Chapter 9 New Employees and Game Promotion
A week later, Jiangning Tianba Technology Co., Ltd. was officially established.
At the same time, the platform also conducted a unified settlement based on the sales of [Hanchuang Kudu Simulator] last month, and a huge sum of 540,000 after tax was transferred to Chen Ba's bank card.
The receipt of the game sales share has greatly eased Chen Ba's financial pressure and also given him more confidence when recruiting people.
After all, I don’t have any money in my pocket, so I will inevitably feel a little guilty when negotiating salary with others.
Not anymore.
After getting rich, in addition to continuing to recruit employees, Chen Ba also purchased a variety of computer equipment based on his needs, including monitors, keyboards, mice, printers, tables, chairs, benches and other common office supplies.
The house that I had been promising before has been rented, and a "Tianba Game" sign was hung at the door.
However, in the current Tianba game, apart from Chen Ba himself, there are only Yang Dong, a fellow school senior who Wang Kun had recommended to him, and Zhang Xiaojuan, a newly recruited artist.
Classic combination: the three of us!
Yang Dong is from Zhonghai next door. He wears glasses and is slightly slim. He is two years older than Chen Ba. As Wang Kun introduced, he is also a graduate of Jiangning University, only one year older than Chen Ba.
Zhang Xiaojuan is a native of Jiangning. Her chubby round face is always filled with a smile, and her art skills and art design are average.
To be honest, Zhang Xiaojuan can be recognized by Chen Ba, but her ability is secondary. The main reason is that this girl is really cheerful and loves to laugh, and her smile can easily infect the team atmosphere.
For a grassroots team, it is not a bad thing to have such a smiling girl in the team to liven up the atmosphere.
Besides, Chen Ba only offers this salary. No matter how average his abilities are, he still meets his needs. There is really no need to be picky.
Yang Dong was the first employee to join, followed by Zhang Xiaojuan. Considering that the team needed to give everyone a little confidence when starting up, Chen Ba also revealed the existence of [Hanchuang Hard Study Simulator] to them.
"Cow!"
Yang Dong's eyes lit up and he said: "I also bought this game. I didn't expect that you, my junior, made it alone."
Before coming here, he actually wasn't very optimistic about Tianba Games. He just wanted to earn a few months' salary and then find another job.
This is normal.
After all, countless start-up studios like this have closed down in the industry. If he didn't urgently need a job, he wouldn't accept the invitation.
However, this idea disappeared immediately after he learned about the existence of [Han Chuang Kudu Simulator].
He has played this game, and he is an industry insider himself, so he knows how great it is.
It can be said that Chen Ba, who made this game single-handedly, his technical strength alone was enough to attract him to stay.
Zhang Xiaojuan has never played it, so she doesn’t know what Yang Dong is lamenting.
However, after she learned that the newly established Tianba Games actually had a finished game, she immediately decided to try it out.
“Play whenever you want!”
"Anyway, no one is here these two days, so we can't work normally. If you want to play games, you don't have to wait until get off work. You can play now."
Chen Ba generously said that he would give Zhang Xiaojuan an activation code so that she could download the game for free, which was regarded as an employee benefit.
Although this benefit is a bit shabby, or even almost non-existent, the free one is the best. When Zhang Xiaojuan heard that she didn’t have to spend money to buy it, she immediately clapped her hands and applauded.
"broken!"
Yang Dong put on a mask of pain and said, "If I had known better, I wouldn't have bought it in a hurry. Now I will lose eighteen yuan in blood."
"It's only 18 yuan! Can I give you a refund?"
Chen Ba rolled his eyes.
It’s only 18 yuan, and you even said something like blood loss. Ask yourself with conscience, is this 18 yuan really a loss?
Play games before joining the company. This is the first thing Tianba Game Studio does after its establishment.
At the very least, you must first understand the current situation of the studio and the only game in the studio before you can work smoothly.
However, except for Zhang Xiaojuan who has never played Hanchuang Kushu Simulator, so she had a lot of fun playing it, Yang Dong and Chen Ba have both passed the level several times and have lost interest.
So they have other things to do.
Chen Ba was responsible for contacting a fresh college student who had just called to inquire about the studio, and invited him to come to the studio for an on-site visit.
Yang Dong is responsible for contacting a number of big anchors on live broadcast platforms and big UP hosts on video websites, and in the name of business cooperation, he gives them money to live broadcast or make a video about [Hanchuang Hard Study Simulator].
That’s right!
In the past, Chen Ba didn't do promotion because he didn't have money in his pocket, so he didn't dare to contact those big anchors and big UP masters.
It's different now.
With the first sales share settled by the platform, and more income in the future, Chen Ba also decided to go to a big anchor and a big UP master to promote it.
It must be money...
For those big anchors and big UP owners, almost every home page has the words "Please contact XXX for business cooperation." Almost all the unexpected elements that appear in their live broadcasts or videos are advertisements.
What?
My favorite anchor started playing a certain two-character open world game today, and you are so excited about it?
Ha ha! Don't be happy too early.
Maybe they just accepted the business order for this game, but the Mi family is known to be generous with money. A major anchor can make tens of thousands of dollars for an hour of broadcasting. How easy it is to make money!
certainly……
The price of this kind of promotion is generally determined based on the district.
For example, if the users of Game A happen to have a high degree of overlap with the users of Game B. They are all players who like the same type of players and have the best traffic drainage effect, then Game A will spend a lot of money to hire the anchors of Game B to promote it.
to the opposite.
If game C has little to do with AB, and one is an FPS game and the other is a Xiaoxiaole game, then the FPS game will not spend a lot of money to promote Xiaoxiaole anchors.
In the final analysis, profit comes first!
Game manufacturers are not pure sand dollars. They only know how to throw money randomly. The specific results must be determined by driving traffic. You can't just attract all the traffic to your own company.
[Hanchuang Kudu Simulator] is a stand-alone simulation game in terms of type.
So Yang Dong's goal was to focus on the anchor of a certain seafood and dental live broadcast platform, the stand-alone section.
"Most of the fans of these anchors like to play stand-alone games, and most of them are users of the steam platform."
Yang Dong analyzed: "At the same time, these anchors also have dedicated recording and broadcasting slicing UP hosts on other video websites, so the marketing effect can also be optimal."
"Can!"
Chen Ba, who had just finished the phone call, nodded and approved of Yang Dong's plan.
"But let's talk more about the price. Their quotation is too expensive..."
Chen Ba feels sad.
The studio itself didn’t have much money, and the prices these big anchors asked for were more and more outrageous. Some even offered 200,000 yuan for just 4 hours of broadcasting, of which 100,000 yuan was to be used as a platform gift for her. At that time, Chen Ba was silent.
This must be impossible. Although he can afford the money, he doesn't want to be the wronged. The number of fans and fan stickiness of this anchor cannot support this asking price at all.
Value for money is definitely the first priority!
The number of fans is quite satisfactory, but the audience stickiness is very strong, and the UP anchors who are expected to have a high conversion rate are the ones Tianba Games should consider cooperating with.
Big anchors will not be considered for now.
The bigger anchors, especially the first brother and the first sister on each platform, are simply not the ones that a small workshop like Tianba Games can reach.
Even if they paid the asking price, Tianba Games would not be able to make back the money, and the transaction would be a pure loss...