Chapter 441: Pricing of Yuanfang Mobile Phones

Chapter 441: Pricing of Yuanfang Mobile Phones

"Uh, well..."

Mr. Wang suddenly felt nervous, thinking that when he returned, he would definitely ask his secretary to remove all the bookcases in his office, otherwise it would be too embarrassing.

After chatting for a few more words, Gao Yuan took him to visit the entire Yuanfang Group.

In fact, there is nothing to visit. The internal layout of all enterprises is almost the same.

Each layer represents a department and performs its own duties.

Even when Gao Yuan showed Mr. Wang around, the employees were immersed in their work and did not look up.

After casually taking Mr. Wang to visit several departments, Gao Yuan asked the vice president to accompany Mr. Wang to continue the visit. He returned to the office and made some preparations to participate in the preparation ceremony for the upcoming Yuanfang mobile phone launch conference.

In the conference room at this time, senior executives of Yuanfang Group were sitting.

Li Wei, the general manager of Yuanfang Mobile, has also returned from Xudu City. From the beginning of Yuanfang Mobile preparation to the current preparation for release, he has been fighting on the front line. Most of the time, he is at the mobile phone factory, responsible for the research and development of Yuanfang Mobile. and production.

I take very few vacations, and my mobile phone is on almost 24 hours a day, ready for call at any time.

As Gao Yuan walked into the conference room, everyone immediately stood ready.

"I won't say any more polite words. We are all old people from Yuanfang Group. Last time when Yuanfang Auto was about to be launched, we had a meeting together to discuss it."

"With the experience of Yuanfang Auto, I believe we will do better at this press conference." Gao Yuan is confident that the popularity of Xiaomi's Hot series is enough to prove the prospects of Yuanfang mobile phones.

"The first item is the pricing of the new mobile phones at the press conference." Gao Yuan said, "Li Wei, let's talk about it first. What is the appropriate price?"

Li Wei, the general manager of Yuanfang Mobile, stood up and said slowly, "Since our Yuanfang mobile phone is positioned in the mid-to-high-end market, the minimum price is 5,000 yuan. I think we should benchmark the price of Warwick mobile phones and fruit phones. , the basic model is priced at around 5,500.”

It competes with Warwick mobile phones and Fruit mobile phones at the price of five to six thousand, and takes the high-end mobile phone market share from them.

"I think the price of 5,500 is a bit high. To be honest, although our Yuanfang phones have better performance, the fan base of Warwick phones and Fruit phones is too huge." Li Mengqing objected to this price, "Just Take the fruit phone as an example. When the new phone was released, there was a long queue at the physical door on the first night.”

“The number of fans that Fruit Phone has accumulated over the years is not so easy to collapse.

Whether it's a Warwick phone or a fruit phone, as soon as it's on the market, you have to pay a premium if you want to buy it. "

"Many people would rather pay a few hundred yuan more to get a new mobile phone earlier. In comparison, our Yuanfang mobile phone does not have this advantage, so I think we can lower the price of the basic Yuanfang mobile phone to about 4,500 yuan. "

Li Mengqing has done research on these two mobile phones. Warwick Mobile and Fruit Phone have proven their strength in their own way. Yuanfang Mobile has not had a chance to prove its strength since it was released for the first time.

If you want to open up the high-end mobile phone market, price reduction is one of the most effective strategies.

"I don't think so." Cai Sitian objected, "People who can spend 4,500 yuan to buy a mobile phone will not care about paying an extra 500 yuan to buy it. We must not admit defeat on the price, otherwise our morale will be It will be lower than them. So what I mean is to increase the price by about 300 to 500 yuan on the price of the Warwick mobile phone and the fruit phone, so as to beat them, and simply price it at 6,000 yuan.”

"As a result, sales may decline a bit, but the overall revenue will be much higher."

In the conference room, three factions are currently formed. One faction is led by Li Wei, who insists on pricing the same as fruit phones or Warwick phones.

One group is headed by Li Mengqing, which is several hundred yuan cheaper than Warwick mobile phones.

In the last row was Cai Sitian. She thought it would be a few hundred yuan higher to make a profit at a higher price.

People from these three factions looked at Gao Yuan one after another.

They just gave their opinions, and Gao Yuan made the final decision.

Of course, the three of them have reasonable opinions and have done sufficient market research.

Gao Yuan pondered for a moment, "The price should be the same as Huawei and Apple mobile phones."

