Chapter 193 The Profit Model of the Studio

Chapter 193 The Profit Model of the Studio

Jiangning, four o'clock in the afternoon.

Chen Ba met the person recommended to him by the headhunter in a fairly well-decorated teahouse.

Huang Qing, a very common name.

However, a name cannot represent a person's talent. Moreover, this name also has an excellent meaning and is catchy when pronounced.

"Hello, Mr. Chen!"

"Hello!"

After shaking hands with each other, the tea master in cheongsam also made a pot of tea for the two of them, and then left the tea room.

Chen Ba never liked to be polite, nor did he like to talk in roundabout ways, so he asked directly: "Has Mr. Huang been exposed to the game industry before?"

"No!"

Huang Qing shook his head and said: "I have done it before with new media on the Internet, but this is my first time in the gaming industry."

Inexperience is a small thing.

Chen Ba entrusted headhunters to help find management talents, not professional game developers, so it was not unacceptable to have no contact with the game industry.

As long as there are real materials.

Tianba Studio has grown to the scale it is today, and has even produced a AAA game. It is no longer considered a small workshop or a small team.

In this case, based on the next stage of business development needs, the studio needs a "general manager" role.

Originally, Chen Ba had left the position of general manager to Yang Dong. Brother Dong had been with him for so long, and he was qualified for this position both in terms of qualifications and contribution.

But Yang Dong himself said that he is just an ordinary programmer. It is okay to let him be responsible for game operation and maintenance. It would be difficult for him to manage a large game studio or game company.

Everyone has his own ambition!

Brother Dong is obviously not very proficient in company management and has little interest in this aspect, and Chen Ba needs to personally participate in game development work, so the studio needs a logistics manager.

Therefore, starting in August, Chen Ba issued a CEO recruitment notice.

However, the people who came to apply for the job were either not to his liking or had great ambitions and limited talents. None of them could meet the requirements.

There was no other way. Chen Ba could only ask a headhunting company to expand the recruitment scope to the whole country and no longer limit it to the gaming industry. Only then did he find Huang Qing.

Huang Qing is born in the 1980s and is 44 years old this year.

His last job, which sounds very interesting, was actually the general manager of an MCN internet celebrity agency.

That’s right!

This guy's previous business was actually signing contracts and cultivating various Internet celebrities through short video and live broadcast platforms.

He did a pretty good job at this job. According to Chen Ba's inquiry, he learned that the MCN company he worked for before had many well-known internet celebrities and anchors under its contract.

These are all Internet celebrities he discovered and then cultivated, which can be regarded as one of his work achievements!

"Why do you want to change jobs?"

"The Internet celebrity economy will not last long. In my opinion, this industry will face a major blow sooner or later." Huang Qing shook his head.

Although the company he works for is prospering and there are even rumors that it will be listed soon, he has always been very rational.

This Internet celebrity economy has lasted for nearly ten years, and the bubble is about to reach its peak. If we don't retreat, we may fall with the company.

"It's like this..."

Chen Ba didn't know much about this internet celebrity economy, so he didn't know whether Huang Qing's judgment was correct or not.

But that's not important.

There are thousands of reasons for changing jobs, but the core is nothing more than four words - not enough money!

So asking this is just a matter of routine. As long as his answer is not about dreams and love, the other answers actually make no difference.

"How much do you know about Tianba Studio?"

“I went out of my way to find out before!”

Huang Qing dared to apply for CEO, so he must have done enough homework. He analyzed and dissected the current situation and business blueprint of Tianba Studio for Chen Ba.

This man is capable.

Although he has not had much contact with the game industry, he does have a good vision. Mobile games are very prosperous now, but PC games are not so prosperous.

Huang Qing also made the same judgment as Chen Ba: Although Duanyou is lonely, Duanyou is not dead!

What does this sentence mean?

It probably means that the PC game market continues to be sluggish. The most phenomenal PC game in the past fifteen years is actually "PlayerUnknown's Battlegrounds" many years ago.

But the market is still huge. If there is another phenomenal PC game, especially an online game, it will definitely make the entire market pick up.

Although we can’t go back to the most glorious period of PC games, we can at least prove to those who badmouth PC games that a skinny camel is bigger than a horse!

"Oh? Do you think there is hope for PC gaming to return to its peak and return to its golden period in the future?"

"That's right!"

