Chapter 531 Is this a publicity announcement for my brother? This is helping Brother get on the barb
Subona may not have any integrity, but through this guy's explanation, Li Youzhi was sure of one thing;
This Lao Deng is really a fucking talent!
If nothing else, this guy is absolutely a master in the operation of overseas theaters and film and television works in foreign markets.
The reason why Li Youzhi asked the friends of Tongchen Club to detain this guy was that Subona's one hundred thousand dollars, which was destined to be unrealized, was exchanged for some information about the overseas film market.
Now it's obvious...his purpose was achieved.
And with Subona facing the big pie that Li Youzhi can provide with work, this goal can be said to be overachieved.
After Subner's explanation, Li Youzhi finally had a clear understanding of the operation and operation of the North American film market;
Unlike the domestic cinema chain model, the overseas film market, especially the United States, has strong regional differences and does not have a relatively unified screening improvement standard like the domestic cinema chain alliance.
What is the situation with domestic theater chains?
Basically, when a movie is launched, the distributor first negotiates with the theaters about the share ratio. This ratio is almost 40% for the distributor and 50% for the theaters. The remaining 10% includes film development funds, taxes and agency fees.
However, the situation of foreign cinema chains is more complicated. For example, there are large and small cinemas here in the United States, and there are dozens of cinema chain brands. Almost every cinema chain brand has a different business model.
If we have to make a rough distinction, they can basically be divided into two categories; the first category is similar to domestic theater chains based on box office revenue. The other major category is personalized cinema lines that charge for additional services.
The former is easy to understand, but the latter type of personalized theater chain actually does not expect to make money at the box office, but relies on membership fees, popcorn snacks, or cinema salons and various forms of movie activities to make money.
This type of theater is very tolerant of the types of movies shown.
In domestic cinemas, basically all cinemas like movies with high attendance and well-recognized casts, but for Class B cinemas in the United States, it doesn't matter whether the movie is a hit or not.
As long as it can provide the audience with a fresh experience, give them something to talk about in the cinema, and help them sell peripherals, snacks, or movie events, then it will be considered qualified.
In order to provide audiences with an experience that is different from commercial cinemas, this type of cinema often provides large quotas for foreign, independent or literary films.
Many domestic literary and artistic films that Subona had previously operated were released abroad through these theaters.
Of course, Subner's previous operation was mainly to sell these films to film producers at film festivals, and then the film producers would go to these B-category cinemas to promote them.
Now, through Subona's explanation, Li Youzhi was really moved after fully understanding the situation of these Class B cinemas.
Why?
Although these B-category cinemas only account for 40% of the total number of screens in the US film market, they total more than 17,000.
And the best thing is that most of these more than 17,000 large screens are located in first-tier cities and commercial centers outside the United States.
It is also aimed at young movie-watching groups who pursue individuality, community groups in big cities.
What is this distribution like?
If we could really talk about all the theaters in this part of the United States, for Brother Zhi, it would be the rhythm of rural areas surrounding cities!
"The basic situation is this, little... ahem, Mr. Li, having said that, can I ask a little more about what type of movies you want to put into the American market? "Daydreamers"? Guaranteed to God, if this movie is released in the US market, it should do pretty well.
As you may know, I have lost my job and am currently unemployed. If you need a professional and experienced overseas film and television distribution agent, I think I can do the job. "
In the private room of the small hotel, Li Youzhi was happy to see Subona trying to be reserved but really unable to hold on.
If you had this attitude and stance before, why did you suffer so much during this time?
Facing Subona's earnest gaze, Li Youzhi smiled and shook his head.
There is no need for Suberna to remind you that "Daydreamers" is still making a fortune now that it has been released in theaters in the United States. But this film has been online on the overseas version of Heguang Audiovisual for a month, and the film has accumulated nearly 50 million views.
According to the standards of the American film market, operating it now is considered a "re-screening". Whether it is the share ratio or other benefits, it is not high. Li Youzhi really doesn't like it.
So his goal is very clear. If he does it, it will only be because it has not been launched on any platform yet, and it has not even received the MDAA-rated "Buried Alive"!
Thinking like this, Li Youzhi turned his attention to Subona:
"A low-budget thriller that I directed and acted in."
