Chapter 435 Health Products Inspection

Chapter 435 Health Products Inspection

"Opportunities and challenges coexist in the business world. At this point, you students have already achieved something in the business world. When you encounter opportunities, you may skyrocket. When you encounter challenges, you may fall apart. Here, I would like to make three suggestions to you. ”

"The first piece of advice is to try every opportunity. A company may face hundreds of opportunities, but only one or two of them can transform you. Only try every opportunity and try to seize them. Only by living can transformation be possible.”

"The second suggestion is that in today's Internet era, we must keep up with the development of the times and learn to create personal IP for entrepreneurs. Now more and more entrepreneurs are creating their own IP, such as Rebus, Old Zhou in red..."

"The third suggestion..."

"..."

Gao Yuan gave these students three pieces of advice, all of which are crucial.

Many bosses feel that they are already worth tens or hundreds of millions and disdain to show their faces on the Internet.

In fact, the Internet is also equivalent to a small business revolution. Integrating with the Internet and creating your own personal IP will not only help enhance your own influence, but it is also equivalent to giving your own company a GG.

The cost of acquiring customers on Internet platforms is gradually decreasing. A good boss can save at least several million in GG fees every year.

And when you reach Rebus's level, you save hundreds of millions in GG fees every year.

As a teacher, Gao Yuan is still very qualified. As long as they follow these suggestions seriously, there will be no difference.

The last person to take the stage was student representative Fang Hui.

Last year, in the Gaoyuan class, Fang Hui wanted to enter the medical field and study some rare drugs.

Gao Yuan's advice to him was to start with the elderly care industry, first enter the health care product industry, create truly effective health care products, and also serve the majority of middle-aged and elderly people, and then deeply integrate with the elderly care industry.

When you make money from the elderly care industry, you can invest the funds in the research and development of scarce drugs.

In Gao Yuan's view, this approach can form a virtuous business cycle. If they directly enter the scarce drug industry and spend a lot of money on research and development, if they don't produce any outstanding results, their company will be completely ruined.

In recent years, countless pharmaceutical companies have focused on research and development of rare diseases.

The so-called rare diseases refer to diseases whose prevalence rate is less than one in 10,000 and the number of affected people is less than 140,000.

When all rare diseases are added together, there is a huge number. There are nearly 20 million people suffering from rare diseases in China, and there are more than 1,400 known types of rare diseases.

There are more than 15,000 known rare diseases in the world, and more than 300 million people are suffering from rare diseases.

This number may seem huge at first glance, but it is actually quite troublesome. Take ALS as an example. There are probably more than 100,000 ALS patients in China.

It is obviously unrealistic to expect the country to invest a lot of money in research and development for these 100,000 people.

Because the country has more important things to do, first of all, it must ensure the health and safety of the vast majority of people, and investment is mainly based on commonly known cases.

This has resulted in very few scientific research institutes and companies studying ALS. When patients become ill, the medical expenses required are particularly high, often ranging from hundreds of thousands to millions.

Sick people cannot afford medical expenses, and companies do not have much income, so they cannot continue to conduct research and development, forming a vicious cycle. Many pharmaceutical companies have focused on research and development.

This is also the reason for cracking down on pirated drugs. If some pharmaceutical companies have no income and no external capital injection, it will be difficult to persist. The emergence of pirated drugs has hindered the development of these pharmaceutical companies.

However, there are still some pharmaceutical companies that have obviously made a lot of money from special medicines and achieved returns of dozens or even hundreds of times, but they still refuse to lower the price of medicines and benefit the people. Such black-hearted pharmaceutical companies are also unwilling to few.

Fang Hui on the stage told everyone what he had learned from Zhejiang University's MBA class, and the smile on his lips almost never stopped when he spoke.

He was undoubtedly the biggest profiteer in this MBA class at Zhejiang University. Gao Yuan gave him an investment exceeding ten figures.

Originally, Fang Hui was just the vice president of a company. After returning, he was directly promoted to CEO and was specifically responsible for the development of the elderly care industry.

The people in the audience looked at Fang Hui with envy.

During the class, many people proposed projects, but they were all rejected by Gao Yuan.

