Chapter 1462 1564. Small tricks

Chapter 1462 1564. Small tricks

There is a term in psychology called the herd effect.

It means that when an individual is influenced by a group, he or she will doubt or even change his or her own views and change in the direction consistent with the majority.

This is commonly known as "following the crowd".

The reason is also very simple. People living in this world are actually more likely to go with the flow and rarely intend to be different, because that is likely to cause isolation.

Most normal people yearn for group life, have their own social circles, and like to communicate. Naturally, they will subconsciously avoid isolation from the bottom of their hearts. Therefore, sometimes even if their own views are different from those of the masses, they will still follow the view that the public agrees with more on the surface.

In this process, people's subconscious will continue to convince themselves, so that later, you will really agree with this view.

In the entertainment industry, this effect is also very common.

The simplest example is that when you think a star is ugly or has no strength, many people praise her face as a high-end face, and her strength is actually very strong. When this kind of speech prevails, many people will gradually accept that she is not very ugly, she is just very beautiful and unique, and she is not without strength, at least she works very hard.

This is also the use of Boss Wang's water army.

He needs to create a feeling that the public thinks this movie is good and worth watching as soon as the movie is released, and use the public's herd mentality to coax them into the theater.

At the same time, he prepared another 100 million yuan of funds, and this money was not used for subsequent publicity, but to use this money to "buy box office".

This is also a kind of herd mentality.

Why did a certain embarrassing break through 1 billion yuan at the beginning? To a large extent, it was caused by a herd mentality, because its performance was very good, even outstanding, so some people would curiously walk into the cinema for this reason.

When the film's performance is better, the effect it causes will be greater, and the box office will be higher, just like rolling a snowball. The final result will be very different if you roll a snowball the size of a ping-pong ball and a snowball the size of a basketball.

Of course, the basis of all this is that the quality of the film must meet the standard, at least not too bad.

Boss Wang is still confident about this. He has seen "Crazy Alien". Although the quality is not a classic, in Boss Wang's opinion, it is also a qualified New Year's film. Although there are not many surprises and accidents in the plot, at least there are many humorous and funny elements.

Moreover, Director Ning's black humor uses the film to satirize reality, so overall this film still has some depth, not a completely superficial and purely funny comedy.

Of course, some people raised doubts during the meeting.

"Will 100 million be too much? I think 20 million should be enough." When they heard that Boss Wang was going to spend 100 million to buy the box office, some people felt unhappy.

After all, at the end of the year, it is time to distribute dividends. If this money is saved, everyone's year-end dividends can be a little more.

Without Boss Wang saying anything, someone immediately stood up to refute.

"You are short-sighted. As the saying goes, you can't catch a wolf without sacrificing a lamb. How can you get output without investment? 20 million, you are so lucky to say it."

"That's right." Someone immediately said, "Now if you say that the box office of 20 million is out, others will only think that you are a flop, and it will not create any big effect. Movies that don't break 100 million a day have no potential to be a big hit. You must know that the audience's vision has long been raised. This is not the era when the box office broke 100 million and everyone was shocked."

Boss Wang watched his brothers talking to each other, and the 20 million was so red in the face that he couldn't speak. He was so satisfied in his heart.

This is the scene he wanted.

Why was he willing to pay such a high price to take back the shares of Fanxing Company from Nie Wei? Wasn't it just for this scene?

In the past, although he was also a boss, he always felt powerless in such occasions. He felt that there were always a lot of people opposing what he said, especially when Nie Wei was there, everyone was more listening to Nie Wei's opinions.

But now it is different. Most of the department heads of the company are his people. In Huayi, he has barely achieved the level of having his word.

Boss Wang feels that being a boss like this is fun now.

"Ahem." Boss Wang cleared his throat and attracted everyone's attention before saying, "Xiao Wang's idea is also for the company, but let's change our thinking. Now it seems that we have invested 100 million, but what if this 100 million can bring us a return of 1 billion in box office revenue?"