Subona smacked his lips when he heard the answer given by Li Youzhi.
Low-budget...thrillers are a genre that is not lacking in the American film market. From the perspective of a distribution agent, this type of film may not have a strong market performance in the American film market.
"Well, with all due respect, Li. Although you are well-known in China, you don't have much box office appeal in the American film market. Thrillers are not scarce in the American film market, at least as far as I know, Hollywood There are approximately 30 to 65 thriller movies released to the market every year, many of which are thriller masterpieces by well-known directors.
However, the market performance of thrillers has generally been sluggish in recent years. Even classic thriller IPs such as "The Thing" and "Alien", as well as big-name star-studded productions, have not performed well at the box office and in the disc market. As expected... Even "The Prequel", which invested 120 million US dollars last year, only recovered 500 million in global box office. If you look at the US market alone, even this movie lost money. Your movie How much does it cost to produce? "
Li Youzhi had also heard of what Subona said. Faced with his unintentional inquiry, Li Youzhi thought for a while and stretched out five fingers.
"Fifty thousand yuan."
"Oh, the cost of this kind of production is about..."
Subner originally wanted to help Li Youzhi calculate the box office return in detail based on the floating share of American theater chains. But when he listed the vertical equations in his mind and filled in five hundred thousand yuan into the calculation, his cerebellum shrank...
What is the concept of five hundred thousand RMB?
In U.S. dollars, that's almost seventy thousand dollars.
In Hollywood, let alone a feature film, shooting a serious commercial MV would cost 108,000 U.S. dollars!
In horizontal comparison, this cost is almost negligible!
For a film distribution agent, a thriller costing $120 million may be full of flaws, but a thriller costing $70,000...it has advantages everywhere!
Why?
Without cost pressure, even if it fails at the box office and is collectively taken off the shelves by theaters after one round of screenings, then it’s all a bloody profit!
Why do you say that?
The box office distribution plan of Class B cinema chains in the United States adopts a stepped reduction system, which means that after deducting the theater's fixed costs from the box office revenue, the box office is returned to the distribution agent in a weekly decreasing ratio.
In the first week of a film's release, after deducting exhibitor-related expenses, the distribution agent usually gets 90% of the box office revenue, and the theater gets 10% or less. Then, the box office revenue available to distributors decreases by 10% every two weeks, while exhibitors increase by 10% accordingly. The longer the show is, the higher the proportion of box office revenue it will receive.
Of course, this is for those commercial blockbusters. But even for small-budget independent films, according to this decreasing distribution plan, they can at least get more than 70% of the box office revenue in the first week of release.
Even if it is a one-stop tour, as long as the advertising and promotion are in place and the attendance rate is acceptable, it will be a considerable profit!
"Li, you didn't make a short film, did you? I wonder if I can watch this... low-cost film first?"
Forcibly suppressing the excitement in his heart, Subona said.
Facing his fiery gaze, Li Youzhi smiled and nodded, waving to Liu Meng who was standing beside him.
After a while, a laptop computer and a mobile hard drive containing the master tape of "Buried Alive" were placed in front of Subona.
Sitting in a private room of a small hotel, watching the whole story of "Buried Alive" which was extremely depressing and the tension of the story was stretched to the extreme, Subona could no longer remain calm.
Having worked on film and television copyright operations for Warner for so many years, he must know the standard of a movie. This can be seen from his ability to discover "Daydreamer" in the first place.
Halfway through the plot of "Buried Alive", he had already determined that although the cost was small and the scene was single, the plot and performance would definitely wow the audience.
Now, looking at the credits of "Buried Alive", he stood up with a bang on the table, looked at Li Youzhi, and clasped his hands together;
"Li, if you can trust me... Well, maybe you need someone who really wants to get out of the quagmire and help you push this movie to the American market. I can definitely do the job! I promise you, if this Leave the movie to me and I can bring you no less than 20 million dollars! I swear to God!”
Wuhu?
Li Youzhi raised his eyebrows when he heard the guarantee given by Subona.
Good guy, you can earn more than 100 million yuan just by asking. Lao Deng, you are quite full of words...
"How can you guarantee that you can do it?"
