Chapter 900: A Good Start
Longteng Group's advertisements are overwhelming, sweeping the entire China Sea, and even the whole country of Yan. However, China Shipping's intensity is the strongest. After all, the current output of Longteng Group's drugs cannot be supplied to the whole country of Yan. What's more, the main purpose is to seize the market in China, and then Then gradually expand it to the entire Yan country and even the world. As for CCTV prime time advertising, it is considered a warm-up for external promotion.
Everyone in the newly established Aifeng Pharmaceutical Group is already very nervous, and there is a sense of panic that the wolf is coming. Although Longteng Group's drugs have not yet been launched, the momentum and battle have made everyone in the top management of Aifeng Pharmaceutical Group feel confident. Crisis, the joy of just receiving the capital injection from Aisen Group was gone.
However, anxiety is anxiety, but there is no way to stop the surging pace of Longteng Group. Aifeng Pharmaceutical Group has no other way except to invest more in various advertising and promotions.
There is another reason why there is no way, that is, Longteng Group has launched a total of five drugs, three of which are almost the same as the three drugs promoted by Aifeng Pharmaceutical Group, but the ones promoted by Longteng Group are Bingshu Jade Skin Pills and Health Essence are two medicines that Aifeng Pharmaceutical Group does not have, so even if they want to compete and contain Longteng Group, they have nothing to do.
When the top executives of Aifeng Pharmaceutical Group understood that the ultimate goal of Yang Hao's Longteng Group was themselves, they basically understood the strategic direction of Longteng Group. After all, Longteng Group is only a new enterprise now, and Qinfeng Pharmaceutical already had many If the consumer groups directly come up and promote three kinds of medicines, even though the efficacy of the medicines is much better, the competition will be very difficult. After all, medicines can only be used when someone is injured or sick, and they often go to the hospital. Or the clinic is involved in many other things and may not prescribe the three new drugs of Longteng Group. This is a long-term expansion relationship.
However, the Bingskin Yuskin Pills and the health-preserving essence are different. The Bingskin Yuskin Pills can be used by women, and the health-preserving essences can be taken by young people, not to mention the elderly. This consumer group is really large. It’s too broad. The Bingji Yufu Pills are mainly marketed to the women’s market, and the body-building essences are mainly marketed to the middle-aged and elderly people. As long as they are really effective and coupled with the overwhelming investment, they will definitely become a big hit.
It can be said that Longteng Group has chosen a path that Ai Feng Pharmaceutical Group cannot stop. As long as Bingji Yufu Pills and Body Serum become popular and effective, Longteng Group’s brand will also become famous, and then it will focus on promoting the other three products. If you plant a new drug, it will be like a snowball, getting bigger and bigger.
No matter how Ai Feng Pharmaceutical Group responds, July 15th has finally arrived.
In the morning, major pharmacies in Zhonghai City opened their doors, and various posters for Bingji Yufu Pills and Body Serum were posted at the same time. The citizens of Zhonghai have been bombarded by the heavy advertisements for these two products, although they were not aware of them at first. There was a frenzy of buying, but there was an endless stream of consumers buying it. Many people wanted to give it a try and bought a box or a course of treatment. Anyway, the new product was launched at a discount, so it was not very expensive after all.
In addition to major pharmacies, major supermarkets also sell Bingjiyu Skin Pills and Body Serum. Because these two are health products, they can be sold even in non-pharmacy supermarkets.
At the same time, there were three other new drugs from Longteng Group that were launched in a low-key manner. However, these three new drugs had less advertising and less promotion, so the sales were not satisfactory. However, this was also within the expectations of Longteng Group. After all, no matter how loud the advertisements are, Longteng Group is still an emerging company. It has no foundation behind it and its brand is not strong enough. When purchasing, consumers will naturally choose some well-known drugs from old brands.
Everyone in Longteng Group is busy dealing with various things, but everyone is also eagerly waiting for all the sales data on the first day.
Of course, the general sales situation of major pharmacies has been investigated on site and reported to the headquarters of Longteng Group.
On this day, all the senior executives and even the ordinary grassroots employees were a little nervous. Large-scale investment and three months of crazy work were all for today. How much can be sold?
On this day, almost all the senior management stayed on their own initiative, Yang Hao and Sun Xuanyue also stayed in the office, and even many basic office employees stayed on their own initiative, waiting for the final data.
I waited until eight o'clock in the evening. The marketing manager came over with a piece of paper sweating profusely and his eyes were slightly excited.
"Director Yang, the preliminary agreement data is out."
