Chapter 112 The advertisement is true

Chapter 112 The advertisement is true

Chen Ba was very distressed.

The source of his distress is that he seems to have underestimated the charging standards for earthy game advertisements.

This thing calculates money based on exposure rate/number of clicks, not the real conversion rate as he thought.

The average price of a short video ad click and 15s/30s to watch is about 0.3-1 yuan. To make a compromise, if the unit click price is 0.6 yuan, 60,000 yuan is equivalent to 600,000 clicks or complete views.

This is the most basic solution.

There are also advanced advertising plans, which use big data to target ads to specific regions, groups of people, time periods, genders, keywords, etc., and adjust advertising strategies in real time based on data statistics.

This thing has moisture...

If the ad conversion rate is high, then there won’t be much of a problem. But if the advertising conversion rate is extremely poor and only a few of a thousand target users play the game, it will be a big loss.

"I love big data analysis."

Yang Dong explained: "This kind of advertising mainly depends on the accuracy of user profiling based on big data analysis. If the big data analysis is correct and all the ads are sent to the target group, then it is not a loss."

"But if the platform's big data is unreliable, it blindly pushes ads to people who are not interested, and the conversion rate is very low, then it's hard to say."

"you are right……"

Chen Ba nodded.

After Wang Kun's engagement party, he went to the current mainstream short videos, free online novels, and social platforms to register advertiser accounts.

These are all carefully selected.

He was not sure whether the big data recommendations of the platforms he chose were reliable, so he could only try them one by one and invest some money first to see the effect.

"Garbage Eliminator" has been launched on the Guozi App Store, Tianba official website and Huazi App Store, and is free to download!

So far, the number of downloads of the game is just over 100, which is far less than any of the studio's PC games.

certainly!

This is also the reason why Chen Ba did not notify fans. If he had informed fans, the number of downloads would definitely be more than this.

But there is no need to inform...

Fans who like to play old Tianba games are basically not the target audience of "Garbage Breaker", and they most likely don't like to play this kind of mobile game either.

Therefore, except for the core fans who often follow the official WeChat account of Tianba Studio and read the announcements on the official website and know a little bit about the inside story, most people don’t know that Tianba Studio has released a match-3 mobile game.

This is not surprising.

Most players just play games. Very few people treat game developers as their biological fathers and pay attention to the latest developments at all times.

Mijia games?

It can only be said that two-dimensional games are indeed different from normal games, and the fan concentration is relatively high compared to ordinary games.

Take ordinary games, such as Tianmei Studio, which develops King Pesticide, as an example. 90% of Pesticide players don’t know that Tianmei actually has a lot of games, including a charity game called "See".

The same goes for Tianba Studio.

There are some overlapping players in "Hanchuang Kudu Simulator" and "Living Under the Fence Simulator", but the players of "Star Emperor" and "God's Grace Continent" each play their own games.

Has anyone played all the games from Tianba Studio?

There must be some!

It's just that there aren't many, and as Tianba Studio develops more and more games with a wider range of themes, there will be fewer and fewer.

…

Zhang Jianhua, 55 years old this year.

Born in hard times, his parents named him Jianhua, with the intention of building China. He did not live up to his parents' expectations, worked hard and devoted himself to the system, and now he has become...a grassroots cadre!

Well, although he didn't become a high official, and he couldn't be promoted further at his age, he was very satisfied with his current life.

People have to learn to adapt to their own mediocrity, and being able to recognize their own mediocrity is the greatest blessing!

His son graduated and became a lawyer, and his daughter married a son-in-law who is an honest and responsible chef. The family is living in peace and harmony. Not long ago, he got a lovely grandson. Life is so sweet.

What more bikes do you want?

Zhang Jianhua's family is not very rich, but compared with many families, they are already very happy.

Although his salary is not high, he can't spend it all if he only smokes and drinks. What Zhang Jianhua loves to do every day after work is to watch various short videos.

Ever since he switched to a smartphone, he has become obsessed with watching short videos, which is much more interesting than watching TV!

There are just too many ads...

Because he has been in the system for many years, Zhang Jianhua has a high level of awareness. When his daughter bought him a mobile phone, he chose Hua Zi and would not buy it unless Hua Zi.

