Chapter 824 824. A call from the King of Sunglasses

Chapter 824 824. A call from the King of Sunglasses

The images and videos of Michael being hit with eggs after he walked out of the apology meeting were not surprisingly on the hot search list of the day, and entertainment news and newspapers and magazines also reported on it. Readers always like to hear about such scandals.

However, this did not relieve the pressure on Nie Wei.

Under the promotion of Viacom, AMC Cinemas and Star Cinemas have never let go of the adjustment of "Transformers 2".

Many entertainment columns of newspapers and magazines under Viacom have questioned Nie Wei's move to reduce the price of "Transformers 2", and those industry insiders backed by Viacom have also expressed their dissatisfaction with this matter on the show.

The influence of the media has made many netizens have a negative view of this incident.

"Why should our American cinemas be controlled by a Chinese? Why would we let our things flow into the hands of Chinese people? Now, we don't even have the right to watch a movie we like."

"Nie Wei did not deprive us viewers of the right to choose our favorite movies. He is doing the opposite. Without the audience, he is nothing."

"Michael apologized, but I hope Nie Wei can also apologize, and the object of apology is us viewers who can't watch "Transformers 2" because of his childish behavior."

"We must unite and boycott AMC Cinemas. When he really feels the feeling of losing the audience, he will value our existence, listen to and respect our wishes!"

Some people even went to the X Palace to petition, hoping that the president would come forward to stop Nie Wei's revenge. In just one day, this unreliable petition actually gathered thousands of people.

Of course, in the eyes of industry insiders, they are more puzzled by Nie Wei's revenge.

At the age of 25, Nie Wei has created a net worth of nearly 10 billion. No matter how you look at it, he is not a person who acts on impulse. Michael's remarks are indeed excessive, but with Nie Wei's financial resources, he can have hundreds of ways to retaliate, any of which is more reasonable than the current one.

But Nie Wei chose this rough and simple method without any technical content, which made these experts feel guilty while criticizing Nie Wei, because they had no idea what Nie Wei was thinking.

But they soon knew the answer.

In the early morning of the second day, when AMC Cinemas and Star Cinemas announced the screening rate again, everyone found that among the new movies launched today, the "Avatar" produced by Cameron, which is known as a real 3D movie, has a screening rate of 55% and 65%!

Compared with the screening rate of "Transformers", it has not fluctuated.

At the same time, many movies with poor screening performance have also been removed from the schedule. It is obvious that all this is to give way to this "Avatar".

Could it be that the announcement jointly released by AMC Cinemas and Star Cinemas was true? Nie Wei was not seeking revenge, but was just paving the way for Avatar. But is this movie really so attractive that it is worth Nie Wei's efforts?

This doubt was answered in just one screening.

One hour after the midnight screening of Avatar, Rotten Tomatoes opened a channel for commenting and rating the film. Within less than a minute after the channel was opened, thousands of reviews about Avatar appeared.

"Before entering the theater, I was still complaining to my girlfriend about the high ticket price, but when I walked out of the theater after two and a half hours, I felt that even if the ticket price was ten times more, I would still be willing to go to the theater."

"All the so-called visual effects blockbusters I have seen before are simply the gap between the Stone Age and modern society in front of the special effects of 3D "Avatar."

"Through 3D glasses, I even feel like I am on a planet full of oceans and trees. This experience is really great."

"I just want to say that this movie is really awesome."

What surprised everyone was that from the early morning to noon, the online praise of this movie still maintained a terrifying data of 99%.

All those who have seen this movie have used "shocking", "incredible" and "movie revolution" to describe this movie. Of course, the audience also has dissatisfaction, but not with the movie itself, but with the theater.

Because there are too few theaters that can provide IMAX-3D "Avatar", many movie fans were attracted by the film reviews and walked into the theater, but found that they could hardly get a ticket.

Of course, there are also 2D and ordinary 3D screenings to choose from, but many viewers who have read the good reviews online or have already watched the movie once always want to pursue the shocking effect of this electronic music and the highest technology when it is screened.

