Chapter 1019 Success through Replication

Chapter 1019 Success through Replication

Nanyi has not been connected to the atmosphere of Shanghai and Shanghai for a long time. Based on imagination, he can't think of any way to get money for a while. It is either too big and needs a lot of time to prepare, or it is too small, and he doesn't want to waste that time.

Standing on the South Bund, standing on the edge of the balcony-shaped embankment that protrudes into the river in a curved shape, there are wonderful people in pairs from left to right, but Nanyi is the only one that stands out.

Facing the wind of the river, Nan Yi took out the phone book and looked through it, found Zhao Tianyang's number and dialed it.

After the call was connected, Nanyi heard the voice of drinking orders from the opposite side, "Boss Zhao, where are you chic?"

After the noise on the other side of the phone disappeared, a tentative inquiry came, "Boss?"

Nan Yi chuckled, "Boss Zhao is so forgetful, you forgot my voice so quickly?"

"How is it possible? After drinking some wine, I can't hear clearly. Boss, do you have something to do with me?"

"It's nothing. I just came to Shanghai for business. I haven't seen you for a long time. I want to ask you to come out and have a chat. I will not disturb you. I will make an appointment tomorrow or the day after tomorrow."

"No, no, no, I'm not entertaining. A few of my own people and two friends usually get together. Boss, where are you? I'll go find you."

"It's convenient?"

"It's so convenient."

"Okay, turn to the left from the security guard box by the riverside on the South Bund, the third balcony."

Zhao Tianyang came very quickly, and he stood in front of Nanyi in less than a quarter of an hour. Compared with a few years ago, the student atmosphere on his face has faded, and the elite atmosphere is scattered all over his body, with a slight smell of alcohol.

After sizing up Zhao Tianyang for a while, Nan Yi smiled and said, "I haven't received your wedding invitation. Is it because I haven't done it yet, or did you not remember to invite me?"

"In terms of relationship, I am still the same as before, nothing has changed." Zhao Tianyang responded with a smile.

"What about your career? Is everything going well?"

When Nanyi talked about his career, Zhao Tianyang showed pride on his face, "Sit eight and look at nine, only the last step."

"Good boy, I really have you." Nan Yi raised his hand and thumped Zhao Tianyang's shoulder blades, "Soon he will be a member of the 100 million yuan club."

Zhao Tianyang showed a shy smile that he hadn't seen for a long time, "I have today, and I have to thank you, boss."

"Okay, don't call me the boss. I don't pay you salary now, and I don't need to thank you. You have today because of your own ability."

"I want to thank you. Without the money you gave me back then, boss, no matter how capable I am, I wouldn't be able to get up so fast." Zhao Tianyang said seriously.

"Okay, okay, I have received your thanks, tell me, besides stock trading, do you do anything else?"

"I opened a Sunshine Investment Company. At the beginning, I had 20 million funds, but now there are less than 2 million left, and all other funds have been invested."

"What industry did you invest in?" Nanyi asked with interest.

"There are real estate, medicine, and building materials. In order to control risks, the investment is relatively scattered, and no heavy bet is made on any one company."

"The rate of return will be lower if you don't make heavy bets, but the risk is also low. As a side business, it's a good operation." Nan Yi sighed, "This time I came to Shanghai to deal with trivial matters. Is there any project with a small investment, and I just follow up to make up for the loss."

"Really, I'm talking about investment with a company these days. That company wants to develop a hepatitis B diagnostic reagent. I plan to invest the remaining funds of Sunshine Investment. Boss, if you are interested, I will help you connect. .”

"What direction? HBsAg or HBeAg?"

"It seems to be HBeAg. I don't know much about the technology. The reason why I like this company is that several of the main founders graduated from Hudan, and they have extensive connections in Hudan. One of the female founders' grandfathers is life. A master in genetics and a former school leader of Hudan."

"Oh? Interesting, when will you and that company meet again?"

The "company" that Zhao Tianyang talked about made Nanyi very interested. If all the information is correct, this company will be a good investment target.

"Tomorrow at two o'clock in the afternoon."

Hearing this, Nan Yi called Chen Wenqin to his side and introduced to Zhao Tianyang: "Chen Wenqin, my private secretary, if it's convenient, I'll let her go with you tomorrow."