Huang Qing expressed his understanding.

He took out a mobile phone and Chen Ba took a look. It was the latest Apple 17.

"When this mobile phone was released, it had a gimmick selling point, which can also be said to be a promotional tool, that is, it is comparable to game consoles!"

"Still a long way to go……"

Chen Ba shook his head and expressed his disdain for this statement.

In the past two years, some mobile phone manufacturers claimed that AAA masterpieces could be played smoothly on mobile phones.

But everyone can only understand the activities there, and they can only play one or two games that are "specially customized" by mobile phone manufacturers.

even so.

When playing this kind of AAA game on a mobile phone, the phone will become hot and the frame rate will be unstable. It is still far from the experience of a game console!

"It's not that far off."

Huang Qing put away his mobile phone and said with a smile: "It is definitely not as good as game consoles at present, but what about in the future? With the update and iteration speed of mobile phones, it is unrealistic to equal or even surpass the performance of PCs, but what if it reaches a certain level?"

"By then, I think PC gaming will be able to return to its peak!"

"That's a mobile game, right..."

"It doesn't matter! It can be a PC game or a mobile game!"

Huang Qing waved his hand: "If 3A games enter the mobile terminal on a large scale, is there any need to distinguish between client games and mobile games? By then, client games will be mobile games, and mobile games will be client games!"

"Is this why you are optimistic about the PC game market and are interested in Tianba Studio?" Chen Ba asked curiously.

"right!"

Huang Qing believes that as the performance of mobile devices gradually improves, players' tastes and preferences will gradually change.

For example, the rise of complex mobile games such as King of Pesticide and Stimulating Battlefield has directly caused a series of mentally retarded and crude mobile games to lose market.

So in the future, as the performance gradually improves, the games that can be played on mobile terminals become larger and larger, and even touch the 3A threshold, then the kings of domestic stand-alone games like Tianba Studio will have the opportunity to shine.

"Welcome to join us!"

When he heard this, Chen Ba no longer wanted to ask any more questions and decisively extended his hand to welcome Huang Qing to Tianba Studio.

There is nothing to say about the treatment.

Fixed annual salary + performance bonus + studio dividend shares, this is a standard process.

Perhaps the only point of disagreement was that Chen Ba made a request to Huang Qing that made him almost suspect that he had heard it wrong.

"You heard that right."

Chen Ba emphasized again: "I don't want you to deliberately squeeze or induce players to spend in order to seek higher performance dividends."

"On the contrary, on the premise that the studio ensures profitability, if it makes enough money, it should give back the profits to the players."

"With all due respect, this is not the way a businessman should think!"

"I didn't say I was a businessman either."

Chen Ba said proudly: "I have always considered myself a pure gamer. The games I make are to make everyone happy, rather than to add pressure and anxiety to everyone."

"How about it? Can you accept this point of view? If you can't accept it, then I advise you not to come to Tianba Studio!"

"Why not accept it?"

Huang Qing smiled: "Mr. Chen, don't think of me as a fool! Since I have investigated Tianba Studio, of course I know your profit model."

Chen Ba's words would probably scare someone else away.

After all, when you become CEO, you are looking for performance dividends and annual salary, and the dividends are greater than the annual salary.

Instead of squeezing ordinary players, we even want to give back and profit to ordinary players? Then won’t my performance bonus be gone?

But Huang Qing is no ordinary person.

He had investigated Tianba Studio and inquired about Tianba Studio's profit model through various channels, so he naturally knew that Chen Ba's words were actually a lie to him.

Treat ordinary players well?

That’s right!

Tianba Studio is indeed very good to players, and is even in a state of utter failure. It only pays for money and money.

But Tianba Studio can become one of the most profitable companies in the domestic game industry, second only to big companies such as Zhugoose. Could it be that money just falls from the sky?

of course not!

In Huang Qing's view, Tianba Studio has chosen a very smart profit model, abandoning ordinary players and turning to making corporate money.

What did the players pay for the games "Star King", "God's Grace Continent", "Love Staff", "Speed" and "Don't Leave After School: Pinball Storm"?

Apart from buying the game, I didn’t spend a penny on anything else!

Even among these games, several have been converted to free games, which means that players do not even have to spend money to buy the games.

But these games are among the best in making money among domestic games.

Especially "God's Grace Continent", which steadily provides tens of millions of cash flow to Tianba Studio every month, is a huge profit.

