Chapter 99 Crisis
The housewarming party was spent in a lively and happy mood.
Everyone ate to their heart's content, and Fan Jin went out to see the guests off.
After the party, the door was closed, and Shuiqing led the children to wash the dishes and clean the yard.
The land where they built the house was very large, the house was spacious, and the yard was also very spacious, and there was no sun blocking each other.
When the thatched house was built, the spring was left out so that the new house could be built next to it and use water conveniently.
Now the new house is not built next to the spring, but the spring is directly enclosed in the yard.
Water is too important, especially for their big family, and they are not assured of leaving it outside the yard.
And washing, cooking, washing clothes, and brewing wine... all require water. The used sewage and dirty water are directly poured into the open channel and discharged outside, which is very convenient to use.
After the group packed up, Shuiqing followed Yan Qiu and others to see the wine brewing.
The kitchen was built on the east side. Originally, there were two rooms, one for cooking and one for eating.
Later, when they wanted to make wine, they simply expanded the original two rooms into four. Fortunately, the land was large enough and it was convenient to add them together.
One side was still the kitchen and dining room, and the other side also had a stove, with three stove holes in a row, for the convenience of steaming rice. The other room was used to place the large water tank for making wine.
In order to make it easier to ferment in winter, Shuiqing, the wine-making room, borrowed the model of the northern kang. The rice was steamed and the fire was burned there, and the smoke flowed along the flue, and the temperature here gradually warmed up.
The temperature is easy to control, and there is no need to wrap a quilt.
After all, the daily output of wine is 200 kilograms, and it is too troublesome to rely on quilts to store the amount for three to five days at the same time.
"Mother, sales have not increased for several days, and may even decrease." Fan He reported with his head raised.
"Brother Ling and I have been to many places these days, and we haven't reached an agreement with any of them. Brother Ling went to inquire and found that other wines are cheaper than ours!"
Shuiqing asked calmly: "How much cheaper?"
People who do business will consider the issue of price reduction.
After all, she is not the only one making wine in the market. Others start a price war and make it impossible for them to sell. This is the most common business method.
Fan He originally thought that this was a big deal. He had not eaten well or slept well for several days. Now that he has moved to a new house, he dared to tell her because he thought that A Niang was finally relieved.
He was afraid that she would not eat well or sleep well like him. He had to take care of three meals a day and a lot of people and things every day, which would exhaust her body.
Unexpectedly, A Niang was not anxious at all. It was as normal as asking about the weather today.
Influenced by A Niang's calm mood, Fan He gradually settled down and replied: "It's eight cents cheaper per catty. If the restaurant takes more, it can be discounted by two cents per catty."
Yan Qiu and others heard it and silently calculated in their hearts that one catty of rice can produce at most two catties of rice wine, with a net profit of about thirty cents, while other families directly reduced the price by ten cents per catty, and two catties is twenty cents!
"A Niang, other families have reduced the price too much!" Xing Hui took a deep breath and said worriedly.
"Should we also lower the price?" Fan Jiang understood it very simply. If others can lower the price, they will lower the price too! Let's see who can outlast the other.
When Shui Qing heard the price reduction, she immediately understood that they wanted to use the price reduction to kill their family.
Wine brewed from a pound of rice could earn thirty coins originally, but now only ten coins. This is the lowest price ever!
You should know that most of those families hire people to do the work. Helpers in the city are not cheap. The cost of workers is dozens of coins a day. Some have to rent a storefront, which is a huge expense. Their costs are much greater than their own.
Now this number is a profit for their family, but for them, it may not only make no money but also a loss!
But they would rather lose money than lower the price, just to make their own wine unsalable.
As long as their own wine cannot be sold, they will have to withdraw from Guangning Prefecture after a long time. At that time, they will raise the price and continue to make money later.
She only looked at Fan He and asked, "Have the wines in those restaurants been reduced in price?"
Fan He was stunned, not knowing why A Niang asked this.
Shui Qing asked again.
Fan He shook his head, "I, I didn't ask."
He was only concerned about the purchase price of the wine, and didn't care about the selling price of the restaurant.
Ling Ran next to him looked up at Shui Qing, pursed his lips, and said, "I asked, the wine in the restaurant is still the same price, not a penny lower;
We also bought their wine and tasted it, the taste is the same as always, there is no improvement, not as sweet as Yan Qiu's wine."
Shui Qing looked at Ling Ran with approval, thinking that this child's reaction is unbelievably quick, is it really a difference in talent?
However, Fan He is not very old, and he will definitely be good in the future if he follows Ling Ran and is tempered.
When Fan He heard Ling Ran's words, an idea flashed through his mind, and he quickly looked at A Niang, waiting to see if it was what he thought!
Shuiqing taught her children on the spot: "Lowering prices is the most useless means, and it will only end up hurting both sides.
The most important thing is to ensure our own quality. If other companies' products are better than ours, we can't compete with them without lowering prices. That's when we really need to worry and improve the formula and quality.
The price of the restaurant has not been lowered, and the wine is still the same. The customers have not benefited. The profits from their price reduction have all been taken by the restaurant owner!
For wines of the same price, customers will of course choose wines with good taste, and even if the restaurant lowers the price by a few cents, most of the customers who can drink will choose what they like, not the cheap ones."
After all, in this dynasty, wine is a luxury, and people who can go to restaurants to drink will not choose bad wine for a few cents cheaper.
There are only necessities such as black flour, coarse grains, coarse cloth, and linen, and they are the most basic necessities. Buyers will buy the cheaper one even if it is only one penny cheaper.
She looked at her eldest daughter and ordered: "Yan Qiu, from today on, make less every day, and the daily supply will be about 150 kilograms."
"Okay." Yan Qiu agreed directly without any objection.
Fan Jiang didn't understand, "Mother, we could sell 200 kilograms a day before, and the restaurant alone orders 120 to 30 kilograms a day. Is the rest enough for those individual customers to buy?"
"Not enough, just right." Shui Qing said, seeing that all the children in the circle showed confused expressions, and explained calmly: "The daily supply is limited. If you can't buy it, you can only get it early the next day.
Think about it, one is a wine that you have to queue up early to buy, and the other is a wine that can be bought at any time when there are few customers. If you were in your place, which one would you buy?"
"The one that queues up early!" Including Ling Ran, the voices of the answers were surprisingly consistent.
I don't know what's going on, they think the one with more people buying must be better or more delicious.
Shui Qing smiled. This is the herd mentality.
Don’t blame them. We are all ordinary people and will make similar choices.
She continued to ask: “If you want to eat a certain pastry today, but it is sold out when you go there, will you think of buying it the next day? And it must be from that store?”