Chapter 487 Price Reduction Promotion

Chapter 487 Price Reduction Promotion

At that time, Lao Yang was very high-spirited, and Musk was not yet the richest man.

Ten years later, watching that interview again, Lao Yang would probably be so embarrassed that he wanted to crawl into the cracks in the ground.

He actually taught Musk how to manage a company and how to do marketing.

At this time, Musk is already the nominally richest man in the world, and Lao Yang's company had revenue of 400 billion yuan and a net profit of 10 billion yuan last year.

The volume is only one-tenth of Musk's, and the net profit is only one-thirtieth of Musk's.

Their indirect actions have slowed down the development of domestic chips and systems for thirty years.

Today, Gao Yuan's own company can produce high-end chips.

And there is no big problem with the computer system. You can use it on the computer by changing the system of the original remote phone.

Neither the chip nor the system is the problem.

Making Yuanfang tablets and Yuanfang computers is almost a matter of course.

…

In the morning, Gao Yuan held a brief regular meeting.

After discussing with Li Wei from Yuanfang Mobile, Yuanfang Tablet and Yuanfang Computer will be manufactured by the end of this year and will be launched on the market in March next year.

Both of these are markets worth hundreds of billions in China.

Yuanfang Group will also gain considerable profits after entering this industry.

The most important thing is that Gaoyuan has been building a distant ecosystem, including Xiaomi mobile phones, Xiaomi cars, and the Youyou app, and will also build more smart ecosystems in the future, such as smart homes, smart headphones...

One of the biggest benefits of building a smart ecosystem is that it can incidentally increase the sales of many products.

For example, if you buy a Yuanfang car and want a better experience, you can buy a Yuanfang mobile phone with car-machine linkage. If you have a good experience, if you want to buy a computer or tablet, you can also buy one from the Yuanfang Group.

Data can be shared between one account.

There are also wireless headphones, smart bracelets, smart speakers...

If they buy a house, they will also use Yuanfang Group's various smart home products, including smart curtains, smart air conditioners, smart refrigerators... Almost every aspect of their lives will be affected by Yuanfang Group.

It seems that the consumption of a single product will not be too high, but when calculated as a whole, every family that uses a complete set of Yuanfang Group's products will contribute anywhere from hundreds of thousands to millions in revenue to Yuanfang Group.

For ten families, the cost ranges from several million to tens of millions.

One hundred families, one thousand families, ten thousand families...

These families add up to a terrifying number.

Many domestic companies are starting to build ecological chains, and Rebus is one of the best.

Gaoyuan entered the market late, but Yuanfang Group's products are excellent and can forcefully enter the market, squeezing the living space of other products.

"Next, Yuanfang Group will make every effort to enter the ecological chain. I will serve as the team leader, and Li Wei and Wang Sichao will serve as deputy team leaders. You must do your best to coordinate the relationship between various departments."

"I plan to spend 50 billion to develop various ecological chain products. Everyone, our Yuanfang Group already has huge technologies and patents. This level of technology and patents ranks highly among all private companies. forward."

With so many technologies and patents, it would be a bit of a loss if we didn’t deploy it in other industries.

"Mr. Gao, then I will arrange to set up an ecological chain R\u0026D department within the company." Li Wei said, "Not only from Yuanfang City, but also from the headquarters to coordinate some R\u0026D engineers, algorithm engineers and the like. "

"Okay, you can start working on it. The headquarters group will fully cooperate with you." Gao Yuan nodded, "In terms of the ecological chain, I will delegate all the approval rights. You can spend these 50 billion as much as you want, as long as you get things done. That’s it.”

For Li Wei, the approval authority of 50 billion funds represents absolute trust.

According to the plan, all products will be developed by the end of the year and will be put on the market and publicized at the beginning of next year.

There are still many things to be busy with.

After the video conference ended, Li Wei quickly went to make arrangements.

As for the company, Gao Yuan is still presiding over the meeting.

The company's top management gathered here. Gao Yuan continued, "It's almost the end of the year. Let's work hard again to try to increase sales. Yuanfang Automobile will launch some activities to promote car sales."