As Fang Hui's speech ended, Gao Yuan, President Huang and other school leaders of Zhejiang University took the stage to issue completion certificates to this year's MBA training class students.

The graduation ceremony lasted until 6 p.m.

After staying here for such a long time, some students are still reluctant to leave and wander around the campus. There are also some students who have made appointments and plan to go drinking tonight and find a club to relax.

Gao Yuan and the leaders of Zhejiang University went to a restaurant to have dinner. They were accompanied by Fang Hui, a representative of outstanding students.

"President Gao, our company has begun to get involved in the elderly care industry. The research and development of health care products and the construction of nursing homes are in progress. We solemnly invite you to come over and guide the work."

Fang Hui said.

Gao Yuan was his noble person, and even if Fang Hui fell to the ground, it was not enough to prove his gratitude to Gao Yuan.

"Okay, the graduation ceremony is over today, let's set off early tomorrow morning." Gao Yuan said.

"Okay, Mr. Gao!"

Fang Hui immediately became excited.

During the meal, he went to the toilet and quickly informed the boss of his company.

President Gao wants to go over for an inspection, which is also a great honor for their company.

…

The next day, early morning.

A Coaster parked in front of Zhejiang University.

Gao Yuan and Principal Huang got into the car together.

During dinner last night, Gao Yuan talked about visiting a student's company, which aroused Principal Huang's interest.

So Gao Yuan took the opportunity to invite Principal Huang to visit with him.

Fang Hui’s company is called Zhejiang Longcheng Technology Co., Ltd. Its main business was the import and export of medical equipment.

With the economic downturn in recent years, import and export trade has been greatly affected, so their companies have been seeking transformation and want to change industries for development.

After Gao Yuan pointed out the path for their company, Fang Hui reported to the chairman.

The chairman immediately held a board meeting and decided on the company's next development direction, heading towards the senior care industry.

"Mr. Gao, the chairman of our company is out of the country recently and has gone abroad for inspection. I will entertain you this time." Fang Hui said.

Originally, the chairman of their company wanted to rush back immediately, want to meet Gao Yuan, express his gratitude to Gao Yuan in person, and also want to deepen the relationship with Gao Yuan.

It's a pity that there has been a heavy rainstorm recently where he is, and the plane has been grounded. He is stranded abroad and cannot come back in a short time.

Longcheng Technology Company is not in Hangzhou, but in a prefecture-level city about an hour and a half away from Hangzhou.

Along the way, everyone was talking and laughing, discussing the future development direction.

Time passed quickly, and before long, Coaster drove to the door of a nursing home in Linshi.

After getting off the car, Fang Hui introduced to everyone, "President Gao, Principal Huang, this nursing home is a template built by our company with a lot of money, and future nursing homes will be promoted according to this template."

Fang Hui led everyone into the nursing home and introduced it to everyone as he walked, "This nursing home covers an area of ​​50 acres and has a total investment of nearly 30 million."

"When we designed, we mainly targeted high-end people. In the past, people always thought that nursing homes covered the general population, but our company conducted market research. High-end people also have great demand for nursing homes."

"First of all, most of the elderly are seriously ill. There is a serious shortage of top-notch caregivers on the market, and the prices are extremely high. Taking care of these elderly people is very troublesome."

"There are still many elderly people who stay at home all day. Although they are cared for by nannies, they are too boring. It is better to send the elderly to nursing homes. There are many people of the same age in our nursing homes, which can enrich their daily lives."

"..."

Fang Hui talked about many advantages, which still sound reasonable.

"You ignored one of the most critical issues!"

Principal Huang, who had been listening for a long time, said, "In China, many people think that sending elderly people to nursing homes is an unfilial act."

"Those high-end people with a decent family background value face most. If they send their elderly people to a nursing home, they will definitely be discussed by people they know well, and they will lose face."

If this problem is not solved, it will be difficult for high-end nursing homes to open. No matter how well the nursing home takes care of them, they are unwilling to send them here.

"Change your thinking, Mr. Fang, are you willing to send your parents to a nursing home?"

Principal Huang looked at Fang Hui and asked.