"no problem."

Some old stories don’t need to be recounted for too long. Nan Yi and Zhao Tianyang chatted by the river for half an hour before leaving. After staying in Shanghai for a few days, Nan Yi was too lazy to go back to the Fang Mansion, which was almost sealed up. I ordered a drink and stayed upstairs at night.

The next day, Chen Wenqin stayed behind, and the tiger cubs were sent out to get information. Nanyi took the angel and just needed to sit in "Dream time" to kill time.

Grandma Fang Mengyin may not want the "Dream time" to be too lively, or it may be to show her style. Now the most common cup of coffee in the store is priced at 85 yuan. This is not a rip-off price. The gross profit is less than half. It belongs to the category of conscience charges.

With such a high consumption, it is conceivable that there will not be too many customers visiting the door on weekdays, and it has been evaluated as a "black shop" outside.

It's actually pretty good, clean.

Nan Yi was on the second floor, holding a copy of "Story Club" in his hand, flipped to the cover, and saw the three copper coins printed on it, he smiled knowingly, picked up the phone, and called Li Xiangrong.

"Xiangrong, let me give you an outline. You can think about it and see if it can become a reality."

"Master Nan, tell me."

"A poor boy from the countryside, let's call him Zhuzi. Zhuzi followed his fellow villagers to the capital to work. He couldn't find a stable job, so he could only do odd jobs to survive. One day, he received a moving job from an antique shop.

When moving things, I accidentally broke an antique vase worth two to three hundred thousand yuan. The owner of the antique shop is not a good owner, so he swears at the pillar and asks him to pay for it.

The noise was a bit loud, and after a while, a group of spectators gathered around. The owner of Xinrongzhai, Lao Li, was also alarmed. He listened for a while, figured out the cause and effect of the incident, and sympathized with Zhuzi. Turning his gaze to the broken vase, he saw a character 'South' on the inner wall of one of the vase tiles.

Lao Li was surprised, 'Could it be that this is a new Nanfang that came out recently? '

After careful observation, Lao Li determined that the broken vase was Nan Fang, and after arguing with reason, he freed the pillar.

Zhuzi is a kind and righteous young man. Lao Li has done him such a big favor, and he will remember it in his heart. When he is free, he will take the initiative to help Xinrongzhai. After going back and forth, Lao Li found that Zhuzi was very talented in antique appraisal, so he became fond of talents and accepted him as his apprentice.

Maybe this Zhuzi is a unique genius in antiques. In just two or three months, when Zhuzi went to the booth to verify what he had learned, he missed fifty yuan... I couldn't think of any antiques for a while, anyway. Just something worth 70,000 to 80,000 yuan will do.

Picking up leaks, letting him pick up leaks, accumulated over time, made him worth tens of millions, and then diversified development, real estate, opening hotels, and soon became a billionaire, and also became the famous first person in the capital to make a fortune in antiques. "

Li Xiangrong: "Master Nan, do you want to set an example for others to imitate?"

"Yes, after Zhuzi has made a fortune, he must act in a high-profile way. Luxury cars and villas, return to the village, charitable donations, and embrace beautiful women. In short, you must make people feel itchy and wish you could become Zhuzi."

Li Xiangrong: "I understand Master Nan's intentions, but what do you mean by Nan Fang?"

"Used to combat dissidents, we don't have a lot of goods, categories that are not under our control, and the owner refuses to board the ship, so a few fakes of heavy treasures will come out on the market to suppress the price."

"Master Nan, it's not easy to make counterfeit goods look like real ones. Porcelain is easy to handle in terms of patterns and shapes, but it's hard to control the temperature of the fire. No matter how good the craftsmanship is, it's hard to guarantee that a few pieces of porcelain will be flawless, let alone copy."

Nan Yi chuckled, "I know that fakes are not easy to make. If it is to add a symbol on the real porcelain with micro-carving technology, add a word or cut out a little ink on the inconspicuous position of the landscape painting, is it difficult?"

Li Xiangrong thought about it, "It's not difficult, but it's a pity to destroy the real thing."

"I'm just putting forward an idea. Whether it is implemented or not depends mainly on your opinion. Southern imitation can be a joke, but there are still pillars. Xiangrong, in my eyes, antiques are not much different from stock futures. Market speculation, high Sell ​​low and buy low.

