Chapter 556 Explode, it's over!
Li Youzhi hissed when he looked at the large advertising screens in Times Square in New York sent by the fun people in the comment area.
Don't say it, you really don't say it...
Brother Zhi was a wise man, but this time he was really restricted by his thinking!
Renting a big screen in Times Square, New York, to show movies is technically no problem, and...it doesn't seem to cost much,
As the busiest area of Manhattan, Times Square is known as the "Crossroads of the World." In most people's minds, those who can appear here are big and famous companies.
For example, Microsoft, CITIC, Tencent, Amazon, Coca-Cola...
In addition to these international brands, Chinese companies have also placed advertisements in Times Square in recent years. In 1995, at the beginning of China's economic boom, advertisements for Chinese companies began to appear on billboards on Seventh Avenue.
It started with Sanjiu Pharmaceutical, and later Haier, Wuliangye, Giant, JD.com, Sina, Cheetah, Tuniu, Jumei Youpin... With the development of China's economy, the Nasdaq advertising screen in Times Square has become China's largest advertising screen. A show where the company competes for excellence.
Since the first batch of advertisements in Times Square were large companies that were well known and relatively trusted, most people felt that these advertising spaces were super expensive, super stylish, and
In fact, this is not the case at all...
Chinese people have always been deceived by the "appear in Times Square" marketing campaigns of major domestic brands about the advertising space in Times Square.
I won’t talk about other places, but just talk about the advertising screens in the center of Times Square, on Seventh Avenue and 48th Street. How much is the average price?
15 seconds only costs 998 yuan!
That's right, it really only costs 998...
Even with the poor global economic situation in recent years, the advertising companies that contract advertising spaces in these buildings have launched value-added services. In some advertising companies' quotes, all-day advertising is as low as RMB 6,680!
With only more than 6,000 yuan, you can make an advertising video "topped in Times Square" and "strongly listed on Nasdaq", enhancing its style,
The advertising screens in these places are actually similar to the "white monkeys" that domestic developers like to use.
What is a white monkey?
They are talking about those gringos who have no skills and only have a foreign face, and are hired by developers for three to five hundred yuan a day to create a scene for new real estate openings.
These gringos sometimes dressed up as famous musicians, sometimes as diplomatic envoys at the U.S. Embassy, or even as well-known construction engineers. To put it bluntly...it's just a show-off.
In recent years, when these veils have faded, many Chinese have discovered new ways to play with advertising screens in Times Square.
Movie announcements went to Times Square, fans called their idols to go to Times Square, and even two-dimensional jokes like Ma Baoguo and DORO were put on the big screen in Times Square by boring fun people, making people in Times Square The foreigners looked confused...
Now seeing the comments from Leziren netizens, Li Youzhi is really moved!
Although "Parasite" is a feature film, it lasts a full hour and a half. But if you go to the advertising company on the other side of Times Square to invest in a package, one screen is basically a package price of one thousand US dollars a day.
The only thing that worries Li Youzhi is whether "Parasite" meets the Oscar screening regulations in Times Square.
Obviously, Li Youzhi's concerns are also the concerns of most musicians.
Shaking hands, comment section.
Seeing the sudden whim of the previous shady netizen, many Lezi people have started asking questions;
"Damn brother, if you say that, I won't be sleepy anymore! Although anyone can take it out in Times Square now, but if I want to say that my movie is premiering in Times Square, it still sounds like It’s quite explosive! But are you sure the Oscar screen in Times Square can recognize it?”
"Minato, don't say it, you really don't say it. Let me show you the original text of the rules for Oscar film nominations; the film must be in 35mm or 70mm film or digital format, and be shown on a commercial screen in Los Angeles or New York... This Commercial screens...should also include screens like Times Square,"
"Hahaha! According to the meaning of the original article, the Oscar rule should mean that the film should be shown in commercial theaters, but if it is taken literally, there is nothing wrong with Times Square! Who said that advertising screens are not commercial screens? Even if I mean, hell, this is business!"
"Hahahaha, you guys are laughing so hard. Oscar means the kind of commercial screen that goes to theaters to make money at the box office. You guys just come to a commercial screen that pays for advertising. What if? According to what you said, it’s really a loan release!”
