Chapter 647: An ant trying to shake a tree, who dares to stand on his horse?

Chapter 647: An ant trying to shake a tree, who dares to stand on his horse?

"It is reported that since its release on April 12, the cumulative box office of "Fast and Furious 7" has reached 1.5 billion, becoming the second phenomenal film at the beginning of the year, breaking all box office records of imported films."

The industry is filled with grief.

Teacher Fan's "All Things Grow" only grossed 66.24 million in its first three days.

This is not the worst.

The imported film "Aristocrat" starring Captain Johnny Depp was also a hit.

China's small and medium-budget movies did not dare to compete in the popular period, so they rushed to the May Day slot in mid-April. As a result, they were easily crushed without any suspense.

For example, the movie "I Am the Queen" directed by Yi Nengjing and starring Song Hye Kyo, Dou Xiao, and Chen Qiaoen is definitely not bad in terms of cast and cast. However, it only grossed 2.63 million on the first day after its release. When faced with the rampant vegetarian chickens, the movie "I Am the Queen" was definitely not bad in terms of cast and cast. The weekly box office is less than 10 million, and the film schedule has dropped directly to below 5%, which is terrible!

On the other hand, another good sister of Zhou Yutang is Da Meiyuan. The movie "Let's Get Married" created by the original cast of the drama version has the support of many emotional fans. The box office in the first week was 98.75 million, but she is not the enemy of vegetarian chickens. .

"It's too exaggerated. I can't stop him at all. I'm being killed crazily and indiscriminately."

"This box office growth is even greater than this year's Lao Mouzi's "Zhou Chu Destroys Three Evils". Our Chinese film market is going to be doomed!"

"Hurry up and ask the Governor of Jiangdong to come and save you."

"Zhou Yutang: I'm in Hengdian and the crew is filming. Don't cue."

"Didn't Zhou Gou hug Li Yao and Reba while watching a movie two days ago? He really deserves to die."

"Oh my god, China has made 1.5 billion in 9 days, and the global revenue has exceeded 1.15 billion US dollars. What kind of box office monster is this? Even China movies released on May 1st are in danger!"

Everyone, both inside and outside the circle, watched helplessly as the vegetarian chickens were slaughtered in all directions, and discussions were aroused in major online forums.

Zhou Yutang arranged to steal homes in North America, and during a break in filming, he held a video conference with the top management of Soochow Pictures.

In this year’s May Day schedule, Jiangdong has the main project "Manslaughter" and the youth-themed movie "The Left Ear" produced by Enlight.

The current situation is serious. At least judging from the video, the executives of several departments of Soochow Pictures all have serious expressions.

Chen Xi reported detailed box office data analysis of "Fast and Furious 7".

There are also several opponents from the May 1st stall.

The epic crime masterpiece "Equator" is promoted by Hong Kong capital.

LeTV Pictures has assembled a star-studded movie version of "Why is the Shengxiao Silent", the copyright of which was bought from Jiangdong at a high price.

The overall pattern is roughly the same.

"Let's talk to Guang Guang and put "Left Ear" on the 30th and "Manslaughter" on the 24th. Forget it, I'll talk to Lao Wang personally."

Zhou Yutang tapped his fingers on the table: "What do you think?"

The executives of Soochow Pictures were in an uproar.

An executive from the publicity department was the first to speak: "Mr. Zhou, the performance of Vegetarian Chicken is too strong now. If "Manslaughter" is moved up at this time, the effect may not be ideal, and it may even affect the box office of "Manslaughter" potential."

"I think it's okay, I can give it a try."

"On the 24th schedule, there is also "Crazy Aliens" produced by 20th Century Fox. Mr. Zhou should think twice!"

"..."

Zhou Yutang's expression was calm.

Some people are in favor, but generally speaking, there are still many objections.

After all, vegetarian chickens are killing the whole world, and they are coming fiercely, sweeping the Chinese film market with overwhelming momentum.

Everyone can run away, but Zhou Yutang let "Manslaughter" hit him and faced its edge, which was a bit ironic.

The Governor is usually very arbitrary, but even though the executives of Soochow Pictures did not agree with the proposal, they still said that they should be as tactful as possible.

It shows very well what is called the art of language.

"Chen Xi, what do you think?"

Zhou Yutang's expression remained unchanged and he asked calmly.

"Boss, I think you can give it a try."

Chen Xi said unhurriedly: "According to the current trend of market public opinion, Jiangdong is the leader in film and television. It is also in line with people's hearts to stand up and attack "Fast Furious 7". It can do a wave of integrated marketing of content and emotions."

"The key point is that even if we don't mention it now, if we put it on the May Day schedule, there will be "Avengers 2" behind it, which is still a hard nut to crack."

