Clarita, north of Los Angeles. Multiple sources at the scene described that the Porsche driven by Vin Diesel suddenly lost control and crashed into a nearby tree. The body caught fire immediately, and Vin Diesel in the car died instantly.
At present, the Los Angeles police have revealed that the accident vehicle was a red 2005 Porsche Carrera GT sports car, and speeding has been confirmed as the main factor leading to the accident. .”
As for whether Vin Diesel took drugs or alcoholic beverages during his lifetime, the Los Angeles police have not yet given a clear test result.
Vin Diesel's official instant sharing account confirmed the news, the original text reads——It is with truly heavy hearts that we confirm that Vin Diesel passed away in a traffic accident, we are shocked and saddened, thank you My prayers are with his family and friends during this very difficult time...
In the conference room of Universal Pictures, an assistant picked up the remote control and turned off the LCD screen.
There was silence on both sides of the conference table. There were not only people from Universal Pictures' PR department here. There are also executives from David Ellison's Sky Film Studios.
Originally, Universal Pictures did not intend to invest too much resources in Fast and Furious 5. After all, the company's investment is limited. Who knew that such an accident would happen. They immediately smelled the business opportunities and saw the benefits. map place.
Anyway. Universal Pictures is the copyright owner of Fast and Furious, and if the film can sell well, they will also benefit a lot.
David Ellison sat at the conference table, but said nothing, with a slight sadness on his serious face, as if he had really lost a close friend.
He knew he didn't have to say anything, not even a reminder. The whole of Hollywood is a business circle where interests are paramount. With Heath Ledger and Duke Rosenberg's The Dark Knight ahead, Universal Pictures will definitely do something.
This is indeed the case. After basically confirming the cause of Vin Diesel's death, the senior executives of Universal Pictures immediately convened the Fast and Furious 5 announcement meeting.
Vin Diesel's departure. It is a great loss for us. Universal Pictures has lost a friend and important partner. We are very sad.
The person in charge of Universal Pictures' publicity department said sadly, Although Vin Diesel is gone, he should not be forgotten by fans and the public. Universal Pictures will launch a number of activities. To commemorate Mr. Vin Diesel... ...
Having said that, he turned his head and looked at David Ellison, as if seeking advice from Sky Film Studio.
David Ellison didn't speak, said a Sky Films executive. We will fully cooperate with Universal Pictures.
How much does a dead Hollywood star do to the legacy movies he starred in?
Maybe ten or twenty years ago, Hollywood was not sure, but Heath Ledger's contribution to The Dark Knight is obvious to all. Now everyone knows that a dead star of a blockbuster movie can often promote the movie's big sales more than being alive.
In the mansion in Malibu, Duke sat in his study, frowning and looking at Pani Kelis and Jamie Johnson opposite. These two people were also frowning, and seemed to be troubled by problems.
Picking up his coffee cup and taking a sip, Jamie Johnson said, In the past two days, the headlines in the media have been about Vin Diesel, and the public's attention has been drawn away by this car accident. The publicity of has been somewhat affected.
I just got the news. Pani Kelisi said, Universal Pictures and Sky Film Studios have reached an agreement on publicity.
They won't let go of this opportunity. Duke sighed softly, We're going to be in trouble.
Just like what he and Warner Bros. did with Heath Ledger back then, as long as the benefits are big enough, how could capital give up this opportunity?
Duke was just a little surprised. How could the person in the car accident be Vin Diesel? And the time is not right at all.
Although this bald man didn't get into the top ranks, he was also a well-known figure in the circle. Why did he die like this?
He couldn't figure it out at all, and it could only be attributed to some unknown factors.
However, Duke has not been troubled too much. Hollywood has changed too much because of him, and Vin Diesel's death is nothing.
Pani, Jamie... Duke said solemnly, Let people focus on Universal Pictures and Sky Film Studios, as well as the crew of Fast and Furious 5, we are going to face a tough publicity battle.
