Chapter 822: Creative Freedom
As the release time approaches, the promotion of The Avengers has entered the final sprint stage. Not to mention the media owned by Warner Bros., even Marvel Comics has taken the initiative to stand up for the movie.
In the latest comic periodical, Marvel Comics has made some changes to several of its popular superheroes. In the universe used in the movie, Captain America is old, Wolverine is dead, and Thor has changed his gender...
Although Marvel always likes to mess around in comics, it still arouses the attention and surprise of countless fans. After all, this is not a messy universe, but a universe used in movies!
In the latest episode of NBC's talk show The .View, several executives from Marvel Comics took to the interview stand to reveal some news.
Will Moss, the current head of the Marvel Comics screenwriting team, said to the camera, The new Thor will not be a temporary female substitute, she is now the real and only Thor!
The host Whoopi Goldberg exaggeratedly announced on the show, Today is a big day in the Marvel universe. Thor messed up and is no longer eligible to use his hammer. For the first time in history, The hammer will be given to a female character, and Thor is a woman!
Another host, Jenny McCarthy, explained in a timely manner, She created herself, she was rescued by Thor and came to Earth, she followed him and made herself appear to be Thor, and now she is going to be in the comics. replaced him.
At the same time, Marvel also released a photo of the new Thor and the Avengers. These posters immediately became the focus of the Internet, and the word Avengers directly became a hot word on the Google search list.
Thunder God incarnates as Sister Hammer of Yujie Fan!
As soon as the news came out, countless netizens, comic fans and movie fans were shocked, and a lot of ridicule appeared on the Internet.
There are endless spoof remarks such as Thor becomes godmother, Thor changes sex for Loki.
All of this is in the plan of Marvel Comics, when these news are fermented to a certain extent. Duke deliberately complained on his instant sharing and Twitter-female Thor? What do they think!
This news was reposted by netizens one after another, and the number of reposts even exceeded one million in one day.
As if it wasn’t lively enough, Duke also specially added a picture of Gal Gadot’s handsome female man standing in the middle of the Avengers to replace Thor, causing a large number of netizens to think of the female version of Thor and many wild The appearance of men fighting side by side...
Although Sister Hammer and Rocky may have nothing to do with each other. And this new series of comics may not affect the direction of the movie, but coupled with the rumors that Wolverine is about to die in the comics and Captain America will grow old quickly and be replaced, more people began to pay attention to Marvel. Superhero series.
Near the last week before the release of The Avengers, Warner Bros. and Marvel Comics jointly held an Avengers theme exhibition at the 1988 Gallery in Los Angeles. Many actors including Duke and Robert Downey Jr. also appeared in it , under the creation of painters. The superheroes have different looks, which is very interesting.
The gallery is also offering Avengers-themed cupcakes to feast on and win valuable premiere tickets.
Use every possible situation to promote the movie, whether it is Duke. Or Warner Bros., are unswervingly implementing this strategy.
This era has changed. The era when Hollywood relied on the appeal of a superstar to prop up a movie has long since ended.
Even Duke. He has the most extensive Duke Blow in North America, and he dare not say every one of his works. Fans will buy it.
Especially those niche films have little to do with personal appeal, and their inherent defects determine that they will not be big-selling and popular types.
Of course, The Avengers is definitely not among the ranks.
This movie is all about entertainment. Facing the most extensive audience, the first consideration is to bring the simplest and purest joy to the audience, and this form of entertainment is also the public's favorite.
After all, those who go into the theater to study philosophy and think about the meaning of life are a minority among the minority.
As a movie fan who has been paying attention to news related to The Avengers, Ruen Webb can watch about 70 movies a year, but the only big-budget commercial movies that really allow him to buy tickets to enter the theater, other types Movies can be watched on the Internet, TV, and DVD players, and blockbuster visual effects movies must go to theaters.
He also got tickets to the premiere.
The black Acura car set off from Hollywood Boulevard and drove eastward past the Hollywood Roosevelt Hotel where the first Academy Awards ceremony was held. Sitting in the back seat, Duke passed the Chinese Theater and the oversized Hollywood by the window. Highland Shopping Center withdrew its gaze and looked further afield through the front windshield.
The famous huge Hollywood sign seems to be welcoming everyone who enters Vanity Fair. Just today, the media and movie fans from all over the world gathered at the magnificent El Capitan Theater not far from the sign.
The premiere of The Avengers was held here.