In addition, Gao Yuan also proposed that if users purchase Yuanfang Auto, Yuanfang Group can subsidize 5%-10% to promote better integration of Yuanfang mobile phones and Yuanfang Auto.

The basic version 5 is priced at 9,999, and the flagship version is priced at 19,999.

A founding edition is also launched, limited to 10,000 units, each priced at 99,999. These 10,000 founding edition mobile phones will be equipped with the latest 1-nanometer chip developed by Yuanfang Group.

"It's not that simple to buy the Founder's Edition. You need to identify your identity and you must have your own company, and the net profit of this company must be greater than 5 million for three consecutive years."

The price of the basic Yuanfang mobile phone at 5,999 yuan is also carefully considered by Gao Yuan.

According to this pricing, the profit is actually very limited.

When a new mobile phone is launched, the first thing to do is to calculate the cost of the mobile phone. The biggest costs are factory construction costs, research and development costs, and employee salaries.

In this case, only by increasing the sales volume of mobile phones can the costs be diluted.

Gaoyuan has invested more than 100 billion yuan in this mobile phone. If we use 100 billion yuan to calculate, when 20 million mobile phones are sold, the construction and R\u0026D cost of each mobile phone should be 5,000 yuan. Around 10%, plus other costs, it is obviously a loss.

When 30 million units are sold, the cost of factory construction and research and development will be reduced to more than 3,000 yuan. If other costs are included, each mobile phone can maintain a profit, but it will not make much money.

When 40 million units are sold, the profit will be around 50 to 60 billion. If 50 million units are sold, the profit will be considerable.

During the same period, the annual sales volume of Warwick Mobile 60 series was about 40 million units. The specific sales volume of Fruit mobile phone has not been announced, but according to the predictions of some bloggers, the domestic sales volume of Fruit's latest mobile phone should be 4,500 units. About 10,000 to 50 million units.

According to this estimate, domestic sales of high-end mobile phones will be around 80 million to 90 million units per year.

If Yuanfang Mobile wants to surpass Warwick Mobile and Fruit Phone, in the first year of its launch, the new mobile phone will need at least 60% share, which is about 50 million units, squeezing the market share of Warwick Mobile and Fruit Phone to less than 40%. .

As for the discounts for customers of Yuanfang Auto, Gao Yuan plans to treat the millions of owners of Yuanfang Auto as the first batch of mobile phone users.

This is the best publicity channel. Through word-of-mouth spread among millions of car owners, I believe Yuanfang’s mobile phones will definitely sell well.

The main function of the founding version is to cut leeks and satisfy the vanity of some big guys.

Gao Yuan has not released the 0.5 nanometer chip. This is the most advanced technology in the world and must be kept secret first, but the 1 nanometer chip is enough to shock the world.

The founding edition’s price of 99,999 yuan seems expensive, but in fact Gao Yuan intends to focus on both the lower-tier market and the most high-end market.

Requiring the company's annual net profit to be greater than 5 million only feeds the vanity of these people. I believe that bosses with a net worth of several to hundreds of millions will definitely buy like crazy.

This kind of thing has happened all the time. There are so many luxury sports cars in China that prove the authenticity of this road.

Those rich people always follow only one rule when buying things - don't buy the best, only the most expensive.

Only the most expensive things can show their status.

This time, he wants to rely on the first mobile phone and the mobile phone factory to achieve return on investment. This must not only rely on the domestic market, but the foreign market is the focus.

"Next is the second project, about the name of the mobile phone." Gao Yuan said, "My personal suggestion is to use the name Yuanfang Mobile as the main name, so don't change it. For series, keep it simple and use the 1 series and 2 series. Series, 3 Series.”

"When next year, Yuanfang Mobile 2 series is released, it will be fully upgraded. The basic model will use 1 nanometer chip, and the pro model and above will use our self-developed 0.5 nanometer chip. At the same time, the price of the pro model will be increased by a certain amount. At that time, Yuanfang Mobile will There is already a huge user base, so GG fees and publicity fees should be reduced a lot.”

"..."

The seminar lasted for nearly four hours.

In addition to pricing and mobile phone names, the specific time of the press conference was set at the end of May. The specific circumstances of the press conference were also coordinated and the planning department was required to produce a detailed set of copywriting.

Yuanfang Mobile currently has 5 million units in stock. By the end of the month, it will be able to produce 7 million units.

The sales of high-end mobile phones are definitely not as strong as the sales of low-end mobile phones. The sales volume of Xiaomi's hot series reached nearly 30 million units in the first month. Gao Yuan does not have such a high goal. As long as the sales volume of Yuanfang mobile phones in the first month can exceed 10 million units. Taiwan, even if the mission is successfully completed.