After a pause, Chen Xi continued: "It has been almost ten days since the release of "Vegetarian Chicken". There is no need for us to be so pessimistic. "Manslaughter" was written by Mr. Zhou. The quality of this movie is definitely not bad, and marketing has been started since the filming started. For work, I think it’s absolutely possible to upgrade the publicity resources to another level.”

Zhou Yutang nodded with satisfaction.

Chen Xi is now a well-known gold medal producer in the industry, and he has really trained himself. Regardless of his ability and structure, he is the best choice.

"What does the literary director think?"

"I have no problem with that."

Wen Muye looked calm on the surface, but in fact there was a high-spirited fighting spirit in his eyes, as if fire was burning.

A literary and artistic worker must have full confidence in his own works.

Others are afraid of "Fast and Furious 7", fearing it like a tiger or a wolf, but he feels excited.

"Who has any objections?"

Looking around, Zhou Yutang said calmly: "I don't have any objections, it's settled, we will upgrade the promotional resources of "Manslaughter" to S level!

The publicity department communicates with each actor's management team in advance and reserves at least two weeks of road show promotion time. I will personally negotiate with the theaters and the studio."

Wanda is also one of the producers, so Ye Ning has no objection.

As long as the box office and reputation of "The Accidental Murderer" are within expectations, Wanda Cinema Line will definitely have a tilt in the filming schedule.

This is also a very important point in the strategic agreement between Jiangdong and Wanda for in-depth cooperation.

Wang of Guangguang breathed a sigh of relief.

At that time, "The Left Ear" was scheduled for the 24th, a bit of a pretext for "Avengers 2" after the May Day holiday, and they wanted to take the lead in the May Day holiday.

I really didn't expect that after avoiding the wolf behind, I met the tiger coming down the mountain in front by accident.

It is unwise to let such a youth film go head-to-head with the powerful Su Ji, so it is better to let Zhou Yutang go with the flow.

Lao Wang also wants to see if the leading domestic entertainment company can withstand the pressure this time.

There is no impenetrable wall in the circle.

The news of the rescheduling of "The Accidental Murderer" soon reached the ears of those who are interested in the industry.

"An ant trying to shake a tree is ridiculous and overestimating itself."

Zhang Zhao, who has been in the film and television industry for decades and has helped Guangguang grow, now serves as the CEO of LeTV Pictures and gave a professional judgment:

"Zhou Yutang was a little impulsive this time. The quality of "The Accidental Murderer" may be good, but compared with "The Untold Story", it is not a movie of the same size and is likely to be broken."

"But this is a good thing for "The Silent Son of God". With increased publicity, this year's May Day schedule will have great potential!"

"Okay, Mr. Zhang!"

The producers of "Equator" are mainly several film and television companies in the Hong Kong circle, and they are celebrating at this time.

"The Untold Story has broken countless records. How can "The Accidental Murderer" stop it?"

"Wen Muye? He is not yet mature enough. Let Zhou Yutang come in person, that's better!"

"When two tigers fight, one will be injured. "The Accidental Murderer" has a chance!"

The latest 1 minute and 30 second final trailer of "The Accidental Murderer" has a lot of highlights.

The fast editing brings out the key plot points of the whole movie.

Zhang Songwen's originally warm and peaceful family life was broken because her eldest daughter accidentally killed Li Jian, the son of the police chief Gong Huang.

This plain-looking middle-aged man was so worried that he told a big lie to cover up the manslaughter.

"Don't try to make up something that didn't happen."

"Where is my son!"

Compared with the calm Zhang Songwen, Gong Li is worthy of the title of Gong Huang. She has a full aura, which is fully reflected when confronting Tan Zhuo and his daughters. The terrifying pressure is like a sudden storm, which is simply suffocating.

"Tell me, what did you see that night!?"

The last picture is fixed on the shadow brought by Gong Huang's condescending look, gradually covering the terrified Zhang Songwen's little daughter.

"On April 24, one person planned and hid everything, it was flawless, a perfect crime!"

The style of the whole movie came out instantly, Zhou Yutang was very satisfied with the effect, and took time out of the busy filming of the crew to call Zhou Shufang:

"Sister Fang, what's the situation with Zhou Ye?"

"This year, he is in the second year of high school, and he intends to prepare for the Beijing Film Academy."

"Pay attention to it later."

"Understood."

This is a trivial matter, Zhou Yutang just mentioned it casually on the phone.

Needless to say, Zhou Shufang can naturally understand the boss's idea.

It's time to paint the cake and take the person down first.

Zhou Ye studied in the IELTS class of the International Department in high school. According to the development route set by her parents, she might have studied abroad.

It was just that Jiang Dong's movie changed Zhou Ye's fate. After a long time of soft and hard persuasion with her parents, she finally transferred to the media class and prepared for next year's art exam.