"The cost of this film is almost negligible. If we negotiate with B-class theaters in the United States and give them 40% of the first week, and we only get 60%, I think they will be very happy to arrange it for us. Enough film schedule! Coupled with some innovative marketing methods, the audience walked into the theater with full curiosity... I even thought about the promotion in the promotional materials - the whole film is a masterpiece of only one actor, man. I woke up and found myself lying in a coffin!
As long as they enter the theater, even with 5% of the attendance and the lowest premiere ticket price of 10 US dollars, relying on more than 17,000 screens in Class B theaters... Think about it, it only takes fourteen days of screening, we You can get a share of the box office of more than 34 million US dollars! Excluding various taxes and fees, the pure income will definitely not be less than 20 million US dollars! "
Shall I wipe it?
Listening to the scene described by Subona, especially the movie promotion words that this guy casually said, Li Youzhi really looked at him differently.
If nothing else, let’s just talk about this recommendation. It’s really a bit humiliating for you not to work in the UC shock department!
Although he knew that Subona's idea was a bit too idealistic, the revenue expectation was still enough to make Li Youzhi excited.
why?
The movies that Brother Zhi has been working on for so long are basically based on the suggestions of Sha Diao Le Zi. "Dear" is basically for charity. "The Wandering Earth" received a lot of investment, and my share of the shares as the main creator is actually not very high. And "Nezha" even gave up the majority of the profits to myself. Leziren shareholders...
Not to mention "Dear", "The Wandering Earth" and "Nezha" are two movies with box office revenue of more than 5 billion, but the only amount I can earn is 100 million.
But what are the scale of productions of "The Wandering Earth" and "Nezha"? What is the size of "Buried Alive"?
Or say Daole is so profitable... This is so damn profitable!
It’s so exciting to be so small, isn’t it?
Li Youzhi even regretted it... The previous "Island" and even "The Wandering Earth" should have found a reliable overseas agent and launched them globally when they were released.
Thinking about it this way, I lost a lot less than 100 million!
Poor information hurts people!
But in the face of temptation and regret, Li Youzhi remained calm.
"Lao Su, you have already seen this film. The plot involves politics. Are you sure you can ensure that this film will be released smoothly in the US market?"
"What's this?"
Subona laughed at Li Youzhi's caution and raised his chin.
"You don't understand the American theater chain at all. The 60% share in the first week, let alone politics. As long as the box office revenue is sufficient, even if the president's personal affairs are involved, the theater chain will never refuse! When capital owns When there is enough profit, their courage and courage will be far beyond your imagination! Otherwise, how do you think Kennedy’s imagination came to be?”
All right.
Seeing Subona's indifferent expression, Li Youzhi admitted that his imagination was lacking.
"So Lao Su, in this business, how much do you need to get before you can show more courage and courage than I imagined?"
"Five percent, I can give all my energy and experience! Ten percent, Li... If you can pay ten percent of the proceeds as my reward, you will get my soul!"
"..."
"About six percent."
Li Youzhi curled his lips when he looked at Subona's old face, his stranded and shiny hair, and...his flattering eyes that had completely lost all moral integrity.
Lao Denger, you have overestimated the value of your soul.
…
If Heguang Culture wants to enter the US market, it will definitely need an agent.
In view of Lao America’s manipulation of Chinese capital in the past two years, Li Youzhi was worried about letting Heguang Culture’s partners pass by. But Subona is different...
This kind of glove only valued money, let alone being detained, even if it was tortured to death by Fo Bole, Li Youzhi could accept it calmly while eating.
The next day, Li Youzhi, who had negotiated specific terms with Subona, asked Wang Hui to advance the balance owed to the decoration company, and asked the company to withdraw the lawsuit and withdraw Subona's passport.
Wang Hui allocated half a million US dollars in start-up capital from his company account, and took a few friends from Heguang Culture and boarded a plane to the United States with Subona.
After a lot of hard work, it was finally decided that "Buried Alive" would be released in American theaters.
But for Li Youzhi, it's not over yet.
Why?
Because from the beginning, he planned to make this film on the Heguang Audiovisual online platform as a way to draw traffic after cooperating with TKTK.
