Chapter 1143: Detailed plan

Chapter 1143: Detailed plan

In the first three days of the first weekend, the global box office was $232 million, and almost half of the production and distribution costs were recovered. Everyone in the "Iron Man" crew was in an excited mood. After the new week's box office data was released by the Firefly Group, It was also announced that a celebration party was held on the weekend.

In addition, although the follow-up announcement of the film is still intense, the company has quickly started to launch the well-planned Marvel movie universe development plan.

The success of Iron Man not only opened the door to the Marvel movie universe, but also greatly increased the popularity of all the characters involved in the film.

Even Natasha Huntsque, who was born in the Secret Angels with only a few sets of shots, quickly gathered a group of fans. The "Dark Legend" starring the girl has become a lot of people's expectations.

Therefore, as the fireflies simultaneously launched the "Captain America", "Raytheon" and "The Hulk" three series, even if the internal revealed that the firefly will sign a very demanding long-term contract with the superhero actor, the entire Hollywood brokerage company remains Start to get closer.

Everyone understands that once the entire Marvel movie universe is rolled out, it is destined to win a large number of new Hollywood stars.

According to the firefly system, the style of newcomers is preferred, which will be a step-by-step opportunity for many people.

After two days of intensive discussions at the high-level meeting, all the work on the follow-up development plan for the Marvel movie universe began to be implemented in an orderly manner.

On the working day, Iron Man's single-day box office slipped to between $6 million and $7 million. It is expected that the box office will continue to recover around $25 million to $30 million in four working days, basically in line with the expectations of the Firefly Group.

The blink of an eye is already Wednesday.

Burbank headquarters.

At nine o'clock, several of the group's core executives gathered in the large conference room at the headquarters to discuss the progress of the company's other ‘4200’ program.

It is now in May, with only six months left before the release of the first major production film, Gravity, released in 3D and IMAX format in November.

Since last year, after improving the technical details of 3D and IMAX, the Firefly Group has officially negotiated with the theaters in North America and overseas, and independently built 200 high-end IMAX theaters belonging to the Firefly Group.

On the huge projector screen in the conference room, a world map with dense numbers is being projected.

Kasenberger personally introduced to the crowd before the stage: "At present, we have completed negotiations on 2000 3D screens in North America and major theaters. On overseas, we can also ensure that "Gravity" is released. In the 26 ticket warehouse countries, there are about 1,550 3D screens put into use. Although this aspect has not reached the planned expectations, as long as the "gravity" box office is successful, we can quickly expand the overseas 3D screen to 2,000 or more. In addition, IMAX is responsible for the local and overseas IMAX theater construction is very smooth, these 200 theaters are expected to complete equipment installation and personnel training in October, we have a month to debug and test screening in all aspects, enough Make sure nothing is wrong."

Switching to show another map of the countries of the IMAX theater world, Kasenberg returned to the chair and began to introduce detailed cooperation plans to everyone.

The IMAX theater is operated by the Firefly Group alone and does not require much consideration.

On the 3D screen, the Firefly Group and North America and even overseas major theaters have finally decided to adopt a guarantee cooperation.

In North America, the 3D film released by the Firefly Group uses the same split mode as the traditional 2D movie.

But beyond that, combined with the annual average box office revenue of 2,000 screens that have been remodeled in recent years, the Firefly Group provides a $300,000 per year box office guarantee for each screen for a three-year period.

Within three years, the annual box office revenue of the 2,000 screens was less than US$300,000. The Firefly Group will make up the compensation. This part of the compensation is not at the box office revenue. The company will not participate in the division and will be enjoyed by the major cinema companies. If the revenue of a single screen exceeds $300,000, the excess is part of the box office share of the cinema dealer, and the Firefly Group extracts 80% of it from the equipment cost of the RealD system.

On the overseas side, although the details have been adjusted, the general cooperation plan is similar to that in North America.