One thing is better about the antique shop, the threshold is higher than that of the stock market. As long as ordinary people are not deceived by lard, they will not step in at all. It is just a game of wealth concentration and redistribution, so there is no need to have too much psychological burden.

Speculating on antiques is more noble than those speculating on phone cards. I overheard someone on the street yesterday saying that an IC card with a face value of 100 was fired to more than 400. It seems that the peak is almost reached, and those who are in charge of the bank are about to slip. "

"It's just a pause for a while, the money is so easy to make, how can I let go, I can change the pattern after a while." Li Xiangrong said disdainfully.

"Hehe, then it's none of our business. You can enrich the content of the outline I just mentioned. When you finish it, I'll ask a master of psychology to come to you to deliberate and deliberate. When the final draft is finalized, you can go to find it." Appropriate pillar."

"Master Nan has no one to choose?"

"No, everything is up to you. Don't treat the pillar as a puppet, and go for a win-win situation."

"Hello."

After finishing the call with Li Xiangrong, Nan Yi continued to sit on the second floor until the barista Wang Tao came to call for dinner.

Wang Tao is the Honey Badger of the Quail Squad. He retired last year. A map of the world and a dart were thrown at random, and it just hit Huaguo. Change another map of Huaguo to do it again, and it just hit Shanghai. Therefore, Shanghai The sea became her retirement place.

I have to say that it is quite a coincidence that Wang Tao's parents are both from Shanghai, but they went to support the third-line construction in the early years. She was not born in Shanghai, and her original household registration was not in Shanghai.

Wang Tao is the first batch of armed personnel of the Nan Clan. He has participated in many missions. Not only are the salaries and subsidies high, but he has also captured a lot of valuable spoils during the missions. Wang Tao doesn't have any expensive hobbies, so, I have saved a lot of money over the years, a little rich woman.

Now she goes back to her hometown as an overseas Chinese in Thailand to contribute to the real estate business, and bought more than a dozen houses in Shanghai at one go, all in places with strange place names, such as Lujiazui and Xujiahui, and bought five or six front-end houses. The rent collected is enough to cover her expenses for the whole year.

I'm bored, and often go to "Dream Time" to pass the time. I got acquainted with the original barista in the store. For some reason, Wang Tao actually learned how to make coffee. When she graduated, the original barista Handed in a letter of resignation and slipped away.

The general meaning of the letter is that "Dream Time" doesn't have many customers a day, and it's too free. He doesn't want to spend his time here, and wants to find poetry and distant places.

Just like that, Wang Tao became the barista here.

The place to eat is on the second floor, and after a while, Wang Tao came up with a plate.

Three dishes and one soup, takeaway from nearby restaurants.

"Are you still used to your retirement life?"

"I wasn't used to it at first, but now I'm used to it." Wang Tao said lightly.

"In a few days, if you think you can do it by yourself, find a partner."

"I haven't thought about it yet. The habits formed over the past two decades are hard to get rid of, and it will scare people."

"There is always a process." Nan Yi said softly, "Take your time."

"What process?" A hand appeared behind Wang Tao, and took a piece of braised pork from the dinner plate. After a few squeaks, he heard another voice of disgust, "Too much oil."

"I said, do you understand the rules? There are eight pieces of braised pork in total. If you eat one piece, how will we divide it?"

"You don't have any."

Long Huiqing turned around and let out a gust of fragrant wind, sat on the side of Nanyi, snatched the chopsticks from his hand, and grabbed the rice bowl for a while, pulling out the untouched rice grains, two bites of food, one bite Rice, snatching Nanyi's right to eat.

Nan Yi moved his seat to another corner of the table, pointed to Long Huiqing and said, "Put your nose on your face, you'd better have a dazzling performance to calm me down, just a night of fun between us can't offset you The current usurpation."

"Don't talk about what happened that night. I'm already married. My husband overheard it and ruined the relationship between husband and wife. Are you responsible?" Long Huiqing said.

"If you don't mention it, don't mention it. Tell me about your grades."

"The result is that I have a thorough understanding of brocade night walks and conspicuous consumption, and the sales of Longqing jewelry will usher in an explosive surge."

