Chapter 1142: Low open
The night-old shell villa is on the side of the glass curtain wall.
Eric carefully read the "Iron Man" midnight box office data mail, Kasenberg, Bo Wei CEO Robert Thompson, Marvel Entertainment eo Avi Arad and other people call each other .
Affected by the good reputation of "Iron Man" in the early stage, everyone had a lot of expectations for the film's midnight box office. It is generally believed that this data should be around 10 million US dollars. Although the company did not publish relevant forecasts, most of the box office assessment agencies gave similar forecasts.
At this point, the midnight box office was not as expected, but the problem still has to be faced.
The opinions of the people are also clearly divided into two factions.
One party believes that it should actively announce the box office information at midnight, so that it can grasp the initiative of the theory. After all, the $7.6 million box office, although not meeting expectations, is definitely not a failure. The other party hopes to temporarily conceal the news, waiting for the first three days of the first weekend of Iron Man to go out and take corresponding measures according to the actual situation.
Eric did not let this issue fall into too much dispute, but decided to decisively choose the former.
The whole Hollywood is staring at the opening of the Iron Man movie universe, and it is basically impossible to hide the news. If the Firefly Group avoids talking about the midnight box office, the news will be blown out by other media forces, and the company will definitely be more passive.
The decision is followed by a specific implementation plan.
Eric is discussing with Robert Thompson, a slight footstep in his ear.
Turning around, Anne Hathaway walked over only in a large men's t-shirt, and the t-shirt swayed out a pair of long white legs like jade, which made people feel very excited. The girl apparently just woke up, her face was lazy, and I saw Eric looking at herself and grinning.
Eric continued to talk to Robert Thompson, making a snoring gesture toward Anne, who was about to speak, and pointing at the slippers on the girl's feet.
Anne apparently understood Eric's gestures. She took off her slippers and asked for a smile. Eric pointed to the coffee pot on the coffee table and gestured toward the kitchen.
There was a small bar in the corner, and Eric pointed to the kitchen farther away. Anne realized that the man was going to open himself. Although he was a little reluctant, he still picked up the coffee pot. Walking barefoot to the kitchen silently.
It took about twenty minutes to stay in the kitchen sensibly. Anne once again came to the curtain wall with a pot of coffee. Eric had already hung up the phone and was looking at the email casually.
When I came to see Annie, Eric put the laptop aside and asked with concern: "How did you wake up?"
"I don't think you are around."
Annie put down the coffee pot and whispered, feeling that the man once again replied to the gentle and considerate tone of the weekdays, still hesitating, until Eric smiled and reached out and leaned on the Eric's lap.
Eric glared at Anne's waist and said: "It's good for you to learn to avoid some things in the future."
At this moment, the gentle tone of the man made Anne unable to produce any dissatisfaction, but felt that it should have been so, so he obeyed nod. "Well, I know."
"Hey girl."
Eric whispered a sigh of relief, picked up the hem of the girl's t-shirt, and easily peeled off a youthful and delicate body, and the sofa on the side of the curtain wall soon sounded a small shiver.
Unsurprisingly, in the early morning of the next day, some media in North America appeared articles such as ‘Iron Man’s midnight box office defeat, and $7.6 million started far lower than expected.
Most ordinary viewers are not willing to analyze the deeper meaning of this.
Therefore, if the Firefly Group made a decision to conceal the box office at midnight, it will definitely be the dominant media in this time. Once this happens, more neutral media may follow suit and further let The situation is getting worse.
"Iron Man" midnight box office is not as expected, the audience subconsciously it is easy to link this factor with the quality of the film, and may even think that the film is not worth seeing.
Fortunately, Eric did not decide to do this last night.
With the preparation, the powerful control of the entire firefly system is undoubted.
For a time, ab TV network, o TV network and other TV channels, the "New York Post", "Washington Post", Hearst Group and other paper media channels with the Firefly system, and control over 70% of the news portal The Yahoo network channel of traffic flow is exerted at the same time. It is like the comprehensive coverage of sea, land and air in the military war. It controls the whole situation in a simple and rude manner.
"Iron Man" has a box office of $7.6 million at midnight and a new record for superhero movies."