However, once the 3D projection mode is successful, in order to facilitate the subsequent promotion of the RealD system, the Firefly Group also offers the option of a one-off selling device at the same time in the contract. That is, after the release of films such as Gravity, if the box office is successful, the cinema dealers are optimistic about the prospects of the 3D projection mode, and they can buy out the equipment at one time and disconnect the fireflies. This will ensure that the initial 3D cinema will remain in the same competitive condition as other new 3D projection theaters. The number of 3D screens will expand rapidly and the Firefly Group will benefit more.

On the surface, this cooperation program is almost an unequal contract for the Firefly Group. However, this is also the price that the company must pay to promote the 3D projection system in the short term.

Moreover, once the 3D projection system is successfully promoted in advance, the Firefly Group as the main sponsor, the industry advantage and direct benefits obtained from it can completely offset the risks it bears.

In the initial plan, although the flexibility will be adjusted according to factors such as the cinema grade and the broadcast time, the average fare of the 3D cinema is basically determined to be 7.5 US dollars, which is more than 50% of the average US$ 5 box office in North America, and the ticket of IMAX screen. The price is $10, which is double the average fare in North America.

Only this part of the box office premium, as long as the 3D and IMAX models are promoted, the firefly system that basically monopolizes the 3D and IMAX sources in the short term can gain huge profits.

Moreover, the Firefly Group has also gained another potential advantage in giving the back-end merchants a box office revenue, which is to firmly grasp the standard promotion and formulation power of the RealD system.

In the future, all theaters that use the RealD projection system will play the RealD logo during the movie playback. At the same time, the 3D movie produced by the Firefly Group RealD conversion system will also have another RealD title.

Basically, for a long time to come, because the relevant equipment and technology are in the hands of the firefly system, all the mainstream 3D theaters can only play the icon of 'double D certification'.

As the most mature 3D projection system and 3D conversion technology so far, as long as a high-quality brand impression is formed in the minds of the audience, then other 3D devices or conversion manufacturers want to join the market share of the RealD system, as long as it does not significantly exceed The technical level of RealD's system is destined to be difficult to succeed.

If some hospitals adopt a poor quality 3D projection system, then it will help the RealD system to promote the brand image, and the inferior 3D system and conversion mode will also be resisted by the audience as 'pseudo 3D'.

Therefore, under the premise of all the smooth, as a monopolist of equipment and technology, RealD system can not only bring direct rich benefits to the firefly system, but also can not get other studios in the 3D market competition for the film of the firefly system. The advantage of comparison. After all, RealD's conversion system is definitely a priority for the firefly system.

The meeting on the '4200' program took place one morning.

At lunch time, Eric and Kasenberg and others went to the restaurant on the big boat for lunch.

Compared to the past, this small restaurant on the big ship does not seem to have changed on the surface.

But in fact, after the last eavesdropping incident, as the in-house restaurant that the group's top executives ate regularly, the company's security department re-planned strict security measures for the in-house restaurant.

The entire restaurant is not completely open to anyone outside the group's upper-level high-level, and the 24-hour monitoring system is installed inside and outside the restaurant, and the chef and waiter in charge of the restaurant have re-signed a stricter confidentiality contract. The company's security department will also conduct various anti-eavesdropping inspections on the inside of the restaurant from time to time.

The high-level executives attending the morning meeting entered the restaurant together and did not gather together, but sat down in twos and threes.

Eric and Kasenberg and Frank Wells sat together.

Amy Adams saw Erik's figure and took the initiative without hesitation. Although the other three girls were obviously envious, they did not dare to argue with Amy and only went to other tables.

"Amy is beautiful again today," Eric said with a smile and said: "I can still be the same."

"Oh, thank you, Mr. Williams," Amy showed a shallow dimple on her face, looking at Kasenberg and Frank Wells: "Mr. Kasenberg, Mr. Wells, what about you?"

Kasenberg laughed: "I am just as good as Eric."

Frank Wells is a little older, with only a light meal.

Three people ordered the meal, and when Amy left, Eric went straight to the theme: "The situation of "Iron Man" has been confirmed, but I did not intend to end the matter some time ago, you let the family entertainment department Get ready, start with Blockbuster."

