Chapter 829: Cheating Master
After more than ten years of cooperation and development, Warner Bros. is now a giant in the movie derivatives industry, and what can support the successful operation of derivatives is of course a sound operating system. Movies have never walked on one leg alone at the box office. Instead, it must rely on a complete industrial chain and a sound operating system to form a diversified support for the film industry.
Compared with Hollywood, the development of post-derivatives of Chinese films is extremely backward, but this also means that there is still huge room for the development of China's film derivatives market.
It is impossible for any market to be mature at the beginning, and there must be a stage of development. Hollywood has also experienced chaotic periods.
As far as Duke knows, a small number of Chinese-made films have also made some attempts to fully develop movie derivatives.
For example, the producer of The Promise announced that it would enter the market for film derivative products such as online games, books, musicals, cartoons, and theme parks. Below; after the release of Zhang Guoshi’s Lunar New Year drama Three Guns Surprise, his online game Mazi Noodle House was also launched, and Jianguo Daye also launched derivative products such as lighters...
However, these piecemeal efforts were little more than nothing, and didn't make a major contribution to the film's earnings.
Although this is a Sino-US film forum, the real famous person in Hollywood is Duke, and most of the time the forum revolves around Chinese films. At the beginning, Duke also participated quite seriously. After discussing how Chinese films should win more support from domestic audiences and theaters, he has steadily become a listener and spectator.
Listening to the continuous sound in the theater, Duke pricked up his ears and closed his mouth.
It has been two days since I came to Shanghai, just like the previous few times. Duke browsed a lot of first-hand information about Chinese films and the latest film market.
Why support domestic films? This is not simply a matter of patriotism. The Chinese and American film industries have reached a new strategic cooperation agreement. The biggest impact is actually those bad films that have already started shooting and want to make money in the Chinese market.
For this reason, someone even listed 100 bad movies that have been released in theaters in the past two years, and sighed with relief after complaining: opening the market to Hollywood is actually a purification of Chinese movies. We really don't have to face such bad movies anymore.
Since China and the United States reached a strategic cooperation agreement on the further opening of the Chinese film market to the United States when a key figure visited the United States in February this year, the Chinese film industry has been crying. Many people have clearly realized that Now it really is wolf.
How much impact does this agreement have on Chinese films? For audiences, it doesn't matter much, after all, there are more good movies to watch; for theater managers. There will also be more money to be made.
The most influential ones are the producers of Chinese films, such as directors, such as investors.
Therefore, the scene was the loudest. They are also the ones who demand support for domestic films.
Ninety-five percent of the income of Chinese films depends on the domestic box office. One can imagine the importance of theaters. The scene inevitably became polarized. Representatives of film producers and distributors and several theaters were almost tit-for-tat.
Listen to what they have to say. Coupled with the statistics from Warner Greater China that he had just seen, Duke gradually understood what they were discussing.
Since April. Almost all domestic mainstream theaters have become targets of complaints from directors, such as Pimp, One Flew Over the Nursing Home, I'm 11, Sedek Bale...Many films claim to be well-made A work of sincerity, so the directors began to find reasons for the poor box office. In addition to the reasons for publicity and release, the main reason is that the film studios are not doing well in arranging films.
In May, the outcry almost reached its peak, because the theaters reserved almost 70% of the screens for Duke's Avengers.
But for the representatives of the theater chain, this kind of complaint obviously seems a bit unreasonable.
It cannot be denied that these works do have a certain amount of artistic content, but from the perspective of the film studio, they are part of the market themselves, and they are just commodities supplied to the audience by suppliers. Therefore, what the audience likes to watch, they will choose It is only natural that there are more scenes in any movie.
Therefore, the representatives of the theaters are also very depressed about this kind of accusation.
A theater representative from Guangdong vomited bitterness, Let's not talk about the distance, last weekend, 9 movies were screened in my cinema, and I have a total of 10 halls here. Even if each movie How many films can I line up in a day? And they are all new films, most of which have not been promoted by themselves. When the audience comes to buy tickets, people don’t know what movie it is. In comparison, The Avengers How well-known is it, the audience called out to buy tickets for The Avengers, don't you want us to tell the audience, don't watch The Avengers, you are Chinese, you should support domestic films, you go to see domestic films ...