For this commercial purpose, he has no intention of releasing this politically charged film in China. Anyway, if domestic netizens want to watch it, they will also go to the overseas version of Heguang Audiovisual App. If it is released in China, That's what happened.
But now that this film has gone to theaters due to TKTK, Li Youzhi cannot give up on the domestic theater market.
One sheep is being driven, and two sheep are being herded, right?
Even if "Buried Alive" is a low-cost production, given Zhige's current popularity, his domestic box office appeal, and his reputation with the theater alliance... right?
Why can't you get a mid-to-high-end theatrical release?
The production cost is almost zero, even if it is not announced, why not get a box office of 400 to 500 million yuan?
Money, if you don’t make it, you won’t make it in vain!
With this idea in mind, after putting Wang Hui and Subona on the plane, Li Youzhi sat in Wang Hui's Range Rover Executive and dialed Tu Zheng's phone number directly.
Tu Zheng was also quite surprised to learn that Li Youzhi had quietly released a new movie in the past few days.
When he learned that Li Youzhi had finally figured out that he wanted to distribute his new film to theaters, Tu Zheng immediately patted his chest and took over the distribution of the film.
In recent months, Qiangsheng Film and Television’s work has focused entirely on Heguang Audiovisual. It is going public again, and it is going overseas... The group's securities department has been expanding its recruitment for half a year, and its scale has expanded five times. In Tu Zheng's words, if we don't do anything related to film and television, the outside world may forget that Qiang Sheng Film and Television is a film and television production and distribution company.
With the matter of domestic distribution out of the way again, Li Youzhi finally felt relieved.
Seeing that the Internet traffic peaked at six o'clock in the afternoon, he sat in the car and skillfully turned on his hand shaking, edited a post and sent it!
"Good afternoon, friends! I am very sorry to inform you that due to conceptual differences with TKTK, "Buried Alive", which was originally scheduled to be released overseas by Waguang Audio-Visual, has now been decided to be released in theaters. Domestic and foreign distribution companies have been entrusted to apply for film arrangement. I believe it will not be released in theaters. I can meet you on the screen today. So... I continue to ask all the netizens, what should I do to make this movie with a cost of only 500,000 yuan a box office explosion and gain both fame and fortune?"
Six o'clock in the afternoon is when most netizens get off work or have dinner. At this time, the traffic of shaking hands has begun to climb towards the peak of the sun.
As soon as Li Youzhi posted this post, his trembling comment area... instantly became boiling!
"What's going on, little brother? What do you mean there are differences of opinion with TKTK? Didn't you say that we have reached a cooperation intention?"
"Yes, I was already ready to go to Waguang Audiovisual to watch "Buried Alive" overseas, but now you tell me to switch to theaters? So what happened to the overseas version of Wako Audiovisual's APP that I bought over the wall? Oh, I’m a shareholder of Heguang Audio-Visual... That’s okay.”
"Hahahaha, I didn't laugh at the previous ridiculous comment. But when I saw the cost of "Buried Alive", I really couldn't stand it. When I saw a guy say in a live broadcast that the movie is only one scene, I thought, the cost of this movie is probably not high. How high, it turned out to be half a million... It was all the lunch money from your Tongchen Society and Heguang Culture, right?"
"You are not allowed to slander my husband's work like this! Although the filming of this film mainly cost lunch boxes, it also cost my husband a lot, right? In order to film this film, my husband lay in a wooden box for the entire scene , I estimate that the number of WeChat steps during the entire filming process did not exceed ten steps. Such a big effort...forget it, I can’t continue to compile it."
"Hahahaha, they are a bunch of idiots. The five hundred thousand cost that the guy mentioned is just the production cost. He probably didn't add his own remuneration. With my current popularity and status as a billionaire box office man, I can't normally act in a movie The salary will not be less than 30 million. Although I haven't seen the trailer of "Buried Alive" yet, from the live broadcast, my acting skills are really good now."
"Now that we have decided to go to the American market, theoretically this film can compete for Oscars, right? When you are away from home, your identity is given by yourself. So I suggest you to promote this point, and say that this film "Buried Alive" is yours. It’s an Oscar-winning movie! With this gimmick, it’s going to be a hit at the box office after it’s released?”