After returning to school after the filming, Zhou Ye's life was no different from that of ordinary high school students in the media class.

Go to class, go home, eat, and sleep.

There were more classmates’ instructions and looks that seemed to be distant.

She gradually got used to it.

She always liked to look at the WeChat work group called “The Manslaughter Group” that was gradually becoming deserted.

Directors Wen Muye, Zhang Songwen, Gong Li, Li Jian, Tan Zhuo, etc. were all in the group, even Zhou Yutang was there!

When the filming started, Zhou Yutang came out to send out red envelopes. Zhou Ye was the lucky one.

It was also quite lively when the crew was filming. From time to time, you could see the stars chatting, and even the Grand Commander would occasionally come out to bubble up.

But after the filming was finished, everyone had their own things to do, and gradually no one talked.

This group seemed to be Zhou Ye’s only connection with the entertainment industry. It was cut off just like that, and the girl felt a little disappointed.

However, she added the WeChat of all the teachers in the group, including Zhou Yutang, and they all accepted her friend application.

In addition to studying, Zhou Ye’s greatest pleasure was to secretly open the Moments of these stars and read them from beginning to end, and she never got tired of it.

Especially Zhou Yutang's circle of friends, almost every post can be memorized.

The second to last post is a photo of the day when "Celebrating Yu Nian 3" started filming, and the latest first post is the content related to the latest season of Running Man.

"Xiao Ye, there are shots of you in the trailer."

"I will treat everyone to the movie when the time comes."

Zhou Ye said generously to several girlfriends around him.

"Xiao Ye is generous!"

"Hey, Xiao Ye, give me another autograph."

"Another autograph?"

Zhou Ye was speechless when he thought about it.

She also has her own circle of friends. Since she played Jiang Dong's play, she signed hundreds of autographs for her sisters when she came back.

She said it was an advance investment, and when she became popular in the future, she would sell it for money.

"The Accidental Manslaughter", which has been counting the days, is finally about to be released.

The WeChat group that has been quiet all the time has finally become lively.

Zhou Yutang first sent a message in the group: " @Everyone, the movie will be released soon, and I'll trouble you all to go on the roadshow when the time comes."

This matter has been discussed with their respective teams long ago, and he, as the big boss, is mainly to stabilize the morale of the troops.

Then he sent another red envelope.

Zhou Ye is the lucky one again.

"Boss is generous!"

"Got it!"

Wen Muye, Gong Li, Zhang Songwen, Li Jian and others quickly replied to the message.

Zhou Ye sent an emoticon package of thanking the boss to blend in, and somehow sent a private message to Zhou Yutang.

Zhou Yeye: "Then should I go too?"

Zhou Yutang quickly replied: "You are responsible for studying hard, and do your best for the art exam next year."

This year is still a sophomore, and going on the roadshow is not very meaningful, but it will delay learning.

"I will work hard!"

After replying, Zhou Ye received a super cute emoticon package, and he was inexplicably happy.

The idol actually knew that he would take the art exam next year.

"Jiang Dong's new film has been moved up. Is this a plan to snipe Su Ji?"

"Now we have something good to watch. The trailer seems to be of good quality."

"Let me just say that Zhou Yutang has never failed in his scripts."

"So what if he hasn't failed? He didn't star in "The Manslaughter" himself. I'm putting it this way. Whoever dares to snipe Su Ji will die!"

The trailer for "The Manslaughter" was released and quickly occupied the entertainment headlines of major portals.

Hot posts on forums and forums, and hot searches on Weibo are all about discussions about "The Manslaughter".

Some people are looking forward to it, some are watching the show, and there are also Su Ji fans who jump in their faces and mock.

But no matter what, when you see the familiar name at the beginning of the trailer, it gives you a strong sense of security.

Executive Producer: Zhou Yutang.

Executive Producer: Zhou Yutang.

Screenwriter: Zhou Yutang.

Universal has spent a lot of effort on marketing and promotion in China. The phrase "We don't have friends, we are family" is now the copywriting of many people's circle of friends.

There are even marketing campaigns like "Paul Walker's brother cried after listening to Lin Junjie's singing and playing."

Since Zhou Yutang has upgraded the publicity resources of "The Accidental Murderer" to S-level, it means that the entire Jiangdong system's resources will be poured into it.

In the final stage before the movie is released, it will be fully promoted.

Maoyan's special tickets continue to be released, and Toutiao's "big data algorithm" also shows its power at this time.

As long as you mention Jiangdong's new drama in a chat with friends, you will soon find related content push on Toutiao's app.

I read Tomato Novel for half an hour, and suddenly a preview of "The Accidental Murderer" popped up.

Blueberry TV, Shanghai Tomato TV, Jiangsu TV, Mango TV and other TV stations that closely cooperate with Jiangdong have also begun to make efforts.