"We need to know that the movie "Crazy Alien" is not only to reap actual benefits for us, it also represents the signal of our Huayi's rise and the hope of reviving our market value. This is far more important than the box office benefits we have obtained."

"The reason why I invested so much in this movie is not to expect it to make a lot of money for our company. Making money is good, but I have also said that the more important thing is our market value!"

"I think you also hope that the shares in your hands will not become waste paper, but golden leaves, right?"

Many shareholders present nodded subconsciously.

Box office dividends can certainly make everyone happy, but the value of everyone's shares is obviously more important. For the value of the company, everyone can accept that they don't make money or even lose money sometimes, because these investments will often bring them ten times or even a hundred times the profit in the future.

And they also believe that Huayi has this possibility, and it may even be very large.

After all, Huayi's market value was once close to 100 billion yuan, and it was the largest entertainment company in China. The shelf is there. As the saying goes, a lean camel is bigger than a horse, but if this camel is saved, then everyone will really make a fortune.

"I agree with Mr. Wang's plan." The previous 20 million was the first to raise his hand to express his agreement this time.

Boss Wang nodded with satisfaction when he saw this.

Needless to say, all employees agreed with Boss Wang's plan, and according to the plan, 100 million funds were immediately prepared.

Boss Wang did not plan to play with batches of investment. If he wanted to play, he would play big. He planned to spend all the 100 million within one day to achieve a blockbuster effect.

The real effect will start from the second day. If the box office revenue of the second day reaches more than 80% of the first day, then it proves that Boss Wang's plan is successful. The public begins to follow the crowd, and the box office trend of the movie will definitely become very good.

For Boss Wang, this is also a gamble. If he wins, he can at least save his life. If he loses, he may really be seriously injured.

The only thing that makes Boss Wang entangled is that the purchase of box office cannot bypass Fanxing Cinema, which also means that Nie Wei will know his actions.

Nie Wei did know the news at the first time.

"Do you want to refuse?" Luo Yuan asked on the phone.

"Why refuse? Isn't it sweet to make money?" Nie Wei replied with a smile.

The relationship between Fanxing and Huayi is indeed a bit tense now, but in Nie Wei's view, it has not reached the point of "not interacting with each other".

Moreover, this matter is different from Huanxi's actions. Boss Wang's movie has been scheduled for a long time, and the purchase of box office is also real money. Although the means are a bit despicable, at least it follows the rules.

"Boss Wang also said that he wants a preferential price." Luo Yuan said again.

"Okay, give him a price for the whole theater."

"Then I'll arrange it like this." Luo Yuan couldn't help laughing when she said this: "I never thought that Boss Wang would buy box office tickets one day."

The reason why Luo Yuan laughed was because during the period when Nie Wei was in charge of Huayi, Huayi really didn't do anything so embarrassing as buying box office tickets.

At that time, Huayi was definitely a golden signboard. There was even a saying among the public that "Huayi's products must be high-quality." How could Huayi be bothered to buy box office tickets?

But since Nie Wei left Huayi, countless first-line actors have "escaped" Huayi one after another. Coupled with the loss of copyright, Huayi's days have also plummeted.

So when she heard that Boss Wang wanted to buy box office tickets, Luo Yuan secretly mocked in her heart, wondering if those who had made trouble for Nie Wei at the beginning regretted it now?

Boss Wang at least didn't regret it, but he felt very distressed.

The money given to Fanxing Cinema alone reached 26 million. As for how to reasonably convert this 26 million into actual box office tickets, this is the work of Fanxing Cinema.

"I've watched the most expensive movie during the Lunar New Year." Thinking about the fact that he spent 100 million yuan to buy movie tickets but didn't watch the movie, Boss Wang couldn't help but smile bitterly.