"This... this..." Fang Hui was really hard to say and hesitated.

His current annual salary is millions. If the elderly care industry does well, his annual salary may be as high as tens of millions or even over 100 million.

Fang Hui had never considered sending his parents to a nursing home. His parents are in their sixties, and the family only hires a nanny to take care of their parents' daily life.

If word spreads about sending his parents to a nursing home, some relatives will definitely talk about him behind his back, saying he is unfilial.

“If you don’t want to send even your own parents to a nursing home for retirement, let alone others.” Principal Huang said, “If this kind of high-end nursing home wants to succeed, the first thing you have to do is change everyone’s mindset.”

Principal Huang's statement is very reasonable, and this is what Gao Yuan wants to say, "How is such a high-end nursing home priced?"

"There are three models. The most basic model has an annual fee of 100,000 yuan, VIP customers have an annual fee of 180,000 yuan, and high-end VIP customers have an annual fee of 280,000 yuan." Fang Hui said, "The most basic model is an exclusive nurse Service, for VIP customers, on top of the basic service model, it is equipped with specialized doctors, regular physical examinations, and specialized meal preparation by nutritionists. The supreme VIP service adds a number of value-added services to the ordinary VIP model.”

"If we only look at these value-added services, the annual fee of 280,000 yuan is definitely a good deal."

In fact, many people cannot take good care of these elderly people. When they are sent to nursing homes, they not only have dedicated personnel to take care of them, but they can also manage them in a unified manner.

"I think your charging method can be changed." Gao Yuan said, "Currently there are many high-income singles in China. Take the major Internet companies as an example. Many programmers in them have high wages. But there is a high probability that they will never get married in this life.”

"Without offspring, there will naturally be no one to take care of them. It is a good choice for them to enter a nursing home when they grow old."

The marriage rate is declining every year, and more and more people are single.

Targeting this group of customers is a good choice.

"Well... this method is really good." Principal Huang nodded, "The salaries of those big companies are very high, more than 200,000 yuan a year, and those programmers work overtime all day and spend very little money. When they retire, the money in their pockets is not a small amount, and it should be no problem to pay for decades of retirement expenses."

Gao Yuan's words pointed out the direction for Fang Hui.

For a moment, Fang Hui was enlightened, "I benefited a lot from listening to Mr. Gao's words. Tomorrow I will negotiate with the people on the company's board of directors to change the strategic development direction of the nursing home."

Since this road is not feasible, then take another road.

The nursing home has been built, and it is definitely impossible to demolish it again. At present, we can only change our thinking.

Next, Fang Hui took Gao Yuan and Principal Huang to visit the entire nursing home.

Not to mention, the nursing home with an investment of tens of millions is indeed well built. The equipment, decoration and layout inside all made Gao Yuan's eyes light up.

After visiting the nursing home, Fang Hui took everyone to their newly opened research center.

The research center focuses on researching health products.

"We are testing the newly developed product recently." Fang Hui said, "This product can treat osteoporosis, supplement vitamins, and treat blood deficiency, sallow complexion, dizziness, palpitations, restlessness, insomnia, dry cough, etc."

The effect is still very powerful.

Many companies' health products are advertised as powerful, but in fact they are useless.

As long as it doesn't kill people, it's fine.

This has led to the uneven quality of health products on the market, and scammers are rampant.

A few years ago, the most classic way to market health products was to sink the products to small counties, hold lectures in the county, and lure the elderly to attend the lectures.

In order to mobilize the enthusiasm of the elderly, as long as the elderly are willing to go, they can receive a pound of eggs after each lecture.

Those elderly people got up very early to listen to the lectures for eggs, but in the end they were fooled by the experts on the stage. It seemed that they got a bargain. They listened to a week of lectures and received a week of eggs for free.

But in fact, those people were eyeing the money in their pockets, and finally spent hundreds of yuan to buy health products.

After they took these health products back, if their family members knew about it, they would oppose them and think they were being ripped off. But they didn’t think so and kept refuting them, thinking they had done nothing wrong. They even gave various examples to prove that they were getting what they paid for.

Even though their family members were angry, they could do nothing about it and the matter was left unresolved. (End of this chapter)