"Huh? Don't say shit, don't say it before! Isn't this gimmick already there? It's just implemented. This time, little brother, you don't have to announce it yourself. This matter will be left to us Leziren shareholders. !”
"..."
Beep!
Received amazing points, 3012900 points!
Beep!
After receiving the suggested task (promoting "Buried Alive" to compete for the Oscars), the difficulty of the task is 4 stars. After completing it, you can get a D-level reward treasure chest!
Seeing a group of troll netizens taking this matter over, a poster of "Buried Alive" that was made with AI and had the slogan "Li Youzhi's impact on Oka's masterpiece" appeared in the comment area not long after. ...Li Youzhi smacked his lips.
Minato,
Brother Zhi, that stupid Oscar winner, didn’t even think about it, okay, so you just signed up for it?
Is this called announcing for Brother Zhi?
I think you are just trying to make a fire, you want to roast Brother Zhi!
A bunch of scum, bad reviews!
Seeing that before he even had time to refuse, a group of netizens who made suggestions started to implement the suggestions... Li Youzhi covered his face.
(っ-)
It seems that Brother Zhi really needs to think about this Oscar.
Otherwise... I still can't go down this stairs!
…
Just when Li Youzhi was depressed because a group of fun-loving netizens put him on the fire.
Doushou Group, President's Office.
Looking at Li Youzhi's new post while shaking his hands, Yang Chenghao frowned deeply.
Is this guy’s new film hitting theaters at home and abroad?
Have a disagreement with TKTK?
What's going on?
Didn't he and Guang Audio and Video already have permission to access TKTK user data before? He was still waiting for the plan to be implemented to see the effect. Why did something suddenly happen?
With his head full of questions, he directly picked up the phone and dialed Wen Ting, who had returned to the US branch.
The call was answered quickly.
"Wendy, what's going on with Li Youzhi? I just saw him send a public message, saying that there were differences of opinion with our TKTK original cooperation, and the works that were originally used to attract traffic after platform interaction were not released in theaters. "
Facing Yang Chenghao's inquiry, Wen Ting on the other side of the phone seemed a little speechless.
"Mr. Yang, I was just about to report this matter to you. Yesterday, Li Youzhi gave me his "Buried Alive" and asked us to help him get it graded by MDAA and then prepare it for release. I really didn't agree, rejected him."
"Why? Wendy, it is my strategy to cooperate with Li Youzhi and Heguang Audiovisual. I don't understand why you have such strong resistance to Li Youzhi. I need a reason!"
In response to Yang Chenghao's questioning, Wen Ting gradually became more emotional.
"Mr. Yang, I'm not a person who likes to target others, but this person is so unreliable! I can't even figure out why you want to cooperate with such a person. Even if it's not about the right person, look at his... Movie!
The content of the film contains a lot of elements that attack the US administrative agencies and oppose the war. Once this kind of film is broadcast through our TKTK platform, we will definitely get into trouble!
I don’t know if you know, but the production cost of his film was ridiculously low. According to him, it only took more than ten days from shooting to completion. I cannot allow such a casual work to add pressure to TKTK, which is already being targeted by the US! "
"Mr. Yang, I have tried my best to achieve the current situation of TKTK. It can never get worse. I guarantee you that it is almost impossible for his movie "Buried Alive" to attract attention in the U.S. market. There is no need for us to take even a little risk for such a work! As for disrupting the cooperation process between TKTK and Heguang Audio-Visual, I am willing to take full responsibility for this time... …Absolutely not!”
In the office, Yang Chenghao hissed after hearing Wen Ting's decisive reply.
After re-reading Li Youzhi's post just now and confirming the production cost of the film, Yang Chenghao was a little confused for a while.
If you say this...it's indeed a bit outrageous.
Looking at the AI posters that netizens spontaneously made for "Buried Alive" in the comment area of Li Youzhi's dynamic comments, as well as Li Youzhi's frightened face on the posters, Yang Chenghao could only smile bitterly.
The content of the movie satirizes the US administrative agencies and anti-war... This is indeed a bit too harsh.
I want you to be a jerk,
You're good, you just put C4 into the manure pit as soon as you come up!