Everyone cheered and gathered around. Yang Hao looked at the face of the marketing manager, and the nerves in his heart that were a bit nervous relaxed first. He said with a smile: "Everyone has been waiting for so long. Read it to everyone. Judging from the look on your face, I think it won’t be too bad!”
The marketing manager wiped the sweat from his forehead, looked at the expectant colleagues in the office, coughed twice and cleared his throat: "As of six o'clock in the evening, we have received market feedback from all major sales points. Bingjiyu A total of 15,272 boxes of skin pills were sold, 52.7% higher than our expected sales of 10,000 boxes, and a total of 9,850 health essences were sold. Seventeen boxes, 23.2% higher than our expectation of 8,000 boxes.”
After the marketing manager finished speaking, everyone in the office who held their breath to hear the news cheered loudly.
Although some of them can't measure how good this number is, they only hear that it exceeds the expectation in the end, which means that the sales have reached the target and exceeded the completion. It is enough to know this.
Yang Hao said with a smile: "Okay, it's good to exceed expectations. Most of the people who can buy it are tentative. As long as they finish taking the medicine and the effect of the first wave of medicine comes out, there should be a peak buying period. Now it should be to let the factory produce as soon as possible to ensure sufficient supply, of course, a little shortage is okay, but a large area of shortage is absolutely not allowed!"
"Yes, Director Yang, we are all full of confidence now, and believe that the prospects will get better and better."
Yang Hao looked at many employees who were still spontaneously staying in the office, and said with a smile: "Everyone is very motivated, and they can spontaneously leave care about the company's sales performance, which shows that everyone's heart is on the company, so let's do it today. It's been a long time since I got off work, and everyone is hungry. I'll treat everyone to a private supper. It's a small celebration first. After half a month of work and the sales work is on track, I will send out red envelopes to everyone. At that time Invite the whole company to have a dinner and have a good celebration."
As soon as Yang Hao said this, the staff in the office immediately cheered in unison. The atmosphere was great, and they looked at Yang Hao with more respect. This boss is really too generous.
Yang Hao didn't care much about money. The biggest purpose of starting the Longteng Group was to attack the Eisen Group and vent his anger for his aunt He Shishi. On the contrary, he didn't care much about how much money the company made, as long as it didn't lose money, so He is willing to take out the shares, and he is also willing to give everyone salary increases and red envelopes.
Hello everyone is really good.
Money is something that can never be earned, right?
When Longteng Group was having a small celebration, Qin Zifeng also roughly inquired about the sales performance of the two health care products of Longteng Group, and was extremely angry in his heart. Although the market for this health care product does not conflict with their Aifeng Pharmaceutical Group now, everyone can You know, as long as these two health products become popular all over Yan Country, it's time for them to reintroduce those three new medicines.
Qin Zifeng was very depressed, but there was nothing he could do.
Just when Qin Zifeng was depressed, his phone rang. Qin Zifeng picked up the phone, glanced at it and connected the phone.
"Qin, are you sulking?"
Qin Zifeng said angrily: "Mr. Alfonso, Longteng Group's new products are selling very well today. This is not good news for us."
The man who spoke blunt Mandarin on the phone was Alfonso, the president of the newly established Aifeng Pharmaceutical Group. Haoge is a member of the Haoge family. The Haoge family also attaches great importance to this cooperation with the Qin family, so they sent a family disciple to serve as the president of Aifeng Group Company to show that they value it.
Alfonso chuckled and said, "They have been advertising for so long and have so many. It is normal for them to sell a little more today. If the effect is not good, then they will not be able to advertise no matter how much they advertise. When the time comes, we will give them Engage in a few cases, mix it up, and directly damage their reputation, and see if they can still sell."
Qin Zifeng frowned and said: "It's impossible for the effect to be bad. As long as health care products have a three-point effect, they will be very effective. Anyway, they can't eat bad people. What's more, this is the prescription passed down by the Sun family medicine king." My son, how could it be useless? Although today's sales data is good, it is not very good. What I am worried about now is that if the first batch of people who bought the medicine took it and found the effect to be good, then their sales will increase in the future. The better until it hits the market..."
Alfonso was silent for a few seconds, and then said softly: "They occupy the health care products market. We don't have products in this area, and there is no way to contain them. Now we can only speed up the pace of occupying the market, and wait for them to re-launch other products in the future." When there are three new medicines, we will fight them to the death!"
Qin Zifeng sighed, indeed, no matter how anxious he was, he had no choice but to do what Alfonso said, stick to his territory, and fight to the death.
"Hey, that's all. Mr. Alfonso, do you want to call me for something? It's not just to comfort me, is it?"
Alfonso laughed and said, "Since you're in a bad mood, let's go out for a drink. I found a fun place, let's go out and have fun together."