"Loan release 666! It sounds so domineering! Hahahaha, I strongly recommend that I rent an advertising screen in Times Square and premiere "Parasite" in Times Square!"
"Who are you looking down on above? Huh? My brother Zhi is now the president of a listed company, the boss of Heguang Culture, and worth more than a billion. I tell you! Why pay for an advertising screen? If foreigners see it, they will think we can't afford the advertising screen in Times Square! I'll give you a number... @I listened to the advice of brother Li Youzhi and suggested that he should do it on a larger scale, book all the screens in Times Square and show his "Parasite" for seven days! Since you want to hit the Oscars, you must make enough noise and don't be afraid to spend money! "
"Fuck, you are really a clever guy in front of me. Showing all the screens in Times Square for seven days... This is exciting just to think about it! But let's be honest, many advertising screens in Times Square are not 16:9, and they can't show movies, right? "
"What's the problem? If we can't show movies, we can show stills and posters for seven days, mainly to highlight the explosion and wealth! PS: Anyway, it's not my money to spend,"
"6666666666666! Fuck, this idea is awesome, I strongly second it!"
"Second +100861111111!"
Beep!
Received the amazing value, 4012900 points!
Beep!
Received a suggested task (suggested to rent an advertising screen in Times Square and premiere "Parasite" in Times Square!), the task difficulty is 3 stars, and you can get an E-level reward treasure chest after completing it!
Received a suggested task (suggested to book the entire screen in Times Square and show "Parasite" for seven days), the task difficulty is 5 stars, and you can get a D-level reward treasure chest after completing it!
Task duplication detected,
Duplicate items have been merged... Suggested task update;
Received a suggested task (book the entire commercial screen in Times Square, hold a premiere ceremony for "Parasite" and broadcast it for seven days), the task difficulty is 6 stars, and you can get a B+ level reward treasure chest after completing it!
"..."
Looking at the comments of the fun people who were excited about finally finding new fun after two months, and then seeing the list of suggested tasks refreshed in front of him, Li Youzhi smacked his lips.
You guys, a bunch of idiots who watch the fun and are not afraid of trouble, really have no pain in your back when you stand and talk,
The entire commercial screen in Times Square...
Even if the advertising package in Times Square is not expensive now, it is still a business screen worth dozens of yuan.
If we calculate it based on the package price of one thousand dollars a day, if we book it all for seven days, it will cost hundreds of thousands of dollars, asshole!
You dare not spend your own money, you are just being righteous, right?
After complaining in his heart, Li Youzhi put down his phone and looked up at Su Bona, Liu Meng and Wang Hui who were all worried in the activity room.
"I have a solution. You guys should contact Times Square right now. No matter what method you use, book all the commercial screens in Times Square for me."
"Ah?" "Ah?" "Ah?"
()
Hearing Li Youzhi's arrangement, Wang Hui, Liu Meng and Su Bona all raised their heads.
"Brother Zhi, what are you going to do?"
"Boss... are you crazy?"
Facing the three people's confused faces, Li Youzhi, who was not crazy but slightly crazy, snorted and laughed.
Although the netizens of Leziren are silly and irresponsible, and do not take Brother Zhi's gold coins as gold coins, this idea... is not wrong.
What is the situation now?
The Academy of Film and Art played tricks on Zhi Ge and occupied all the cinema screens. It was obvious that they didn't want Zhi Ge to participate in this year's Oscars.
Since they played tricks on Zhi Ge in terms of the rules, don't blame Zhi Ge for playing word games with them!
Don't you want to play with Zhi Ge? Then Zhi Ge will push the momentum to the maximum!
This year's Oscars, Zhi Ge really has to win!
"Don't ask me about the details. I don't have time to explain to you. Do as I say now and negotiate all the commercial screens in Times Square for me immediately. I'm calling Xu Haonian now and ask him to promote "Parasite" on TKTK!"
Waving his palms at several people, Li Youzhi narrowed his eyes.