"As for your APP, we need to connect with more GG vendors."

"The cosmetics industry must formulate marketing plans and discount plans as soon as possible to strive for a surge in sales by the end of the year."

Every year at the end of the year, there will be a wave of car sales boom.

What many people want is to drive home at the end of the year and then go to a 4S store to buy a new car.

This window must be seized.

After the new year, especially in February and March, the car sales industry will usher in the off-season, and fewer and fewer people will buy cars.

So this battle at the end of the year is the most critical.

Various activities should be gradually launched, and car gifts should be more generous to attract users to buy.

The same is true for the cosmetics industry.

If this wave of consumption is used properly, one month's revenue can be as much as a normal month's revenue.

"Mr. Gao, I have to apply to you."

"Yuanfang Automobile's current gifts are pretty good, but the intensity is still a bit low. I think we can make great efforts to provide discounts to customers."

Wang Sichao said, "The biggest cost of a car is the initial factory construction cost and R\u0026D cost. We have now sold two to three million Yuanfang cars, and the factory construction cost has been reduced very little."

"On the original basis, we will sell at a reduced price."

Yuanfang Automobile invested hundreds of billions at the time.

If one million cars were sold, the average cost per car would be about 100,000 yuan.

So buying Yuanfang Automobile at the beginning was a complete loss.

However, Gao Yuan also used this to open up sales channels and occupied a large market.

Now Yuanfang Automobile has sold more than three million cars, and the average cost per car has dropped to about 30,000 yuan per car.

In this way, the cost of 70,000 yuan was reduced instantly.

If Yuanfang Automobile sells 5 million cars, the cost per car will be reduced to 20,000 yuan.

If 10 million cars are sold, it will be reduced to about 10,000 yuan.

The more cars are sold, the lower the cost, and the higher the net profit.

Now that there are so many fewer costs, it is reasonable to reduce the price.

BYD Auto Company has been doing this all along. After recovering the cost of factory construction and R\u0026D, it quickly cuts prices to seize the market again.

Once the price war starts, other car companies have to follow suit and cut prices.

Without price cuts, there will be no sales. However, after the price cuts, their factory construction costs have not been recovered, and they will only face losses.

As the losses increase, the money invested in R\u0026D will also decrease.

In the end, these car companies can no longer hold on and will face bankruptcy.

This move by BYD Auto Company is really murderous.

You know that you will not be able to bear the price cuts in the end, but there is no way, you have to follow the pace of others to continue to cut prices.

Although you will not lose money if you do not cut prices, your cars cannot be sold, and these cars are piled up in the warehouse, which actually causes more losses.

But if you cut prices, you will lose a few thousand yuan or ten thousand yuan for one car, and you will lose hundreds of millions to tens of billions of yuan for 100,000 cars.

Few car companies can withstand this wave of price cuts.

"Give a bigger discount, don't be stingy." Gao Yuan said, "The original price of each car will be reduced by about 10,000 yuan, only at the end of this year, and the price will be raised at the beginning of next year."

Anyway, the beginning of each year is a low season, and not many cars can be sold.

There is also an explanation for raising the price.

"Okay, Mr. Gao!"

Wang Sichao nodded, "As for the gift, the previous rule is to give five maintenance services for each car, and I plan to increase it to eight times."

One maintenance costs at least 600 to 700 yuan.

Giving three more maintenance services is almost like giving customers another 2,000 yuan.

In the last few days at the end of the year, if 500,000 more cars can be sold, the profit will be reduced by about 2.5 billion yuan.

Add the discount of price reduction, and the profit will be reduced by about 5 billion yuan.

It is equivalent to paying out nearly 8 billion yuan to subsidize users at the end of the year.

In Gao Yuan's view, this money is not a loss. As long as more cars can be sold, everything is worth it.

The higher the sales volume of the car, the more money can be made from other aspects.

Short-term losses are nothing, as long as we can seize more market share, that is the way to go.

"Okay, Mr. Gao." Wang Sichao nodded.