Star King makes money from graphics card manufacturers, Speed ​​​​makes money from car companies, Pinball Fengyun makes money from advertisers...

The only one with relatively weak earning power, "Love Counseling Department" has also secretly cut off the income of many matchmakers and matchmaking companies.

Do not make money? What a joke!

To paraphrase a comment from a Tianba community player, Brother Ba just doesn’t like the three melons and two dates in the pockets of the poor guys, and only makes money from the wealthy businessmen.

Huang Qing knows this.

So he knows that Chen Ba's statement is bluffing. Tianba Studio is indeed very good to players, but it does not mean that it cannot provide performance dividends.

If you don’t make money from players, then find a way to make income from other channels! On the corporate side, Tianba Studio is a well-known “krypton fraud” game.

"So you know it so well?"

Chen Ba smiled. He didn't expect Huang Qing to know Tianba Studio so well. He even knew their profit model and operating conditions clearly.

That’s okay!

With such a CEO who understands the industry and the situation of the studio, he can rest assured that part of the burden can be relieved.

But then again...

Huang Qing's age is indeed a bit too abrupt in Tianba Studio where the average age is 28+, and everyone doesn't know what to call him.

Call me Mr. Huang, that’s too harsh.

There are only a few people in the studio, and they are all acquaintances. When calling for a job title, I always feel a bit cold and distant.

Call me Brother Huang?

At this age, calling him brother is enough. Yang Dong and others can just call him brother, but Xiao Lu can now call him uncle.

"You can shout whatever you want."

Huang Qing, who had just been brought back to the studio by Chen Ba, did not have the old-fashioned attitude that a middle-aged man should have. Instead, he said to everyone humorously: "You call me brother, doesn't that make me look younger!"

"Okay, okay, I'll call you Brother Qing from now on!"

Xiao Lu was the most social person. When he saw that the new CEO had no airs, he immediately shouted "Brother Qing" at the top of his lungs, which made Chen Ba feel sick.

"Can you stop being so disgusting?"

Chen Ba said disgustedly: "Be more serious and just call me Brother Huang. If there are outsiders visiting or outside, just call me Mr. Huang."

"Okay, Brother Ba!"

"..."

What should I do if my fist becomes hard and I really want to hit someone?

This was the first time someone called him such an intimate name. If it was a cute girl, Chen Ba would most likely be very happy.

It's a pity that this is Xiao Lu. The tone and gesture of shouting Brother Ba, Brother Dong, and Brother Qing at the top of his voice are really a bit disgusting, and I want to kick him.

Huang Qing has his first day at work today.

We don't have an office yet. After all, we didn't expect the recruitment fair to be so smooth before, so the office hasn't been decorated yet.

Huang Qing didn't mind either.

If you don’t have an office, just squeeze in with everyone. As long as you have a computer and a desk to work on.

In his words, our Tianba studio has limited conditions, so an independent office is most suitable for Brother Ba, and others can just make do with it.

"There's nothing wrong with that."

Seeing that he got into working mode so quickly, Chen Ba was very happy, so he assigned him the first task:

Build momentum for Tianba Engine!

As mentioned before, after the release of "Global Evolution", Tianba Studio will consider developing the Tianba engine platform for use by the majority of game producers.

Now, the time has come.

After Chen Ba’s training, Tianba engine version 1.0 was officially launched. This version has certain AI game production capabilities, as well as AI drawing and image editing capabilities.

Anyone can take advantage of the engine and make "awe-inspiring" games.

If it involves commercial use and the game is put on a certain platform for sale, you will have to pay a licensing fee.

No way, it's industry practice.

After all, the Tianba engine belongs to Tianba Studio. If you use this tool to make games and make money from it, you will definitely have to pay a protection fee to Brother Ba.

certainly!

In order to expand the reputation of Tianba Engine and attract more developers to use the engine, Tianba Engine 1.0 version will definitely have discounts in the early stage. If the game is willing to be put on the Nobug platform, it can even be licensed for free.

"Is it possible to give money back?"

Xiao Lu thought curiously: "For example, if you use our engine to make a game, but the game has an unknown bug?"

Chen Ba's face darkened, and he looked at Xiao Lu with an extremely unkind look.

This child must not be kept!

The Tianba engine is so perfect, how could this happen?