"Those old rascals in the academy tried so hard to keep Parasite out. What does this mean? It means they are afraid! What does it mean that they are afraid? It means that once Parasite is released, there is a high chance that it will win this year's Oscar!
Since this is the case, let's let go this time and have a big fight with them! I want to see whether this Oscar is made of gold or silver!"
...
After Liu Meng, Wang Hui and Su Bona contacted, the commercial screen placement in Times Square soon received a response.
In fact, this matter is not difficult to operate. After all, although there are dozens of screens of various sizes in Times Square, there are only a few advertising companies that operate the content placement on these screens.
Faced with Li Youzhi, a big sponsor who offers a full placement package at the first shot, and a package is for seven days, several advertising companies quickly gave quotes.
Together, the seven advertising companies have a total of 47 advertising screens.
The total cost of the seven-day campaign is $570,000, which includes the breach of contract fee for the advertising company that temporarily withdrew from the previously signed campaign agreement.
In order to avoid any more accidents, Li Youzhi contacted the seven advertising companies in person and set the campaign date from December 15 to December 22.
After finishing all the advertising contracts, Li Youzhi turned around and told Xu Haonian that "Parasite" would be released on December 15th, and asked TKTK to cooperate with the publicity and promotion.
Xu Haonian was shocked to learn that Li Youzhi would hold the premiere in Times Square this time.
Xu Haonian is also a veteran in content marketing.
He has been in charge of Douyin content operations in China for several years, and has done large and small operations.
But this is the first time that Xu Haonian has seen such a movie premiere!
"No, Xiaozhi, let's just say, is this feasible? Will the Oscars recognize the nature of this commercial screen? Not to mention that the premiere is over, if people say that your advertising screen is not a screen, then you will suffer a huge loss!
After the premiere, even if your film has the first round of exposure, if it doesn't make it to the Oscars, then you can't sell the film license according to the first broadcast price, and can only go to theaters or streaming media at the rebroadcast price. The cost of your film is more than 10 million US dollars, so you will lose money if you do this."
On the phone, Li Youzhi laughed when he heard Xu Haonian's concerns.
"Brother Xu, don't worry! On December 15th, you promote TKTK's premiere of "Parasite" in Times Square. I guarantee that this will work!"
"I understand what you mean. You want to completely give up the income from the theater chain. Otherwise, why don't we start the promotion a few days earlier? I'm afraid... you'll end up with nothing if you don't catch both ends. How about this? We at TKTK will promote this premiere event for you from the 12th. Before the premiere, you can maximize the momentum and popularity.
After the premiere in Times Square for seven days, you can directly bring "Parasite" to our TKTK for free. For the copyright, I will give you 8 million US dollars, and you can sell some DVD authorizations or something, so that you can still break even."
Feeling Xu Haonian's kindness, Li Youzhi was happy.
"No, no, no, no, Brother Xu, don't do it. The 15th is the 15th! Don't do it too early."
It's too early, leaving too much time for the college to react.
This time, we are going to catch them off guard! What we want is for Parasite to quickly boost its reputation and popularity in the shortest possible time, without giving them any time to react.
Catch them off guard!
…
In the blink of an eye, it was already mid-December.
Academy of Motion Picture Arts and Sciences, Office of the Oscar Preparatory Committee.
As the deadline for Oscar nomination screening approaches, Greens feels more and more relaxed.
The reason for such a good state is that, on the one hand, as the end of the year approaches, all preparations for the Oscars have been completed, and the main framework work has been completed.
On the other hand, it also feels that everything has settled. The many uncontrollable risks hanging over this year's Oscars have gradually become impossible, which makes Greens, the alternate chairman who took over in the midst of turmoil, feel that his future is bright.
At around 3 pm, after completing the last procedural approval of the day and preliminarily determining the list of the main attendees of the non-crew/actor part of this Oscar Awards Ceremony, Greens stretched his back.
Seeing that the date had reached the 15th, he patted his forehead and turned to look at the secretary who was sorting out the documents.
"Oh, by the way, Rig. Is there any movement in the Parasite crew and Li Youzhi these days?"
Hearing Greens' sudden question, the secretary who was sorting out the documents stopped what he was doing.
