Chapter 823 823. A brand new era
At Viacom's headquarters building in New York, the conference room was still brightly lit at two o'clock in the evening.
Directors who usually rarely show up in the company, almost all gathered in the headquarters conference room at such a late hour today, and the reason for all this naturally came from Nie Wei's counterattack.
AMC Cinemas has 351 theaters in the United States with a total of 5,051 screens.
Fanxing Cinemas has 216 theaters in China with a total of 3,269 screens.
The two theater chains combined have a total of 8,320 screens. The key is that all these resources belong to one person, and that person's name is Nie Wei.
Nie Wei, who owns 567 theaters and controls more than 8,300 screens, is definitely the number one theater chain operator in the world. The key is that the theater chains in his hands are also very influential, including AMC Needless to say, theater chains are located in the United States, the center of world cinema.
Fanxing Cinemas is located in China, which is considered by countless filmmakers to be the only film market in the world that is likely to surpass the United States in the future.
"We must fight back in this matter and let everyone know that Viacom's dignity cannot be violated by anyone!"
"Haha? Viacom's dignity has been completely destroyed by that director Michael!"
"Nie Wei has too many entertainment resources. There is no need for us to offend Nie Wei for a director. That will cause us heavy losses in the Chinese market."
"This was a war that should not have happened, and all the mistakes were caused by the director."
"But Nie Wei's actions have put us on the hostile side. Showing weakness is not our style at Viacom."
"Let's negotiate and let Nie Wei give up revenge. We will also treat this matter with the respect that a super rich man deserves."
There were constant noisy sounds in the conference room, and from time to time there would be some roars. The directors who usually held tables were now like quarrelsome aunts in the vegetable market, arguing over their own opinions.
But in the final analysis, it all comes down to two words, profit!
The reason why Nie Wei was able to counterattack so quickly and accurately is because both AMC Cinemas and Fanxing Cinemas are Nie Wei's unique personal assets. These companies have only one voice, and that is Nie Wei's voice.
Therefore, he can quickly implement his will to the end. Even if someone in the company feels it is inappropriate, there is no opposition during the execution.
But Viacom is different. In terms of its size, its strength is definitely higher than that of Nie Wei. However, there are many factions within this giant company, and each faction has its own will and demands. When facing Nie Wei, However, under the storm of revenge, they inevitably had a dispute.
Some people believe that Nie Wei's revenge is a provocation to Viacom, and that in order to maintain the company's face, it must fight back.
But there are also some people who believe that Nie Wei's revenge was actually directed at director Michael, and that Viacom just took the blame for the director. Moreover, they feel that retaliating with Nie Wei in this way is not in the interests of the company, but should Seek communication to resolve this trouble.
Some people even think that they can use this opportunity to get closer to Nie Wei. Nie Wei’s Fanxing social platform and theaters are both resources that Viacom values equally. In the business battlefield, there are never permanent enemies. In the eyes of these people, as long as it works well, it may not be impossible to achieve good relationship progress between Nie Wei and Nie Wei through this matter.
Of course, everyone present also had the same view, that is, Director Michael must be dealt with, at least to give an explanation to Nie Wei and the tens of thousands of Chinese people who have been blocking the door of Paramount all day long.
"Michael's actions have affected Viacom's image. No matter how much benefit he has achieved for the company, this matter must be dealt with seriously."
"Agree."
"I agree."
"What suggestions do you have for dealing with him?" the chairman asked. This sentence caused the conference room to fall into silence for a while. Every director was considering the appropriateness of this handling.
If it was an ordinary director, Viacom would have thrown him outside the gate of Paramount headquarters. As for whether the Chinese drowned him with spit or simply hammered him to death, Viacom would not care. Yes, who allowed him to make such a big mistake, which even affected the image of the head office.
But Michael is different. He is one of the few commercial directors under Viacom who can make money.
You must know that since 2004, Paramount has produced almost no movies that can cause a sensation in Hollywood. It was not until it cooperated with DreamWorks to film "Transformers" that this series of movies was considered a success for Paramount, a former Hollywood company. One of the eight major production companies has put a fig leaf over it.
As the director of the "Transformers" series, Michael has naturally become a talent that Paramount and even parent company Viacom attach great importance to.
