Chapter 3037 Let the value return
Richard Mille: "!@#￥%..."
Although he didn't want to admit it, what Richard Miller had to admit was that what Beyoncé said did make sense.
If he were the consumer instead, he wouldn't buy the program right away.
Because no one can tell whether the price will be lower in the future.
At this moment, Richard Miller fell silent.
He really couldn't think of any good way to solve this matter.
"Then what should we do now? We can't raise the price back, right?" Richard Miller said after a long silence.
It is easy to lower the price, but it is too difficult to increase it.
If one is not careful, all the market they have finally seized will be vomited out.
Because, the United States does not only have the BBC as a media company, but Hegedine and William are watching from the sidelines.
If they were allowed to take the opportunity, they would pounce on it without hesitation and devour the BBC to the brim!
Go back up?
Beyoncé nearly burst out laughing when she heard this.
"Mr. Richard Miller, of course we can't raise the price. It's easy to cut the price, but it's hard to raise the price!"
"If it goes up now, I'm sure that at least 3% of our users will fall into the arms of Hegdin and William." Beyoncé said seriously.
3%!
These are all her conservative estimates. If she exaggerates a bit, she thinks 5% is possible!
After all, the price advantage is always the first.
Even though the BBC TV programs are indeed unique in terms of quality, they are not so unique that people can't stop.
3%?
Hearing Beyoncé's words, Richard Miller's body trembled again.
It was a number he couldn't accept.
"Then what should we do now?" After a moment of silence, Richard Miller spoke again.
"From the current point of view, the main problem that plagues us is the lack of value caused by too fast price cuts."
"Our top priority now is to return the value as soon as possible!"
"Let everyone see the value of our BBC TV station, and then willingly buy it from their pockets." Beyoncé said.
Blind discounts have greatly reduced the value of the BBC's brand image.
If you want to reverse the decline, you have to find ways to get the value back!
"Return of value?" Richard Miller was taken aback for a moment, and then his eyes widened the next moment!
Yes!
Their first task now is to restore the value of the BBC!
"Huh!" Richard Miller let out a long breath, and a gleam flashed in his eyes: "So, aren't we going to release a documentary in the second half of the year?"
"Advance the release time, without delay, it will be released in two days!"
"Understood!" The corners of Beyoncé's mouth rose slightly, and a faint smile flashed across her face.
……
On the other hand, Hegeding also encountered the same predicament.
The number of users, which had been growing rapidly, suddenly stagnated.
Hegdin's eyes narrowed all of a sudden.
However, compared to Richard Miller's panic, Hegdin seemed much more calm.
He analyzed the situation in front of him in a very short time.
It is because the price reduction is too rapid, resulting in a lack of real value.
If you want to restore the decline, you must return the brand value as much as possible!