"I'm sorry, Mr. Greens, I've been too busy recently and haven't really paid attention to this crew. But didn't you arrange the screenings for commercial theaters in Los Angeles and New York?
I think even if this crew has great ability, it is unlikely to get a share of the screenings and premiere their movie. In fact, I haven't heard any news about this crew these days. I'm afraid... this poor crew has probably returned to their hometown in China.
You know, for this kind of cross-regional filming crew, the cost in Hollywood is very high. Their crew has dozens of people. If they can't hold a premiere ceremony, they probably won't waste money here.
Well... But Mr. Greens, if you really care about this crew, maybe I can ask the hotel in Hollywood, maybe there will be some news there."
See busy When the secretary who was about to get kicked in the back of his head mentioned the helpless look on the face of the "Parasite" crew, Greens laughed and waved his hand.
"That's not necessary. I don't have to pay attention to those damn Chinese guys. It's just that most of the work on the Oscars has been completed. The next step is to complete the procedures step by step and worry about any mistakes. There is less than half a month left before the nomination selection is over. Since there is no movement in Li Youzhi's crew, it is estimated that there will be no waves.
Okay, Rig, my loyal and hard-working assistant, it's getting late today. Hurry up and pack up and leave this damn office. I heard that you are pursuing the new assistant teacher in the college recently. Um, the girl named Christina, right? She looks like a stunner. Don't forget to bring a rose tonight, if girls nowadays still fall for this..."
"Haha, Mr. Greens, times have changed. Today's girls don't care about this... They are more pragmatic than romantic. Maybe I should take her to the luxury store on Fifth Avenue tonight to have a look... This way, the chances of getting the beauty back are higher.”
Ding ding ding,
While Reg was listening to Greens teaching him how to please girls in a relaxed and comfortable manner, his phone on the table suddenly flashed several times.
While laughing and joking with Greens, Rigg picked up the phone.
He originally thought it was a message from the girl he had newly hooked up with asking him to have dinner together that night. However, when he opened the lock screen, he discovered that the prompt that had just been sent was from a push from the TKTK platform.
Like many young people, Ruige is also an experienced TKTK user. Christmas is coming soon, and TKTK has been posting a lot of splash screen ads recently. Regal thought it was another Christmas ad for some product or brand.
However, just when he was about to swipe across it, his fingers... were frozen on the screen!
"Well, if you ask me to say Rigg, the times are indeed different now. In my time, there was no reality like it is now. Girls would still be happy for a rose or a box of heart-shaped chocolates. Or even just A simple whistle, I still remember the red-haired girl I met on the street in the winter when I first entered the college...Rig, Rig? "
After packing his briefcase and still chattering about his romantic history, Greens suddenly noticed that there was no movement behind him.
With a touch of dissatisfaction, he turned his head and saw...
My secretary's eyes were bulging out, she was staring at the screen of her phone, her mouth wide open!
"Rig, what's going on? Hey! Young man, what's wrong with you?"
Seeing that his secretary was in a bad state, Greens walked up to him and pushed him gently with his hand.
With this push, the secretary finally came to his senses.
"Mr. Greens, sir... there is something going on with the "Parasite" crew,"
Um?
Seeing the ghostly expression on his secretary's face, Greens frowned as he vaguely felt that something was not going well.
Before he could ask, the secretary handed him the phone screen.
On the screen was a huge movie promotional poster that filled the screen;
The eyes of the characters on the theme poster are all mosaic-marked. The Kiyu family, who are obviously from the poor class, are in an obviously disadvantaged position in the poster. Each of their eyes is marked with black mosaics.
The Lawrence family in the movie are standing in front of the bright, spacious and sunny villa. Their eyes are also mosaic, but the color of the mosaic is white.
The highly contrasting and impactful poster contains no excessive information, only the title of "Parasite" and a promotional slogan.
"No one is black and white, but the smell is always..."
[The year-end highlight is the first film to describe the living conditions of LGBTQ+ families from ethnic minorities, "Parasite". December 25, 1 Times Square, New York, world premiere! 】
In the office.