At this time, many people are hiding at home, their faces are red and hot.

Because just a few months ago, many people felt that Nie Wei accepted AMC and started to suspend business for rectification, and then spent a lot of money on the so-called IMAX, which was a very wasteful and meaningless move.

Because in their opinion, IAMX has no merit except being a little clearer. Because of the expensive projection equipment, IAMX movie tickets are usually more than twice the price of ordinary movie tickets. In the past, few audiences paid for it. After all, The difference in clarity is insignificant, but the price difference is prohibitive.

If cost-effectiveness matters, IMAX at that time was simply the most cost-effective option.

But now, Nie Wei's AMC theater chain has the most IMAX projection equipment in the United States. Seeing the queues of people lining up at the door of AMC theaters every day, other film industry bosses don't know how jealous they are.

And no matter how red-eyed they are, no matter how willing they are to spend money, it will take time to immediately renovate an IMAX theater, and during this period, all business will be taken over by AMC Cinemas.

This situation is even more serious in China.

On the eve of the release of "Avatar", there were only 109 theaters in China with IMAX-3D screening rooms, and Star Cinemas owned 98 of them, accounting for a high ratio of 90%.

When "Avatar" hit theaters at a phenomenal level, the value of the Stars Cinemas brand also increased significantly.

After all, in the whole of China, only Fanxing Cinema has provided IMAX-3D movie viewing services on a large scale, and it has left a good impression on the audience.

After all, if there were no Star Cinemas, audiences in many cities would not even be able to watch the IMAX-3D version of "Avatar" because apart from Stars Cinemas, there are too few IMAX theaters across the country, and even It cannot cover first- and second-tier cities in China, let alone those third- and fourth-tier cities.

In the original time and space, there are those kind of movie fans who drive all day and night to Kyoto just to watch "Avatar" in IMAX-3D. The fundamental reason for this is not only that the movie is too attractive, but also because There are too few IMAX theaters.

However, Nie Wei's advance layout has undoubtedly alleviated the dilemma of Chinese movie fans who want to spend their money but have no place to spend it. Although Fanxing Cinema Line has not yet deployed its theaters to the county level, movie fans in dozens of large, medium and small cities across the country can obviously Experience this masterpiece that opens a new chapter in film history all at once.

However, hundreds of IMAX theaters failed to satisfy the enthusiasm of the audience. Including Nie Wei's Star Cinemas, in the first week of the release of "Avatar", as long as there are theaters with IMAX theaters, all theaters are open 24 hours a day. Open for business.

But despite the non-stop broadcast every day, there are always queues at the entrance of the cinema, especially in the first three days, as long as it is the IMAX-3D version of "Avatar", there must be 100% attendance.

What's even more terrifying is naturally its box office.

Thanks to the support of the IMAX-3D version of 200 yuan a ticket, "Avatar" took in a box office of 180 million on the first day, breaking the previous first-day box office record set by "Assassin's League", and this was It's just the beginning. In just three days, the box office of "Avatar" has been soaring, directly exceeding 800 million, shocking the attention of countless people.

In North America, "Avatar" is also sweeping. Whether it is "Transformers 2" or something else, after colliding with "Avatar", they all sank, and the box office plummeted.

Among the box office statistics of the past few days, "Avatar", which has 62% of the movies scheduled in North America, accounted for more than 85% of the box office.

In China, it is even more exaggerated. Avatar, which has 70% of the film schedule, accounts for more than 90% of the box office!

The phenomenon caused by one of us when "League of Assassins" was released was already severe enough. Unexpectedly, the appearance of "Avatar" once again broke the limit of box office impressions that Chinese filmmakers have.

"Nie Wei, do you think "The Martian", which was also produced in 3D, can be as popular as "Avatar"?" Wang Zhonglei couldn't help but ask while chatting with Nie Wei.

He is really envious of the effect and box office generated by "Avatar".

And when he thought about Nie Wei's insistence on making a 3D version of "The Martian", he wondered whether this movie would be like "Avatar", taking the world by storm and creating a box office miracle.