Huazi had not yet entered Hongmeng at that time, and he was also using the Android system. Of course, Huazi also suffered from the common problems of Android systems. I was browsing short videos, and because of accidentally touching or accidentally clicking on them, I downloaded a bunch of junk software without even realizing it.

Then, the phone got stuck.

Zhang Jianhua was very troubled by this. He was still a little unfamiliar with the operation of smartphones and didn't know how to restore it to its original state.

"Daughter, come and help mom check, why is the phone so stuck?"

"Mom! Your phone is filled with all kinds of junk, so it's stuck..."

"Come and try this "Trash Eliminator"! Play games and clean up your phone's junk at the same time. It only takes ten minutes to try it out and your phone will be smooth again..."

"Really! I've only been playing for five minutes, and the phone is as smooth as when I first bought it!"

"Click the link below the video..."

A short video advertisement that suddenly came across aroused Zhang Jianhua's curiosity.

Is there such a game?

He has also played mobile games, but what is the process of cleaning up mobile phone junk while playing games? Why hasn't he heard of it?

Although his daughter repeatedly emphasized not to click on various advertisements randomly, Zhang Jianhua was so excited after seeing the advertisement that he even forgot his daughter's warning.

He thought very simply.

Anyway, I have accidentally clicked on the ad so many times, so it doesn’t matter if I click on it again. What if the ad is real?

With the mentality of giving it a try, Zhang Jianhua clicked on the link below the video, downloaded and installed a game called "Garbage Eliminator" with a broom icon.

The game installation package is very small, and since Zhang Jianhua is using the work network, the installation was completed quickly.

enter the game.

The first thing that catches the eye is the "Start Game" button, with a large colorful pattern behind it.

Zhang Jianhua clicked to start the game, and then a large pile of small software squares appeared on the screen, including WeChat, which he was familiar with, short videos he often watched, and several unfamiliar icons.

"Xiaoxiaole!"

Zhang Jianhua was happy when he saw it. He had played this kind of game before. He had played this type of game in the feature phone era.

However, compared to the button operation in the feature phone era, it is much more convenient now. It only takes a few taps of your finger on the screen to eliminate the blocks.

"Ding ding ding!"

Zhang Jianhua clicked on the WeChat icon. After changing their positions, the three green WeChat icons were connected together and disappeared amid the pleasant ringtone.

[1.14M WeChat cache garbage has been cleaned for you]

Can you really clean up the trash?

Although before playing the game, Zhang Jianhua had a hunch that the advertisement was true when he saw the trash cleaning option in the game pop-up window, but after actually cleaning up the trash on his phone, he still found it incredible.

This is amazing!

Young people may think it's nothing, but for middle-aged and elderly people like him who are not familiar with the operation of smartphones, it is amazing to be able to clean up the garbage on their mobile phones by playing a game.

After tasting the sweetness, Zhang Jianhua became more interested. In addition, playing the match-3 game was indeed a stress reliever. Soon he devoted himself to the game and successfully passed the five levels.

Every time you pass a level, the game will reward you with an all-round cleanup.

Zhang Jianhua didn't know what exactly was being cleaned up. Anyway, 17.33G of garbage sounded like a lot.

"Oops!"

Zhang Jianhua, who had been playing the game for half an hour without realizing it, turned around and realized that the time had already reached three o'clock in the afternoon.

Can't play anymore.

He had to go to a meeting later. Today's meeting was more important and he had to prepare meeting materials.

Thinking of this, Zhang Jianhua quickly quit the game.

But just after he quit the game and subconsciously swiped the main menu of his phone, Zhang Jianhua realized belatedly that his phone seemed to have become smoother?

"Hey! It's really smooth..."

After sliding a few more times to confirm that it was not an illusion, Zhang Jianhua suddenly smiled and said: "Hey, this feels like a new phone."

"new phone?"

"Lao Zhang, did you get a new mobile phone?"

When the colleague sitting next to me heard this, he couldn't help complaining: "It's really time to change your phone. It's stuck like that. I can't even take a picture without it being stuck for a few seconds."

“I didn’t get a new phone!”

Zhang Jianhua explained: "I spent so much money to buy it, and it's not broken. Why should I replace it with a new phone? I mean, my phone is as good as new now. If you don't believe me, try it..."

The colleague took the mobile phone handed over by Zhang Jianhua, fiddled with it a few times, and immediately showed a surprised expression.