Looking at the "Parasite" premiere promotional poster that appeared in front of him without any warning like a UFO falling from the sky on the screen of Rieger's mobile phone, Greens' mouth... couldn't close.
"WTF?!"
It wasn't until more than ten seconds later that a scream came from the office.
"This retarded guy, what does he think he is doing?! The premiere needs to be held in a cinema, what does he think a commercial screen is?! This bastard, this lunatic!"
…
Beep!
Received from Greens, with added [fear] and [panic] stunning value, 88 points, 88 points, 88 points!
Beep!
Received amazing points, 412020 points!
new work time.
Standing in the middle of the busiest intersection of Seventh Avenue and 48th Street, among the bustling crowds, I heard a stunning value-for-money reminder coming from my ears. I was wearing a black and white suit, no tie, and the buttons on the collar of my shirt. After letting go, Li Youzhi, who looked relaxed yet decent, smiled faintly.
In front of him, there were already many pedestrians and tourists, whose attention was attracted by the sudden appearance of the stage at the intersection of Seventh Avenue.
In fact, it’s not just pedestrians lining the streets. It was like a flash mob, and the roadshow scene suddenly sprung up like mushrooms after a rain. It also attracted the attention of quite a few people in the office buildings near Seventh Avenue and 48th Street.
It's 6:45 pm, rush hour in New York.
Many people looked at Li Youzhi on the stage in the center of the road and whispered.
"What is this for? Some company's road show?"
"It doesn't seem like it. It looks like a road show for some movie? Look at these advertising screens. They are all posters for the movie, "Parasite"... Have you heard of this movie?"
"Oh! Oh my god, it's "Parasite"! I saw a short video of this film crew on TKTK a few days ago! It's the one who was targeted by the Oscars for filming LGBTQ themes and was almost deported. crew!"
"So, the person standing on the stage is the creator of this film? Or the host or something? Oh, I mean, he is so sexy, my middle finger can't help but get hard!"
"Brother Zhi, you are ready, you can start now. 10, 9, 8..."
Amidst the discussion, Li Youzhi heard the countdown of Liu Meng, who was in charge of the premiere ceremony, in his earphones.
Hearing Liu Meng's confirmation, Li Youzhi nodded slightly and slowly raised his arms while standing on the stage.
As his arms were raised to the level of his shoulders... boom!
All the commercial screens on Seventh Avenue and 48th Street flashed at the same time, and a tough, aggressive oriental face appeared in front of everyone!
"Hello, everyone, I am Li Youzhi. I am a director from China. Today I want to solemnly introduce my latest work to everyone. Its name is "Parasite."
The scene change, like a large-scale magic scene, directly surprised the screams and surprises of the entire street.
Looking at Li Youzhi appearing on every screen on Seventh Avenue and 48th Street, passers-by near the stage instantly cheered!
"This is so cool, man!"
"Oh my god! It's like David Copperfield's opening! I'm curious about this movie now!"
"I like this premiere! It's so COOL! Handsome guy, what's your movie about?"
On the stage, hearing the screams and shouts of passers-by, Li Youzhi on every screen on the street showed a smile that was enough to fascinate people.
"Bath in the sunshine of the courtyard will lead to human evolution, but breathing the air of the dark room will only make you walk like a ghost."
"If you hold the stone of poverty, you will never be able to let it go for the rest of your life, and if you are infected with cheap smells, you will never be able to get rid of them."
"Bedbugs curled up underground are sterilized with chemicals; hosts at high places are disinfected with money."
"The rich suck the blood of the poor to rise, and the poor live in the houses of the rich."
"People and ghosts live in the same room and share food, and insects and animals parasitize and develop grievances."
"This is a story about the struggle of an Asian LGBTQ+ family to survive. At the same time, it is also a story about class, wealth, and good and evil."
Li Youzhi smiled and opened his arms, introducing the story of "Parasite" to everyone present like preaching;
"And tonight, this film will be shown for free on commercial screens at Seventh Avenue and 48th Street. I hope you like it!"
Boom!
As Li Youzhi on each big screen unveiled the prologue of "Parasite", the crowd standing in front of New York's Times Square exploded!