The 100 million movie tickets will not be wasted. A part of them will be used as employee benefits. Almost every employee of Huayi will be allocated at least five movie tickets. You can go to the movies with your boyfriend or girlfriend, or with your family, relatives, girlfriends, and brothers. If you don't have enough, you can apply to the company. As long as it is reasonable, it will be issued immediately.

After all, it's a waste if these tickets are not used. It's better to use them as employee benefits and get some thanks.

At first, Boss Wang wanted to give some to the fans of his stars as benefits, but then he thought that there might be many real contributors to the box office among those fans, so Boss Wang thought about it and gave up.

100 million seems like a lot, but it will be quickly digested when it is invested in the box office.

Of course, if this matter can really be exposed, Boss Wang may have to create a record, the movie with the highest box office amount in a single day?

No matter what, the investment has been made, the water army has confirmed the preparation, and the notice has been sent out. Once the time comes and the major film review websites open comments, these water armies will rush in and occupy the mainstream of comments.

On this day, Boss Wang did not rest early, but was alone in the study, brewing a large cup of strong tea, watching the news about "Crazy Alien" on the Internet, and waiting for the early morning movie to be released.

When movies are released nowadays, it is no longer an era of bayonet fighting. It is not enough to compete on quality, and public opinion must also keep up.

So as early as a week ago, Boss Wang had arranged some big Vs to promote. Of course, direct promotion would seem too direct and easy for netizens to resist, but there have been capable people in this industry who have found an effective way, that is, praising the director and the leading actor.

Often at this time, the leading actors will also cooperate with the promotion, and even the agency behind the leading actors will echo and add fuel to the flames.

For example, there are many soft articles praising the lead actor Shen Pang on the Internet, saying that his Happy Twist has replaced Zhao's class and become the new generation of comedy overlords in China, and Shen Pang is also a leading figure in the comedy circle.

There are also people praising Ning Hao, saying that director Ning Hao's works have depth, thoughts, humor, and feelings, and he is a director with four qualities.

Even Huang Bo and Lei Datou were praised by people, and they were eventually linked to the movie.

So even though the movie was not promoted directly, it was indirectly promoted under such overwhelming praise. In addition, what made Boss Wang very proud was that he still used several popular young actresses despite Ning Hao's strong opposition.

Although it was just a cameo, it seems that it is really valuable now.

It is because of these young actresses in the cast that their fans are now spontaneously promoting the movie. One of them even made it to the hot search list. Those who don't know thought it was the leading actor. In fact, they are all just guest passers-by, with only two or three lines at most.

Boss Wang feels that he seems to have found the manual for the use of popular actors.

The reactions of netizens are both good and bad, but because Boss Wang focuses on promoting those artists who usually have a good reputation, the comments are still good, at least before the movie is released.

Nowadays, artists pay more and more attention to word of mouth, because many people will define this work because of the reputation of the artist even if the work has not been released yet. Artists with bad reputations will most likely affect the reputation of the work, while artists with good reputations will add points to the work.

Boss Wang was browsing the news, and time passed little by little, and the early morning passed.

Nowadays, the Internet is very developed, and the box office does not need to be checked through internal relationships, but can be checked directly by downloading an APP on the Internet. What makes Boss Wang feel uncomfortable is that this APP is also made by Nie Wei's Fanxing Company.

Except for those self-employed film industries that have not joined the theater chain, the real-time box office of all domestic film industries under the theater chain system can be checked on this APP.

The first batch of box office in the early morning was 15.6 million. Boss Wang looked at this data, neither disappointed nor happy. In short, it was a very ordinary number, because after all, there was his own investment in it.

"Let's wait until daytime." Boss Wang, who felt his eyelids fighting, decided to rest, but he didn't expect that he slept until more than ten o'clock that day.

After waking up in a daze in the morning, Boss Wang didn't feel anything until his wife, who was watching TV, reminded him that he had slept until almost noon.

Thinking of this, Boss Wang didn't even bother to brush his teeth, and quickly opened the APP on his mobile phone to check the box office data of "Crazy Alien".