"The first battle of "Iron Man" was successful, and the Marvel movie universe was successfully opened."
"Marvel Entertainment eo Avi Arad praised the performance of the "Iron Man" midnight box office and increased confidence in the Marvel movie universe."
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Compared to the small amount of negative news that did not do everything in its power to fish in the mud, although it was only a hasty arrangement before dawn, it did not cost too much resources, but the uniformity of the firefly system was still easily dispelled by Iron Man. The midnight box office defeat may have a negative impact on the film.
The essence of the media and the guidance of the theory is, in the final analysis, nothing more than the reversal between the ‘recurring defeats’ and the repeated defeats.
With the control of the firefly system, after the large-scale release, the "Iron Man" word of mouth was further fermented between the wider media and the audience, and the excellent quality of the film once again withstood the test.
"Before 1999, perhaps not many people knew Iron Man, but after 1999, I think everyone will know Tony Stark."
"A delightful superhero blockbuster."
“Eric Williams perfectly shaped a flawed but very likable superhero character, but I can’t help but think that this might just be the true performance of a guy.”
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Almost one-sided media praise, although it has been released on a large scale, but the overall score of "Iron Man" is still maintained at a strong 9 points or more.
On the Internet platform, "Iron Man" has quickly gathered a large number of fan groups.
"Iron Man is so cool, I can't wait to see it for the third time."
"Tony Stark is so handsome, oh, Eric is handsome."
"Our richest man has not only money but also acting."
"Our big rich show is more than money."
"Agree."
"Larry Ellison really has a driver, haha."
“The interaction between Tony Stark and Vanity Fair magazine reporters is amazing, and I feel my own picking skills are sublimated.”
"First you have to have $10 billion."
"First you have to have $400 billion."
"Life has been so difficult, everyone still should not tell him the truth."
"Natasha Huntsque is so beautiful."
"Looking forward to "The Legend of the Night.""
"Looking forward to "Iron Man 2"."
"Looking forward to "Iron Man 34567.""
"Looking forward to "Spiderman.""
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The media and the audience's one-sided praise, coupled with the help of the firefly system, "Iron Man" quickly turned from a 'blockbuster' movie to a more box office ‘event movie’.
In the midst of a sigh of praise, Friday passed quickly.
Early the next morning, "Iron Man" broke out at the box office on Friday, once again detonating a wave of media.
The first day is 35.23 million US dollars!
In the morning and evening, "Iron Man" was released less than 30 hours, and the cumulative box office has reached 42.83 million US dollars.
Although "Iron Man" is only the film that Eric participated in, the media still naturally regarded him as the core of the whole movie, so he could not help but compare it with Eric's last movie "Royal Casino 007".
Compared with Iron Man's $7.6 million midnight game and $35.23 million in the first day box office, the box office data of "The Royal Casino of 007" was slightly inferior, with only $5.3 million and $30.5 million at the same time.
There is no doubt that Iron Man has once again created a new high in Eric's career.
As a superhero movie, the contrast between the same types is even more disparate.
The final production budget cost of Iron Man is $120 million, which exceeds the original $100 million budget plan. However, this budget is still $5 million lower than Warner Bros.'s Batman and Robin two years ago.
The two films with the same production cost are not the same at the box office.
When "Batman and Robin" was released, it didn't even calculate the midnight game alone. The box office of $16.11 million on the first day was less than half of the box office on the first day of Iron Man. The box office of the first three days of the film was only 42.86 million. The US dollar is only 30,000 US dollars more than the $42.83 million box office on the first day of "Iron Man" plus midnight.
Simply comparing it, the media completely put aside "Batman and Robin". Obviously, the two films are completely incomparable.
After the first day, Iron Man’s box office on Saturday reached a record high of $37.35 million.
On Sunday, although there was a 30% box office drop on Saturday, the film’s single-day box office was still as high as $26.03 million.
In the end, the first three days of the first weekend, "Iron Man" North American box office has achieved a pioneering effort, with a total of $106.2 million at the box office, becoming the first film in the Erik movie career to break through the box office on the first weekend. One of the "Royal Casinos of 007", the first three days of the box office is only $ 91.05 million.