If it weren't for the negative comments made by Michael Bay this time, Viacom would not be willing to deal with this company's money tree.
"I think we can fine him part of his bonus and ask him to donate part of the money to charity. The last formal apology is also necessary." A director raised his hand to express his opinion.
When the words fell, there was no objection. It was obvious that the directors present did not want to deal with this great director whose job has brought hundreds of millions of dollars in revenue to the company.
"Apology is the key. Tell Michael that this is the trouble he caused. He must have the courage to take responsibility!" The chairman's speech determined the outcome of this matter.
Michael did not resist the company's handling of the matter.
In fact, he panicked the moment he saw the news report. When he came to his senses, his first thought was to find the guy who secretly recorded his speech and then smash his head with his beloved PA7.
Of course, Michael was angry and understood that he was in big trouble.
This was originally a slightly boastful speech in private. Once it was made public, it also meant that he immediately offended a group of people.
The first one was Nie Wei. Although Michael had a bad impression of Nie Wei and felt that the other party was too arrogant, it was undeniable that no matter Nie Wei's wealth or the power in his hands, Michael needed to respect him.
When he said that, he looked nonchalant, but in fact, it was because of the fear of Nie Wei's revenge from the bottom of his heart that he despised the other party more and more in his speech, as if this would give him more confidence.
But when these remarks really broke out, Michael was scared, so scared that he huddled in his quilt for a whole day, and was completely shocked.
Then tens of thousands of Chinese went to Paramount to protest, and there were calls and text messages from Paramount executives scolding him, and Nie Wei's reckless and cruel counterattack made Michael collapse instantly.
The glass of his villa was broken by bricks the day after the incident was exposed, but he didn't dare to open the curtains to see who broke his window, just hiding in the room waiting for the police to deal with it.
Because there were also many Chinese people gathered outside his villa, he not only protested in action, but also took legal action.
From the moment he received the first lawyer's letter, Michael knew that this was just the beginning of trouble.
After his remarks were exposed, these troublesome organizations would definitely send letters of lawyers to his home, and he would be involved in troublesome lawsuits every day, and he didn't know how long it would take to get out.
In just a few days, Michael felt that his hairline had become higher when he looked in the mirror. This was not his illusion. Because of too much pressure, he did lose a lot of hair in the past few days.
However, the only comforting thing is that Viacom did not give up on him. Although it forced him to donate a large sum of money to charity, it did not deprive him of his directorial power. Even the third sequel of "Transformers" was still given to him to shoot.
And what he has to do now is to put an official end to this matter. Viacom will hold an apology meeting for him. At that time, more than 70 media from all over the United States will be present, and CBS, a subsidiary of Viacom, will also broadcast live on the spot.
This is very embarrassing, but Michael has no room for rebuttal. In fact, after the remarks were exposed, he knew that this day could not be avoided. Insufficiently insisting on the so-called face will only make things worse.
Instead of that, it is better to apologize seriously and let the obsession of those Chinese people's demands get a channel for venting. Even if they will be scolded for a while afterwards, at least they will give the public an explanation and pave the way for whitewashing themselves in the future.
Michael is preparing for his own apology meeting, and Nie Wei is also under pressure.
After all, his sudden reduction of the schedule of "Transformers 2" caused a lot of disgust among the audience. Although "Transformers 2" has passed the hot period when it was first released, it is still the box office leader in this period. The rash reduction of its schedule will also cause a great loss to the revenue of each theater under the theater chain.
This can be seen from the box office results of the day. AMC Theaters, which has the second largest number of screens in the United States, only ranked fourth among all theaters in terms of revenue on that day. This gap is obviously caused by the rash reduction of the schedule of "Transformers 2".
The Star Cinema in China also had the same experience, but the domestic public opinion was much better. Many people felt that Nie Wei's approach was very satisfying, and a lot of people called for a boycott of "Transformers 2" on the Internet.
After all, Michael's remarks hurt all Chinese people.
"Nie Wei, is it not considered enough for you to do this?" On the day when the Star Cinema reduced the schedule of "Transformers 2", Wang Zhonglei personally went to Nie Wei's villa and talked to him.