"In addition, you should also pay attention to the cooperation with Yuanfang Mobile. Since you are planning to enter the ecological chain technology, the linkage of multiple aspects and multiple products is also very important. Take the point to lead the whole, and drive the sales of other products through the sales of a single product."

Gao Yuan ordered, "Next, Yuanfang Group's products must be unified and linked to stabilize users, so that users can become Yuanfang Group's diehard fans and become Yuanfang Group's biggest moat."

A broad user base is the symbol of a successful company.

When Gao Yuan was in the Eagle Sauce Country before, the reason why he wanted to kill Philip was because his approach was to offend Gao Yuan's reverse scale, and he wanted to influence Gao Yuan's fans by framing Gao Yuan.

How could Gao Yuan tolerate such behavior?

All operations of Yuanfang Group are to attract the loyalty of fans.

Today, the most loyal users of Yuanfang Group are about 5 to 10 million.

These people use Yuanfang Group's products almost completely.

Yuanfang Auto, Yuanfang Mobile Phone, YouNi APP and cosmetics produced by Yuanfang Group have almost become their standard configuration.

As long as this part of users is well maintained and will not be lost, then Yuanfang Group will be able to sit on the fishing boat regardless of the wind and waves.

…

The morning regular meeting lasted for a long time.

It is almost the end of the year, and we need to catch this wave and sell more products.

So we have to formulate a strategy now.

After the meeting, it was noon.

After lunch, Gao Yuan went to his office.

He opened his mailbox and read the emails in it.

Musk sent an email. Last night, a rocket was launched from the space rocket launch base in Australia.

This rocket is equipped with Yuanfang Auto.

It also carries Tesla cars.

Tesla cars are Yuanfang Auto's re-shelled products, so in the final analysis, it is still Yuanfang Auto.

The rocket is currently above the earth.

After the rocket lands on the moon, a large amount of publicity and diversion will begin, which will once again expand the influence of Yuanfang Auto and Tesla cars.

Since the last rocket launch, the Australian space rocket launch base has sent more than a dozen rockets on the way, and a total of more than a thousand robots have been transported up.

In the video, the lunar base has basically taken shape.

It covers an area of ​​more than a thousand square meters, and the work area and living area have also been completed.

It can be said that the lunar base is now habitable for a long time.

The things transported to the lunar base this time include two cars and several staff members.

The main purpose of these staff members going to the lunar base is to test whether the lunar base can be occupied.

When the test is successful, the lunar base will send more than a hundred staff members to the moon for the next rocket launch. Among these hundred staff members, seventy are scientific research experts who need to analyze the environment, soil, substances, materials and other aspects of the moon.

The remaining thirty are elites of the military training base. They are responsible for the safety of these scientific research experts and some basic work at the lunar base.

Although these robots are very smart, there are still many tasks that need to be completed manually.

After these people land on the moon, the infrastructure of the moon will be further improved.

Especially the construction of living comfort zones and scientific research areas.

It won't be long before Gao Yuan can land on the moon by himself.

Today's lunar base changes a lot almost every day.

After not looking at it for a while, Gao Yuan feels that the world has changed a lot. With the rapid development of the construction, the current lunar base is so attractive that people can't help but leave.

Thinking of this, Gao Yuan immediately called the general manager of the Australian rocket launch base to discuss the next progress.

"Mr. Gao, according to our previous schedule, at the end of this year, we will carry out manned lunar landing, complete the first phase of the lunar base construction, and recommend the second phase of construction."

"Now it seems that this plan has been successfully completed. The next step is to launch the second phase of the plan, build a building of more than 10,000 square meters on the moon, and at the same time, realize commercial operation, so that those big bosses can come to the lunar base to play, and contribute funds to the construction of the lunar base."

"In other words, we already have the technology, and you can go to the moon in half a month."

"Within this half month, the elites and scientific research experts who landed first will make the lunar base a place suitable for human habitation, and various infrastructures are constantly being improved."

"By then, hotels, restaurants, and entertainment facilities will be available."

"If you want to log in immediately, we will arrange time for you immediately."

The general manager said.

"Don't worry, wait until after the Chinese New Year." Although Gao Yuan was excited, he was not so anxious. (End of this chapter)