The time period of Vin Diesel's death in a car accident is so ingenious. The summer vacation is about to begin, and it is the time when the promotion of the movie released in May is the hottest. As long as Universal Pictures and Sky Film Studios are not fools, Fast and Furious 5 can easily steal all the limelight.
In fact, just as Duke expected, a publicity plan to take advantage of Vin Diesel's death in a car accident has already started.
As the copyright owner of Fast and Furious, Universal Pictures took the lead in standing up. They held a press conference and issued an official statement, All the employees of Universal are heartbroken. In the past 10 years, Fan The passing of Diesel, one of the most loved and respected members of our Universal family, is a thunderbolt to us, to everyone involved in the Fast and the Furious franchise, and to countless fans , we send our sincerest condolences to Vin Diesel's family and supporters.
It's not just Universal Pictures. In the various promotional activities of Fast and Furious 5, the crew must talk about Vin Diesel.
Director Justin Lin told the media, I'm so heartbroken that I can't think about anything now, and I can't do anything.
Paul Walker even posted a series of mourning for Vin Diesel on instant sharing.
Brother, I miss you so much, I'm literally speechless, there's a new angel in heaven. You've been humbled since the beginning, and every time you show up, you bring Different, we are like brothers. You will always have a place in our hearts, a memory that will never fade.
The superstar Johnson who just joined Fast and Furious 5 also repeatedly mentioned to the media, At this heartbreaking moment, I bring all my strength, love and faith to Vin Diesel's family. We'll find new strength in his guidance, I love you bro.
Afterwards, all the main actors of Fast and Furious 5 appeared at the scene of Vin Diesel's car accident, commemorating the actor with flowers, and they stood at the scene of the car accident for a long time until they attracted enough media and fans After watching, he left satisfied.
A publicity plan called emotional marketing has been promoted by Universal Pictures and Sky Film Studios.
First of all, Sky Movie Studio called Justin Lin and other production staff, intending to add a commemorative special at the end of Fast and Furious 5, and find a special music company to produce a commemorative song at the fastest speed for subsequent publicity and promotion .
After completing the special production, Universal Pictures and Sky Film Studios successively held trial screenings for fans and media. It has to be said that the treatment of the dead and the living in the media and the public is completely different.
Vin Diesel, who is physically strong, puts himself into action scenes that challenge the limit time and time again. His passionate performance brings people continuous pleasure in watching movies. Vin Diesel did not expect that this would be a His own screen legacy, but his performance deserves the highest praise-Vin Diesel completes every scene as if it is his last performance. As the end draws near, Vin Diesel's Dominic ? Toledo will bid farewell to us, Vin Diesel retired perfectly in the movie, and the whole scene is very appropriate and tasteful.
Not surprisingly, there was a sound of praise in the media, which almost overwhelmed everything else.
Propaganda slogans like Fast and Furious 5 is a proper tribute to Vin Diesel were even more hyped by the media.
Immediately afterwards, Sky Film Studio held a Retrospective Exhibition of Vin Diesel's Life and Photos in Los Angeles, displaying many pictures of Vin Diesel since he started working, which attracted the attention of a large number of movie fans.
Universal Pictures also announced the latest version of the Fast and Furious 5 poster. Two racing cars are running in different lanes in the dark.
The latter also announced the poster on his personal Twitter, and wrote emotionally, The poster makes me want to cry.
It's a great popcorn movie and the best compliment to Vin Diesel.
The shock brought by death is always unparalleled. In just a few days, the news that Fast and Furious 5 is Vin Diesel's last legacy flooded all major social media and information platforms. The scenery is infinite.
In the latest media meeting, Paul Walker almost cried.
I lost my best friend, I lost my brother when tragedy happened, he said emotionally, It's a job of love, and this movie is something for me in some ways. The hardest part is because the friendship you see in the movie is so real. (To be continued^)
PS: Ask for monthly and recommendation tickets!