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Life is the vastness when crossing the deep sea, life is the imagination when the sky is flying.
Life is the warmth of gestures, and life is the homeland in solidarity and harmony.
Life is a vast and endless new world, life is the way I promised to love you, being with you triggers the brilliance of life, the light of life, vitallight.
After Li Linfei watched this advertising video, there are only two morals in the major scenes: one is to "solve current problems" and the other is to "create a better future".
"Make people feel beautiful without talking about beauty, make people feel high-end without talking about high-end, make people feel exquisite without talking about exquisiteness, and make people feel fashionable without talking about fashion. This is the expressive force that advertising should have." Li Linfei said Evaluation, obviously satisfied with this advertisement.
Hearing such an evaluation, Zhang Qing couldn't help but heaved a sigh of relief and gained confidence. He couldn't help laughing and said, "I think the greater the advertisement, the better it can communicate. Whether a brand's information can be passed on smoothly is a test of the brand's awareness of its own resources. comprehensive sorting ability, as well as the production and dissemination ability of cooperative media."
He knew that this was also testing himself.
Li Linfei nodded, staring at the repeatedly played short video, and said: "Starting from advertising appeals, combining opposing factors and expressing them clearly, and finally presenting a form of beauty from the complementary statements of copywriting."
"There are contrasts and highlights, which are easy to remember, and will also arouse the audience's aesthetic pleasure and leave a deep impression on the audience. From this point of view, the expression and transmission of its characteristics in the advertisements of the Light of Life are still complete. That’s right, let’s leave it at that time.”
"Okay, chairman, then I'll go first, you are busy."
……
On March 3th, Future Technology Group quietly updated the homepage on its official website, and a piece of latest news attracted widespread attention from the media and the outside world.
This news is exactly the official announcement of the Future Technology Group to establish a brand new subsidiary-Lifelight.And three days later, on the 23rd, the "Light of Life" brand launch will be officially held.
This news was only published on the official website of Future Technology Group, but it was quickly reprinted and reported by major media. This is a big company, which properly proved the influence of Future Technology Group.
And on the 22nd, a short promotional video was launched on the official website, which directly pushed the news of "Light of Life" to the headlines of major media, and it was on the real-time hot search list that day.
The biggest information that the promotional video reveals to the outside world or the information that deserves the most attention is...
Wireless power transmission!At that time, not only the "ray of life" became the focus of attention, but even the inventor Nikola Tesla more than 100 years ago suddenly became popular.
With the keyword "Tesla wireless power transmission" as the key word, it became a hot search in real time.It shocked the global technology circle for a while, and even caused a huge sensation in the scientific community.
Not long after the new year ended, the Future Technology Group released such a super explosive news, and the people who eat melons on the Internet were all hotly discussed.
"Light of life...what a strange name!"
"I thought that future technology would enter the field of life sciences, but I didn't expect it to be in the field of ICT. The name is too fancy."
"Life Ray's advertising video is really amazing. It can be said that Future Technology has completely got rid of the inherent image of 'Made in China' in terms of brand image. No one will refute the banner of 'Created by China', right?"
"Speaking of which, in addition to focusing on quality and technology, Future Technology has also made great efforts in marketing and advertising. The most representative ones are the PHC2.0 conference and overseas advertisements. The most powerful manifestation is the announcement budget not stingy."
"Normal operation, Future Technology is a global multinational technology giant. It has been based on the global market since its establishment. In order to let foreigners accept this Chinese brand, they have always followed the high-end route, and the products they make seem to only follow the high-end route. gone."
"Yes, even if their global business was jointly blocked last year, their products can't provide services, it doesn't matter, they didn't say that they can't advertise, so just do it."
"Large advertisements of future technology can be seen everywhere in major overseas airports, which shows the influence of future technology."
Chapter 1000 two hundred 24 sensation
"I remember that Cheng Ze, the senior vice president of retail of Future Technology Group, once said: The brand goal of Future Technology Group is to become a top global iconic technology brand. This is not just as simple as the ranking on the brand index. How much is the value of future technology brands?"