"Hey! It's true!"

"It's so silky and smooth. You didn't accidentally click on the factory reset button, did you?"

"What is factory reset?"

"I told you, you don't understand, anyway... Oh no, you didn't restore the factory settings!"

The more my colleagues played with it, the more surprised they became. If it were a simple factory reset, it would be understandable that Lao Zhang's phone would become so smooth and smooth, but he did not restore it to factory settings.

That would be strange!

Lao Zhang's mobile phone is the best in their department. Everyone, men, women and children know that Lao Zhang's mobile phone is so jammed that it is difficult for him to take photos.

This is also related to Lao Zhang's usual usage habits. He is too simple. When people see advertisements, they quickly swipe past them, but Lao Zhang is better. He never misses the advertisements he is interested in and clicks on them one by one.

If things go on like this, your phone will definitely be filled with junk software, and it would be strange if it doesn’t freeze.

The only good thing is that although Lao Zhang has no brains, at least he has no idea of ​​visiting "risky websites". Otherwise, in his case, the phone would have been taken over by various Trojan viruses.

"I didn't do anything either!"

Hearing the admiration from his colleagues, Zhang Jianhua said with a smile: "I just clicked on an ad and downloaded a game called "Garbage Eliminator" and played it for a few minutes."

"ah?!"

When my colleague heard this, his expression immediately froze.

He also likes to watch short videos, and the videos he likes to watch are exactly the same as Lao Zhang. So earlier today, he also saw the video advertisement for "Garbage Eliminator".

However, he is different from Lao Zhang.

He came across this rustic advertisement and scrolled down without thinking twice, skipping the ad recommendation.

It turns out that what Lao Zhang is saying now is exactly the same as the lines in that rustic video advertisement. He has known Lao Zhang for so long and knows very well that he will not lie or deliberately deceive others.

So, that ad is real?

That little game that looks very earthy, is it really so effective?

"of course it's true!"

Zhang Jianhua said with excitement: "I didn't believe it at first. I just wanted to give it a try, but I didn't expect the effect to be really good. Moreover, this game has no ads, and there are cash rewards for completing the game."

"Then I'll give it a try..."

After hearing what Zhang Jianhua said, my colleagues immediately became interested. He really didn't expect that the earthy advertisement was not a lie. He thought it was false propaganda, but it turned out to be true?

No, this has to be tried.

The people in this office are all about the same age as Zhang Jianhua. Although my colleague is younger, he is also 48 years old this year.

Therefore, his mobile phone is not much better. At most, his usage habits are better, and at least it can still be used normally without downloading any junk software.

If this "Garbage Smasher" is really as magical as advertised, then you really have to give it a try. Anyway, you have nothing to do, and playing games to kill time is not a bad thing.

One pass to ten, ten to a hundred!

With the example of Zhang Jianhua, colleagues in the office soon downloaded the game "Garbage Smasher".

After playing it, everyone discovered that this game is really magical!

As for Crush, the sound effects and tactile feedback of the block elimination are great, and the gameplay is no worse than Happy Crush.

And there are no built-in ads!

The game interface is clean and the game content is also very interesting. Cleaning up mobile phone junk is just like sending functions. You can also play it as "Happy Match".

As for cell phone cleaning, this aspect has given everyone a lot of surprises.

A middle-aged man like Zhang Jianhua was not a big deal, but the young people in the office soon realized that "Garbage Elimination" was unusual.

Why is the cleaning speed so fast?

Other junk removal software takes two to three minutes just to screen files, but Junk Eliminator does it in less than a second.

Not only is it fast, but it also cleans up very cleanly. This level of cleanliness is even a bit abnormal.

The most outrageous thing is...

The cleaning function of "Junk Breaker" can even work on the "Junk Breaker" program itself.

Are you going to be so cruel that you even beat me?

I have to say, this is so perverted!

I have never seen a garbage cleaning program that cleans itself as garbage.

Based on this alone, everyone thinks that "Garbage Eliminator" is very reliable. After all, it is a garbage cleaning software that does not even let you go. Why do you say that it is not clean enough?

In addition to cleaning yourself up, "Garbage Eliminator" has also been excavated with new functions.

It's more ruthless and perverted than cleaning yourself. It's really a very difficult function...