During this time, Eric has more than once expressed his thoughts on the last time of the network gossip, and neither Kasenberg nor Frank Wells persuaded.

Among Viacom's Paramount Pictures, CBS TV, MTV, Paramount Animation, and Blockbuster video rental chain stores, BesTV is undoubtedly the most vulnerable to the firefly system.

Over the years, with the deepening of understanding of Hollywood, Eric also found that the decline of the Baishida chain is not affected by the rise of online video rentals. In fact, Netflix has also appeared, but this company Still in a seedling stage, it is impossible to have any influence on a giant such as Baishida.

Moreover, in recent years, although videotapes have quickly been replaced by DVDs, the size of the home entertainment market has been increasing.

In addition to Baishida, other traditional video tape DVD rental chains, such as the same industry rankings behind the Baishida movie gallery, Hollywood video and other companies, the scale has been rapidly expanding. Large chain retailers, such as Wal-Mart, which also sell video tape DVD sales, are also increasing their presence in this area.

In the final analysis, the fundamental reason for the rapid decline of Blockbuster in the rise of online renters is that Viacom itself has made major mistakes in the operation of Blockbuster. As a result, when the entire home entertainment market flourished, the already very strong BesTV was rapidly declining. The market share has fallen from the peak of 45% that was acquired by Viacom to less than 25% now, and the market value is also rapid. It has fallen to only $3 billion, which is less than half of what it was when it was acquired.

The Firefly Group did not have the idea of ​​intervening in the traditional video tape DVD sales business. Therefore, Eric did not have the heart to study where Baishida was wrong.

However, the Firefly system wants to push BesTV further into the abyss, but it is also very easy, just stop providing the latest movie tape DVD source to Blockbuster.

In this regard, the firefly system can almost completely block the vision of the Baishida.

After all, just last year, the top ten movies in the North American box office list, the three companies in the Firefly system accounted for seven, the entire ranking continues to push backwards, most of the popular films, basically from the firefly system.

At this time, the films released last year have already passed the half-year release window, and will soon be launched in the home entertainment market.

In fact, more than 70% of the profits of the videotape DVD retailers in the terminal come from low-to-medium-volume films with a larger number of bases. Since publishers will demand higher sales shares for popular movies, this part of the film is for retailers. The profit is less than 30%.

However, the reason why terminal retailers are willing to provide a higher sales share for film companies actually reflects the importance of popular films.

To put it simply, a popular movie is like a restaurant's signature dish. Although a few dishes don't bring much profit to the restaurant, it can be a very obvious advertising effect for this restaurant.

If the firefly system cuts off this part of the source supplied to the Baishida chain, it would be equivalent to the Baishida signboard.

In addition, not only popular movies, the entire firefly system is also very large, and the quality of low-cost films is significantly better than those produced by independent filmmakers. This part of the film source is still crucial for Blockbuster.

In the restaurant, Eric said his plan, although there is no objection, Frank Wells still said: "Eric, directly cut off the supply of Baishida, the company's losses are not mentioned, Viacom Mum will definitely not give up, and will definitely file an antitrust lawsuit against us."

"Then we will find a legitimate reason," Eric looked at Kasenberg and said: "This should be a good job?"

What did you say in that sentence?

If you want to add sin, why not have a word.

Kasenberger nodded, a serious saying: "I last submitted a report from Bo Wei Family Entertainment, and I think there may be a situation in which Baishida may conceal the DVD sales of several films. Perhaps we should be against Vision's sales data is reviewed once. Before that, the company is better able to temporarily suspend cooperation with the other party. I think MGM, Colombia and Fox should also follow up. After all, Blockbuster is likely Not only for the Firefly Group."

Frank Wells had some doubts: "How can I not know such a big thing?"

Kasenberger said with a serious expression: "The document has not been made yet, so I will show it to you."

Frank Wells groaned and laughed, but he said, "Okay, you guys."