Chapter 381 The gaming company with the best confidentiality measures!
While the early publicity has had a good effect, the official version of "Heartbeat Dreamland" is also being developed intensively.
The days of waiting for the game to be released are always difficult, but compared to the players who are anxious and want to date those beautiful ladies immediately, some people are more anxious.
For example... Zhang Qifeng.
At this time, he was pulling his hair in a very tangled way, worrying about KPI.
"Damn, there is nothing to write!"
As the content director of Shaowan Game Network, Zhang Qifeng is scratching his head for new content every day.
He is responsible for a variety of duties, including text interviews, video interviews, news release writing, maintenance of social accounts and video website accounts, etc.
But in general, as a content director, Zhang Qifeng's KPI is still two words: popularity!
Without popularity, no matter how well you do your work, you will not be recognized by your leaders.
On the other hand, even if many tasks are not done well, as long as there is popularity and enough traffic can be attracted to Shaowan Games, it can be regarded as a great achievement.
Although Zhang Qifeng is already the content director, the workplace is like sailing against the current, and if you don't advance, you will retreat. If you can't complete the tasks assigned by the leader well and maintain the popularity of the website, then the position of the content director may be replaced in a minute.
Recently, Zhang Qifeng is really entangled because there is nothing important to write.
In fact, it is difficult for the game circle itself to have too many big news. The emergence of really popular games depends on luck. It takes more than half a year or even one or two years to produce a game with high enough popularity.
Even if such a hot spot appears, many game media will rush to it, and Shaowan Games may not be able to get much.
Some time ago, the popularity of "Shadow World" and "Star Spirit World" set off a wave of "all-professional gameplay" in the domestic MMORPG circle. Later, the creative workshop incident of "Endless Fantasy Legend" also caused a lot of turmoil.
Of course, Shaowan Game Network also conducted follow-up reports, but the effect was not good, after all, it was not just their media that reported these things.
So, at this time, Zhang Qifeng learned from his mistakes, summed up his experience and lessons, and gradually came to a key conclusion.
If you want to be a hot spot, it seems that two conditions must be met!
First, it is best to keep up with the pace of Nitian!
It has to be said that Nitian game is indeed an outlier. Since the founding of this company, it has always been able to get hot spots.
No, to be more precise, many hot spots are created by Nitian itself.
In this era, when many game companies have been making money by playing badly, only Nitian can bring surprises to players every time. This topic and discussion cannot be low.
What? No surprises, only shocks?
Anyway, it's almost the same.
In terms of hot spots, it will never be wrong to keep an eye on Nitian.
Second, it is not enough to just keep an eye on Nitian, there must be some exclusive content.
After all, there are countless media outlets that are also keeping an eye on Nitian. When there is news, everyone will rush in, and the matter will be there. Want to stand out by writing and content? That's unrealistic.
There still needs to be solid exclusive content!
Like the previous report on Shaowan Game Network, it was because it interviewed President Gu Fan before the game Against Heaven was about to become popular that it gained such high popularity, and even the official platform reprinted it.
This perfectly verified Zhang Qifeng's conjecture about traffic.
Unfortunately, Zhang Qifeng wanted to score twice and arrange more interviews for General Manager Gu, but they were all rejected.
And General Manager Gu did not just reject him, but almost all the interviews from the media were rejected. It has to be said that this is a pity.
Zhang Qifeng also asked Zhao Haiquan privately why General Manager Gu did not accept the interview?
Zhao Haiquan sighed and said: "General Manager Gu feels that you media always take his words out of context, which has caused his reputation to be damaged and almost caused serious consequences, so he decided not to accept any interviews in the future."
Zhang Qifeng was still puzzled. Why was his reputation damaged?
Aren't all the words I wrote good? Is there anything wrong with it?
If we really write it according to what Mr. Gu said during the interview, then our reputation will be damaged!
But there is no point in dwelling on these issues now. Anyway, Mr. Gu cannot be interviewed. If we want to attract some attention, we can only start from other directions.
"Forget it. If we can't interview Mr. Gu, we will find a way to interview other people."
"As for the content of the interview..."
"Well, I have it. Let's interview the new game "Heartbeat Dreamland"!"
"Just briefly introduce some specific contents of the new game. That should be no problem. ”
Zhang Qifeng thought about it and finally decided on this interview goal.
He also wanted to interview some more exciting things, such as what are the current benefits of Against Heaven? What kind of thrilling business war did they go through to poach people from Shengjing Group? Do the mod authors such as Gan Di have some special cooperative relationship with the official?
But Zhang Qifeng is also very self-aware. He knows that most of these are business secrets, and even if he asks, the other party will probably not answer.
In comparison, from the perspective of preheating the promotion of the new game, perhaps asking some simple questions about the new game can be answered by the other party.
Although these contents are definitely not that exciting, at least in this period when there is no big news, it is still okay to just stir up the popularity.
Thinking of this, he called Zhao Haiquan directly.
What Zhang Qifeng thought was that even if Zhao Haiquan did not accept the interview, it would be okay for someone else to accept the interview. It would be even better if the producer of this game could be invited.
…
"Mr. Gu, Shaowan Game Network wants to arrange an interview for us. Anyone can come, as long as they are the developers of "Heartbeat Dreamland"."
As soon as he received the call, Zhao Haiquan ran to ask Gu Fan for instructions.
After all, whether or not to accept an interview, and what can and cannot be said, it is best to ask for instructions before confirming these questions. If you say the wrong thing and make big news, the situation will be very embarrassing.
Everyone still cherishes this job.
Zhao Haiquan also knew that Gu Fan had rejected almost all interviews with him, so he didn't have high hopes for it.
If Mr. Gu said that everyone would not be allowed to be interviewed, then just forget about it and there would be no big problem.
However, Gu Fan thought for a moment and said, "Let Zhou Yang go, after all, he is the producer of "Heartbeat Dreamland" now.
"As for what can and cannot be said specifically...
"I won't make any mandatory regulations on this. I believe he should know it himself."
Gu Fan smiled slightly, his eyes full of meaning.
Zhao Haiquan was a little surprised: "Is that possible, Mr. Gu? There are still a lot of things that need to be kept secret before the new game is launched, right? Aren't you afraid that he will accidentally let it slip?"
Gu Fan smiled slightly: "It doesn't matter, I believe that our Nitiantian is the game company with the best confidentiality measures!"