Although the lack of core fans to detonate the box office at midnight, the box office data for the first three days of the film is the fundamental manifestation of the powerful marketing strength of the Firefly Group.
In order to open the Marvel movie universe at one time, the Firefly Group has invested an unprecedented $80 million marketing budget, which is almost equivalent to 70% of the production cost, far exceeding the industry's average 30% to 50% marketing cost ratio.
The joint marketing investment of other co-brands of "Iron Man" is even more difficult to predict.
According to Iron Man's $200 million production and distribution total, the film originally required at least $600 million worldwide to win the entire budget. 600 million US dollars, happens to be the global box office of the original "Iron Man".
From the beginning, Eric did not intend to benefit from the box office of Iron Man. He only hoped that after the success of the film, he would make profits through the later dvd and surrounding products. Even if the entire "Iron Man" did not bring benefits to the Firefly Group, Eric can accept as long as it can open the Marvel movie universe.
The current situation is far more than expected.
In the first three days of the first weekend, the company broke through 100 million yuan. Although the semester system has not fully entered the summer vacation in North America, it has limited the box office play on the working day, but the box office in the first week can reach at least 130 million US dollars.
Moreover, even if May is not the most important summer vacation period, there will be a loss.
Throughout May, in addition to "Iron Man", several key films in the following three weeks, Paramount's "West Point Secret", Columbia Pictures' "Stolen Trap", Universal Pictures' "Notting Hill", obviously It is impossible to pose too much threat to Iron Man.
This means that throughout the month of May, Iron Man will be able to play its own box office potential without any hindrance.
According to the current word of mouth of Iron Man, the weekly decline of the film in the next three weeks can obviously be easily controlled between 30% and 40%, and may even hit the North American box office with a high of $300 million in one month. The total box office is likely to reach the $400 million mark.
North America's $400 million total box office, which is enough for Iron Man to recover all production and distribution costs.
In addition, due to the popularity of Eric's personal popularity, the film's overseas box office also exceeded expectations.
Through the powerful operation of the Firefly Group, the United Kingdom, France, Sakamoto and many other overseas core ticket warehouses were released at the same time. Iron Man’s first overseas weekend box office also broke through the $100 million mark, even more than North America. Higher, initially estimated at $126 million.
Three days after its release, Iron Man’s global box office has reached $232 million. It is conceivable that the film is almost a breeze beyond the original version of the global $600 million box office.
After the analysis, Eric gradually realized that the original "Iron Man" global box office potential should be far more than 600 million US dollars, the most fundamental reason is definitely in the issuer Paramount Pictures.
Now in Hollywood, even without any prejudice, Eric can feel the extreme conservative attitude of Paramount Pictures, which is influenced by Redstone's will. The film company is everywhere in film production and distribution. They all showed a short-sighted family.
The most obvious example is the "Dangerous Man" released by Paramount for the Mel Gibson Production Company three months ago.
Because he did not participate in the investment, Paramount not only did not pay much attention to the issue, but even dropped the $90 million big production film into the cemetery-like schedule in February, even a slightly better one. The Easter schedule is not willing to give.
Although Paramount's discriminatory treatment was everywhere in the distribution and schedule, the final North American box office of "Dangerous People" still reached 80 million US dollars.
It is conceivable that if you can get a better schedule, even if it is only the subsequent Easter, "Dangerous People" is almost a matter of hard work, Paramount can also get more distribution costs. However, Paramount still gave the Easter schedule to his own obscurity "The Three-Ways", which now has a box office of over $10 million.
Once the "Iron Man" and "Iron Man 2", the issuers are Paramount Pictures, but the producer is Marvel.
I can imagine how these two films will be treated in the style of Paramount. In the end, Iron Man and Iron Man 2 have a global box office of only about $600 million.
When it came to "Iron Man 3", the issuer finally turned to Disney. Although the film's word of mouth created a new low in the series, the global box office directly rushed to 1.2 billion US dollars, almost equivalent to the sum of the world's box office of the first two films. Of course, there is a popularity bonus of the rise of the Marvel movie universe. However, the low box office of the first two works is obviously inseparable from the conservative and discriminatory of Paramount.