Facing the accusations from the directors and producers present, the theaters obviously did not want to take the blame for hindering the development of domestic films. Another representative stood up and strongly refuted, saying that many domestic films were not because they did not want to arrange them, but because of their subject matter and The content is so bad that the audience doesn't buy it at all.
How bad is it? I can't even watch a movie. Basically, our attitude towards domestic directors is based on respect, because from a global perspective, a director has its own merits. The growth process, peaks and troughs, no one can guarantee that if this movie is bad, the next movie will not be a high-quality one. We also know that audiences have diverse tastes, but some movies...
The representative hesitated for a while, and finally did not say directly, It's not convenient for me to name names. You can tell from the audience's response that no one would say that it is a good movie. How can we support such a movie? And in the past two years , this kind of movies has not only not decreased, but has been increasing every month. Some people even concluded on the Internet that among the more than 200 Chinese movies released in theaters last year, 100 were bad enough to be called cheat fathers In the past, when the market was not open, we could only show some movies during the off-season, but now that we have a choice, why not show those Hollywood movies with good profits and high reputation?
In the opinion of this representative, in addition to the real bad movies, there are many unspeakable weird movies among the domestic movies released now. Market. Just like Wang Xiaoshuai said before, he also knows that I 11 will definitely not sell well. In this case, why do you have to squeeze into the movie theater? Now the movie theaters that join the theater chain are all managed by enterprises , as a company needs to calculate the profit, so why do I keep making a movie that can make money, but come to make this movie that doesn’t make money? Especially since the movie theaters are located in commercially prosperous places, rent, water, electricity, and labor all need to be calculated. into the cost.
Wang Xiaoshuai knows the difficulties of today's commercial theaters...
The one who stood up to speak was the boss of a film company, as if he was the investor of I 11, So he even called for the establishment of art theaters, and let his art films like I 11 be staged in specialized art theaters. screenings, and such theaters should be subsidized by the state.
As soon as this sentence came out, many people at the scene rolled their eyes calmly.
The representative of the theater company obviously felt a little bit resentful towards the people who invested in this kind of film and pushed it to the theater, so what he said later was not very polite.
Although I agree with the establishment of art theaters, I don't agree with art theaters showing some films by the sixth generation of directors.
He stood up directly and said, If the government provides subsidies, then the government itself represents the people, and the subsidies should also represent the needs of a wide range of groups. Most of the works of the sixth generation of directors are from very An intuitive film from a private point of view, such as Jia Zhangke's small town plot, Wang Xiaoshuai's third-line complex, these things belong to them only privately, and they can find investors to make them, because they agree with the director's point of view, and in From the audience's point of view, since commercial theaters cannot get box office, it proves that there are too few people who can resonate with them. Therefore, if the establishment of art theaters is only to show such movies, it is equivalent to taking the majority of taxpayers. Does money serve the wishes of a very few people?
The boss of the movie company was dumbfounded.
However, the representative of the theater company is also a smart person, and immediately changed the subject, The theater company is a commercial company, not a charitable organization. We also have great pressure on operations. If we don't have enough profits, what will we do to support so many people? Employees, how to maintain the normal operation of the company?
This is a very simple truth. People should have higher artistic pursuits, but the only pursuit of commercial companies is profit. This is a matter of course, and no one can say anything.
He also said, In my opinion, instead of trying to figure out a way for the theater companies, it is better for you to improve the quality of the film itself and produce fewer bad films. As long as the film quality is excellent and the audience is willing to buy it, how can we not arrange film production? ?”
So, I don't think the key lies in the theater itself...
The representative was quite eloquent, and he brought the topic back to the film production itself, The problem is that the producers and distributors should reduce the number of bad films. Some very bad and very small films should not be released to theaters. pushed.
Naturally, the topic turned to film production. The people in the theaters, like Duke, saw a good show, and it was the turn of the directors on the scene to complain-the screenwriter was not good, the actors asked for high prices, how could a good movie come without money? (to be continued ^)
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