"According to the complete list of the Top 100 Most Valuable Brands in the World by Forbes this year, in the latest list... Fuck! It's ranked first? Damn! It won the championship with a brand value and revenue of 10258 billion US dollars, giving Google Cut off the horse!"
"The top ten companies on the Forbes Global Brand List this time are: Future Technology, Google, Microsoft, Apple, Facebook, Amazon, Coca-Cola, Disney, AT&T, and McDonald's."
"As a Chinese person, let's expand here decisively."
"Nine old and beautiful companies, afraid of future technology, brand limited edition [manual funny]"
"Lao Mei's company is still good, relying on Future Technology alone... other domestic companies have to keep up."
"It's very exciting to see this latest list. It's actually a Chinese technology company that has reached the top, but I have to say that the background of American Emperor is really strong."
"Hai Future Technology: It's okay, I can hit nine."
"Indeed, Future Technology achieved 96% of the global brand recognition in less than four years, and last year, when it suffered a global blockade, it lost no less than 1000 billion US dollars in revenue, and it still managed to win 10258 billion US dollars. In terms of income, next year’s figures are unimaginable.”
……
In the midst of heated discussions, with the advent of March 3, many eyes in the industry once again gathered on this company.
……
A non-profit university-affiliated research center in Maryland, USA, namely: Johns Hopkins University Applied Physics Laboratory (APL).
It is worth mentioning that the APL laboratory is a technical research and development unit of Johns Hopkins University, not an academic unit. Its number of employees has reached 5000. This laboratory is the cradle of modern physics talents training in the United States. The world is very famous.
"Professor, you would never have imagined that the Chinese people on the other side of the Pacific Ocean are going to launch hardware and electronic products based on terahertz technology!" A young graduate student rushed into the room of Dr. Grayson Snow, the head of terahertz technology research .
When he was about to get angry at the young graduate student who interrupted his thoughts when he entered the door without knocking, he quickly reacted and stared at the young graduate student dubiously: "Wait a minute, Ivan, what did you just say? Say it again ?”
The young graduate student named Aiwen became more and more excited, and said: "Professor, Future Technology Group will hold a press conference for the establishment of a new subsidiary the day after tomorrow, and it is very likely that it will launch wireless power transmission products. The world's media is already spreading the news crazy, you know What did the media say?"
"They all said that Li Linfei is the contemporary Nikola Tesla, but I noticed the details of their advertisement and found that the wireless transmission electrode may involve terahertz technology! Terahertz! Professor! The terahertz we are studying!"
"Contemporary Nikola Tesla? Terahertz? Wireless power transmission? Wait a minute, Ivan, please explain in detail." Grayson Snow was surprised, Ivan spoke very fast and the amount of information was a bit large.
Of course he knows about Tesla, the great inventor more than 100 years ago, Li Linfei and the Future Technology Group, he also knows about the contemporary technology giants and world-class technology giants.
Not to mention terahertz technology, most of my life has been spent on it.
When Aiwen carefully detailed what he knew one by one, Grayson Snow was suddenly shocked, and said: "This is impossible, it is impossible to break through so many key technical difficulties in such a short period of time. Regardless of the transmission technology, terahertz... the production source, detection and application have all been solved?"
The APL laboratory is a technical research and development unit. It is not academic, but more about applied research.
This news is too shocking. So far, APL's research and development of terahertz technology has been troubled by the problem of optical filters, and even a detector that can directly detect terahertz rays at room temperature has not been developed.
You know, terahertz waves are very, very hot electromagnetic waves.
"The day after tomorrow, to be precise, after 36 hours, the truth will be revealed." Ai Wen said with his hands spread out.
Grayson Snow recovered from the shock, got up and walked out of the house immediately.
"Come with Ivan."
"Hey, Professor? What are you going to do?"
"Go to Huaxia!"
……
An announcement was updated on the official website of Future Technology Group, especially the short advertising video released afterwards, which caused a sensation in the global technology and scientific circles, and major media are competing to report.
From the content seen in the advertising video, all of them hinted at the concept of "wireless power transmission" to the world, and the news published on the official website can already confirm that Future Technology Group will set up a brand new subsidiary, which shows that there is a big move, technology Circle is keeping a close eye on this.