After all, except for Nie Wei who knew his trump card, others did not know. They all felt that Nie Wei's actions this time were a bit too impulsive.
Facing Wang Zhonglei, Nie Wei naturally had nothing to hide, and told him the agreement he had reached with Fox.
After listening to Nie Wei's words, Wang Zhonglei's eyes widened.
"Do you trust the movie called "Avatar" so much?" Wang Zhonglei asked. After listening to Nie Wei's words, he grasped a key point, that is, everything Nie Wei said was actually based on the premise that the movie "Avatar" could have a super good performance.
Otherwise, Nie Wei's actions this time would still be criticized, and even become a stain on his career.
"Brother Zhonglei, in my eyes, "Avatar" is a work that transcends this era, just like the emergence of Apple smartphones has reshuffled the current mobile phone market. The emergence of "Avatar" will also lead to a new era, that is, the 3D movie era!"
Nie Wei was full of confidence when he said this, because this is what he has experienced.
You should know that when this movie was released, the sensation it caused was unimaginable to everyone now.
It sold the most expensive movie tickets in China, with a ticket costing up to 200 yuan. At that time, there were even scalpers who sold a ticket for thousands of yuan, but it was still in short supply.
It made Chinese movie fans line up all night for it. Some people even lined up at the entrance of the theater with tents a day in advance, just to be able to watch this movie once.
It also created a miracle that as long as the theater arranges the screening of "Avatar" in a day, there will be a 100% attendance rate. Moreover, this movie also keeps the theater open for 360 hours and plays it 24 hours a day.
Its appearance is really like Apple's smartphone, which has adapted the entire film market. Since "Avatar", all blockbusters that pursue visual effects will inevitably be produced in 3D.
"No wonder, no wonder, no wonder." After listening to Nie Wei's insights, Wang Zhonglei said "no wonder" three times in a row, and then looked at Nie Wei with a look of shock in his eyes.
Because he suddenly thought that when the Star Cinema Line just started to develop a few years ago, Nie Wei would always reserve a super hall when building a cinema. At that time, Wang Zhonglei thought that such a super hall was a bit wasteful, and it would be better to divide it into two or even three small halls, but Nie Wei did not listen to his advice at all and continued to do his own thing.
Later, all these halls were transformed into IMAX screening halls by Nie Wei. Wang Zhonglei also felt that this was redundant and that Nie Wei had money to burn.
But now after listening to Nie Wei's words, if what Nie Wei said was true, then Nie Wei's foresight was too terrible.
You must know that now, apart from the Star Cinema Line, there are only a handful of screening halls in the country that can show IMAX-3D. It can be said that 90% of the IMAX screening halls in the country are in Nie Wei's hands.
If "Avatar" is really as popular as Nie Wei said, then Nie Wei's cinema line will surely usher in a super leap.
As for Transformers, Wang Zhonglei thought that the old was replaced by the new. After all, Emperor Minghuang of Tang had Yang Guifei, so how could he care about the vulgar women in his harem? It is estimated that the audience at that time would not care about this movie.
"By the way, according to the time in the United States, it should be the apology meeting of director Michael now. I wonder if it is over?" Wang Zhonglei did not dare to think about it anymore, so he changed the subject.
"Just watch and you will know." Nie Wei's TV can receive CBS through the Internet. After finding the remote control, Nie Wei quickly found the CBS channel. When the picture jumped in front of the two, Michael on the screen had already walked out of the press conference. It was obvious that the apology meeting was over.
"I missed it, what a pity..." Wang Zhonglei said with regret, but as soon as he finished speaking, Michael, who was walking with his head down, suddenly screamed in the live broadcast screen, and the crowd also followed a commotion.
When the camera stabilized and focused on Michael again, we saw a broken egg hanging on the head of the great director. Even through the screen, his appearance made people feel funny and disgusted.
Nie Wei and Wang Zhonglei looked at each other, and saw the look of surprise in each other's eyes, and then laughed heartily at the same time.
Thank you for the generous reward of 2000 from Beifeng that night, thank you for the generous reward of 1000 from the smile of the god of death, and thank you for the generous reward of Fantasy Paradise and 0773.