After getting out of the car provided by the sponsor of the film, Duke signed a few autographs at will, and walked through the long red carpet.
After him, Iron Man Robert Downey Jr., Thor Chris Hemsworth, Hulk Mark Ruffalo, Hawkeye Jeremy Renner, Black Widow Woman Scarlett Johansson, Rocky Tom Hiddleston, Director of S.H.I.E.L.D. Samuel Jackson, and Marvel Studios CEO Kevin Fitch also appeared.
In addition, many other stars came to join in.
The scene was star-studded, fans screamed deafeningly, and the atmosphere was warm and hot.
Among them, Robert Downey Jr. was the most prominent. He drove the car of Iron Man in the film - an Acura sports car - directly onto the red carpet, which aroused the madness of reporters and movie fans, and made him fully responsible for the first time. Overhead Honda laughed.
Standing in front of the advertising poster covered with the names of the sponsors, Duke and six superheroes let the reporters in front of them take pictures.
The film attracted much attention, and more than 500 journalists from all over the world gathered in front of the El Capitan Theatre.
It is no exaggeration to say that even before it was released, The Avengers stole all the limelight of the summer file.
The global pre-sale of the film kicked off ten days ago, and the fan frenzy aroused even movie theaters and ticketing websites were caught off guard. The ten-day pre-sale amount in North America was initially estimated to be as high as more than 90 million US dollars, which is 100% of Hollywood. The final box office of ninety-five films is a figure that is unattainable.
Theater operators also attached great importance to this film.
AMC Theaters, one of the largest theater chains in North America, launched the Ultimate Marvel Marathon event in several of its large theaters, that is, starting from 11:30 am on May 4th, five superhero movies that paved the way for this film will be continuously screened Iron Man, Captain America, Hulk, Iron Man 2, Thor, and then The Avengers will premiere at midnight on the 5th.
Although the ticket price for this event was as high as US$40, the pre-sale tickets had already been sold out by fans, and AMC theaters had to urgently add more shows.
The film is also highly anticipated overseas. The remaining English-speaking friends area, the movie tickets for the zero show sold out early, and the 3D and IMAX versions of the first three days are hard to find. In order to see the film as soon as possible, many fans simply carry sleeping bags. Queuing up all night attracted media from these areas to go to interview and report.
Hi, Steven.
When entering the theater, Duke saw the director of DreamWorks and heard him say hello. Spielberg hurried over and shook hands with him, Hello, Duke.
I heard that you are preparing Lincoln? Duke asked as the two walked towards the screening hall, I read a novel a while ago, it seems to be called Lincoln the Vampire Hunter...
That's not about my movie. Spielberg shrugged.
Even once great leaders can be spoofed by Hollywood. This is the so-called creative freedom that Hollywood has spent decades building.
The content of the film is about the Constitutional Amendment. Spielberg looked at Ryan, You are not interested in this subject, are you?
Of course not. Duke explained casually, The last time I went to Lucasfilm, I heard Catherine mention something.
Catherine Kennedy was Spielberg's secretary at the earliest.
Afterwards, the topic of the two turned to the new Raiders of the Lost Ark, and they walked to the front row of the theater while discussing.
After Duke and other main cast and crew came in, the theater, which can accommodate thousands of people, gradually quieted down. The fans and media reporters who entered behind were all fans and media reporters. Ruen Weber was mixed with the crowd, and finally sat in the audience. At the boundary between the reporter area and the reporter area, not far from him, sat a reporter from Yahoo Entertainment and a reporter from the Los Angeles Times.
Finally the day has come.
A man next to him just sat down, and said to his companion on the other side, It's been 5 years since Iron Man was released, and I finally waited until the Avengers were assembled.
This person's companion also expressed emotion, I was still in middle school when I first heard about Marvel's Avengers plan, and now I am about to graduate from college.
Hearing their words, Ruen Weber sighed softly. He had waited too long for this day.
It was a long wait, a wait that lasted five years.
The film is highly anticipated.
Another voice came over, but it was the two reporters who were close at hand were discussing the issue of the film, But this film contains too many characters, especially Iron Man, Captain America and Black Widow as the Big Three. , the images and personalities are very distinct, how to integrate them together is a big problem, otherwise the film will become a hodgepodge.
Another reporter nodded too.
Unlike those two reporters, Ruen Webber is full of confidence in The Avengers, and he believes that this film will dedicate a wonderful show for them. (to be continued ^)
PS: Ask for monthly and recommendation tickets!