Looking at Wang Zhonglei's expectant eyes, Nie Wei could only smile helplessly and explain.

""Avatar" is the world's first true 3D movie. As the first to eat the cake, it is inevitable that it will cause such a sensation. Once the audience has satisfied their curiosity about 3D movies, latecomers may not be able to Never achieve this effect again.”

"And "The Martian" is different from "Avatar". Although it also uses 3D technology, "Avatar" has more than 2,500 special effects shots in the entire film. In comparison, "The Martian" only has only 3D special effects shots. Only five hundred and fifty-two."

"So in terms of 3D rendering effect, "The Martian" is definitely not as good as "Avatar"."

Although Nie Wei didn't mention the box office, Wang Zhonglei heard that Nie Wei obviously meant that the box office of "The Martian" would not reach the level of "Avatar".

However, Wang Zhonglei was still a little unwilling and asked: "Nie Wei, I am asking if we can achieve better results by adding more special effects shots to this movie."

Nie Wei was also stunned when he heard Wang Zhonglei's words. He didn't expect that Wang Zhonglei would not give up after listening to his explanation. The meaning of these words was obviously to ask Nie Wei whether "The Martian" with special effects could achieve the level of "Avatar".

But what is the matter?

"Brother Zhonglei, for "The Martian", 552 special effects shots are enough to meet the needs of the movie. You are wasting money if you add more. Not only will it not have a good effect, but it will even reduce the quality of the movie. "Avatar"'s performance is indeed phenomenal. I think no movie can surpass it in the past two years. After all, it has the right time, place and people, and it is also the precious fruit that Cameron has harvested after years of hard work."

Wang Zhonglei was silent this time, and did not ask Nie Wei if he could do it. What Nie Wei said just now actually gave him a clear hint, so that he put away those unrealistic ideas in his mind.

However, Wang Zhonglei's desire for a movie like "Avatar" has not diminished at all. As long as you are a moviemaker, who doesn't want to make such a super movie that the world is paying attention to?

"Nie Wei, do you think our company will have the opportunity to make such a movie in the future?"

Nie Wei glanced at Wang Zhonglei, smiled, and replied: "Of course."

The release of "Avatar" perfectly solved Nie Wei's troubles. Those fans who jumped directly to "Avatar" had already transferred their affection to "Avatar". As for "Transformers 2", the box office plummeted after the release of "Avatar". Not only AMC and Star Cinema adjusted its screening schedule, but other theaters soon followed suit.

Even the theaters under its parent company Viacom followed closely and lowered the screening rate of "Transformers 2" to make way for "Avatar", but the adjustment range was not as large as that of other theaters.

Because of the advance layout, Nie Wei Fanxing Cinema Line not only gained benefits and reputation in this Avatar craze, but also achieved the purpose of revenge.

Just when Nie Wei was in a good mood, a phone call came, which brought a little episode to Nie Wei's life.

One day in mid-October, Nie Wei suddenly received a call from Wang Jiawei at home. After answering the call, Nie Wei almost cried, because the sunglasses king finally informed Nie Wei that "The Grandmaster" was about to start filming.

It's just that after such a long time, Nie Wei had already quit the villain role. Now Wang Jiawei called, just hoping that Nie Wei would fulfill a promise he made to him when he quit, that is, to have a cameo performance in the film.

For this, Nie Wei naturally agreed to it happily. After all, if Wang Jiawei hadn't led him on that journey to the Grandmaster, he wouldn't have made such great progress in Chinese martial arts. It can be said that Wang Jiawei has made a great contribution to his ability to step into the half-step Grandmaster.

That night, Nie Wei told Shu Chang that he was going to guest star in Wang Jiawei's movie.

Shu Chang's reaction made Nie Wei laugh so hard that his stomach hurt. The woman blinked her crescent eyes, her eyes full of surprise, looking at Nie Wei, as if she had heard that the end of the world was coming.

Thanks to Fantasy Paradise, 0773 for the generous reward.