After coming out of the conference room, Gao Yuan returned to his office.

Lying on the chair, he rubbed his temples.

This kind of high-intensity meeting is still quite torturous, but for the launch of the distant mobile phone, everything is worth it.

If it can complete the task and sell 10 million units in the first month, Yuanfang Group can recover more than 60 billion in cash flow.

"You must be exhausted!"

Lin Wanyu walked into Gao Yuan's office and gave him a massage.

"The launch of a new product is equivalent to a war in the market." Gao Yuan said, "We have no problems at present, but Warwick and Fruit Phone will definitely not give up market share so easily."

"They may try their best to target distant mobile phones."

These two mobile phone companies have formed a monopoly. Over the years, many mobile phone companies have been jealous of the profits of high-end mobile phones and rushed in to get a share of the pie. However, without exception, all these mobile phone companies have lost.

Huawei mobile phones and fruit mobile phones have been able to occupy the high-end market in China for so many years, which should not be underestimated.

"In this live broadcast conference, are we going to give out red envelopes or something like that?" Lin Wanyu asked.

"Send it, of course you have to send it!" Gao Yuan said, "The more people there are in the live broadcast room, the better. Prepare one billion in cash first, and use it to distribute benefits to the majority of users during the live broadcast."

"We need to build momentum for this live broadcast in advance and strive to have more than 20 million users in the live broadcast room watching online. In addition, you should notify the person in charge of your app. You must not make any technical mistakes. Don't cause network lag because of the large number of people in the live broadcast room. pause, affecting the live broadcast user experience.”

"In addition, this time we will conduct an offline live broadcast. I will use my account to post the video and invite my fans to watch it. The initial reservation is about 1,000 people. These people will come to Hangzhou to attend the press conference. Our Yuanfang Group will contract the aircraft and wine."

"One hundred places will be released at the same time. I can take these 100 people to visit the distant mobile phone factory."

Everything Gao Yuan did was to increase the popularity of mobile phones in the distance.

As long as it can be on the hot search, it is equivalent to playing GG for Yuanfang Mobile Phone, and more and more people will pay attention to this mobile phone.

When they want to buy a mobile phone, they will subconsciously think of Yuanfang Mobile Phone.

Many GG merchants play GG on the subway and bus, but most people think that many people will not watch it if they play GG here, and the GG fee is wasted.

In fact, it is not the case. The so-called GG enters your life imperceptibly.

When you want to buy something, those GGs you have seen will appear in your mind invisibly. Maybe you have forgotten where you have seen this GG, but you only have this product in your mind.

There are also soft ads inserted in film and television dramas, and GG inserted in variety shows... These are all effective ways. The bosses of those companies are not fools, right?

The so-called popularity is the same. The more users who watch the product on the hot search, the greater the probability that they will consider Yuanfang Mobile Phone when buying a mobile phone.

Today, when traditional media is declining, short videos on the Internet are particularly important.

"Bang, bang, bang..."

At this time, there was a knock on the door.

"Come in!"

Gao Yuan said.

"Mr. Gao, are you done with the meeting?"

I saw Mr. Wang walk in with a sullen smile.

Has he finished his visit yet?

Gao Yuan said with a smile, "Mr. Wang, how was the visit?"

"Not bad, it is worthy of being Yuanfang Group. I benefited a lot from this visit. When I go back, I will definitely imitate the structure of Yuanfang Group and make changes to my company."

"I have to say that this visit to Yuanfang Group not only satisfied my curiosity, but also made me understand that if a company wants to develop, it must have a good corporate culture. Mr. Gao, you taught me a lesson today, which I may not be able to buy in a few months."

Mr. Wang blurted out the flattering words.

Anyway, saying good things is not taxable, so naturally he said as much as he could.

"Is there anything else, Mr. Wang?"

Gao Yuan frowned slightly.

Others may like to hear such flattering words, but Gao Yuan is quite disgusted.

It's not that Gao Yuan doesn't like to be flattered, but Mr. Wang's flattery is too low quality and has no nutrition.

Gao Yuan's words mean that he is chasing people away.

He should have resigned if he was smart.

"Ahem... It's nothing serious. I still want to invite Mr. Gao to have a meal together." Mr. Wang said, "I hope Mr. Gao won't mind. I came to visit you, and it would be a pity if I didn't invite you to have a meal. (End of this chapter)