When purchasing TV series from Jiangdong Entertainment, there are detailed terms and conditions for cooperating in the promotion of film and television in the contract.

It also includes Weibo, Bilibili, Mingjie and its subsidiaries

Even Tencent, which is increasingly cooperating with Jiangdong, is pushing related content of "The Accidental Murderer" to users.

"Fast and Furious 7" was released for 11 days, and the box office has soared to 1.735 billion. It is a foregone conclusion that it will break the highest box office record of imported blockbusters in the Chinese film industry left by "Transformers 4".

Wen Muye led the team to run one cinema after another.

He has been with Zhou Yutang for so many years and knows the rhythm of the entire road show.

Do your best to fully roll out the first-tier ticket warehouse cities across the country, and leave the rest to fate.

In the early morning, just after taking a shower and not falling asleep in the hotel, I received detailed box office data reported by the company's data department.

Wen Muye let out a long breath, and a slight smile gradually appeared at the corner of his mouth.

"Real-time box office data update, "The Accidental Detective" had a 30.7% screening on the first day, 2.358 million viewers, and a closing box office of 94.6 million, ranking first in the same period!"

Lines of data also appeared in front of Zhang Zhao, the president of LeTV Pictures.

He stared with his eyes wide open in astonishment, his body suddenly straightened, and he jumped up from the bed, thinking that he had seen it wrong.

He turned on the bedside lamp, put on his glasses and watched it repeatedly several times, muttering: "How is this possible!?"

It seems that because of the release of "The Accidental Detective", Su Ji gave up the throne of the Japanese box office, and only closed at 45.08 million that day.

The capital bosses of Hong Kong film and television companies also got the first-hand box office report.

They were all confused.

This is not right!

Wen Muye has been the assistant director of Zhou Yutang since his debut.

He has only directed one movie, and this time he actually resisted the impact of Su Ji, a box office monster.

Although Su Ji had been released in China for more than 10 days at this time, it was killed everywhere, and all the domestic films released during this period were beaten without temper.

At this time, Wen Muye stood up, like an indestructible thick shield barrier, blocking the rampant impact of Hollywood imported blockbusters.

Now, the pressure is on "Equator" which aims to dominate the May Day period.

"It's the weekend soon, and "The Accidental Murderer" is going to gain momentum. The marketing of "Equator" can be even stronger."

When the first-day box office of "The Accidental Murderer" was released, the entire entertainment industry was discussing it.

"With Zhou Yutang's script, production, and supervision, this movie is so stable, and director Wen Muye's filming is really good!"

"Let me share some knowledge with you. Wen Muye, one of the three Jiangdong generals, is the deputy director of the Grand Commander. His first film "Saving Mr. Wu" was released in 2012 and finally grossed 278 million yuan. It was better than several imported blockbusters during the same period. He only lost to Nolan's "Batman 3" and "The Amazing Spider-Man", and beat "Prometheus" and "The Expendables 2"!"

"Hot knowledge, the cost of "Saving Mr. Wu" was 30 million yuan at that time."

"Wow, Director Wen is awesome! The Grand Commander is awesome!"

"If you don't understand, just ask, who are the three Jiangdong generals?"

"Wen Muye, Lu Yang, and one seems to be Guo Fan."

"Who dares to draw his sword and mount his horse? Only General Wen!"

The next day, Saturday, the box office of "The Accidental Detective" closed at 105 million yuan, once again suppressing the 65.48 million of Su Ji.

The third day, Sunday, omni-channel marketing and movie reputation continued to ferment. The box office of "The Accidental Detective" closed at 113 million yuan on the same day, continuing to sit firmly on the throne of the daily box office champion.

Such an opening result is worthy of Zhou Yutang's investment in publicity resources at all costs, and it also fired the first shot of the May Day period, withstanding the impact of Su Ji.

By the way, it also defeated another blockbuster "Crazy Alien" starring Sheldon.

The latter closed at 8.38 million on the first day and 50.31 million in the first weekend, which can only be said to be quite lame.

Looking at the current situation, Su Ji has already swept the world, and there is no suspense about breaking the 2 billion record in China.

It's just that it was sniped by strong movies, and the box office potential is bound to decline. This is determined by the overall capacity of the Chinese film market.

There are so many screens and the cake is so big, and a large part of the screening has been diverted to "The Accidental Detective".

"Who dares to draw his sword and mount his horse? Only General Wen."

Zhou Yutang also found it interesting when he saw this argument on the Internet.

Jokes aside.

What netizens said is not without reason.

Wen Muye, the most experienced of the three generals of Jiangdong.

This time it is not just a blockbuster.

This time it’s a one-step success.

…………………………

ps: Xiaopang is awesome! !!! !!! !!!

Draw your sword and mount your horse, General Fan!