"Stop bragging, really think that you are a talented female academic master, and you have comprehended conspicuous consumption after a trip to the black ghetto in the United States?"

Luxury consumption is a kind of culture. The essence of this culture is to take the noble line and create a noble atmosphere, but the target customers are by no means the real top wealthy class. Supporting this market is a large number of urban white-collar workers who cannot afford yachts and planes but are eager to attract attention.

In Hollywood movies, the black people on the street are always dressed in gold, drive fancy cars, and wear fancy jewelry. Compared with whites with the same income, blacks spend 25% more on "visible consumer goods" than whites, and the extra "dazzling" is saved from other consumer goods.

This is not only because blacks are more ostentatious than whites. In fact, 25% more "conspicuous consumption" of blacks than whites is entirely because blacks are poorer than whites as a whole. Poor people show off more than rich people, even if they are both black.

This rule actually crosses races, blacks, whites, and Mexicans.

What can be used to show off is not just consumer goods, education, beautiful wife, my father is XX, rich and famous friends, all can be used to show off. Of course, like consumer goods, these resources themselves have great practical value, and being able to show off is an added value.

No matter what it is to show off, the act of showing off itself is the same. If you want to show off happily, you must choose the right occasion and audience, and you must have certain skills.

Conspicuous consumption, or ostentatious economics, is a required course for Nan’s retail industry, especially middle and high-level ones, which can be related to luxury goods. There are two words in China that can accurately summarize the economic analysis of “show off”—Jinyi Walking at night and being poor, the purpose of my brocade clothes is to show you and get satisfaction from it; the reason why I am so arrogant is because I am poor, and more importantly, you are also poor.

At this stage, the economic behavior and economic model of the United States is indeed leading the world. Many economic phenomena that will appear in other countries, whether good or bad, most of them have appeared in the history of the United States. Many projects or business models It can be copied to a country with a slightly backward economy. Relying on copying, after a few years, there is a great possibility of becoming famous. At that time, you can show off and publish an autobiographical novel "I Succeeded by Copying".

Nanyi has the observations and memories of his previous life, and more systematic observations and research reports in this life, and he stands at a higher height. The essence behind some phenomena can be seen more thoroughly, and his cognition is reflected in the Nan's operating arrangements.

Long Huiqing, the helm of Longqing Jewelry, was sent to the United States for further study and investigation, which is the embodiment of the subtleties. It aims to let her understand the essence of "showing off" and easily grasp the "poor" mentality of customers.

After all, the sales of jewelry are not supported by rich wives and rich lovers, but mainly by the women who buy a necklace with half a year's salary, and the men behind them. How to make these "women" show off happily is a big topic that Longqing Jewelry needs to study.

Long Huiqing speeded up to pick up vegetables and grilled rice. After eating a few mouthfuls, she put down her chopsticks and wiped her mouth with a napkin. Launched a diamond ring for engagement, the slogan is that a man can only customize one piece in his life.”

"Um?"

Nan Yi felt that this gimmick sounded familiar.

"It's a good gimmick. You can also work on the homonym of the price, such as 2513.14, love me all my life, and you can also combine it with the code words that are more popular in paging stations now."

During the popularization of pagers, conventions and the promotion of paging stations, some well-known digital code words appeared. Simple things can be replaced by numbers directly, so that the person who receives the call can avoid a return call fee, and also Can increase interest.

"We have already thought of this." Long Huiqing said, took out a jewelry box from her bag, opened it, and took out a diamond ring, "One of the Magpie Bridge series is prepared for this year's Qixi Festival. After comparison, we think People in Shanghai are more Shanghai-style, and they will accept new cultures faster. Therefore, on the Qixi Festival this year, that is, on August 2, we will plan a group marriage proposal event on the South Bund.

Reporters from TV stations and newspapers will appear on the scene at that time, and stories related to the proposed protagonist will also appear in several popular magazines.

The brand name is DL, double L, taken from 'Love for the whole life', the love of a lifetime, and D can also be interpreted as Darry, Diamond (diamond) + Marry (marriage), together it is 'Darry Love', you see Look, here is the logo design proposal. "

Long Huiqing took out a design draft and handed it to Nan Yi.

Nanyi took a look at it. The logo is a simple deformed style of English letters. Use your imagination, you can think of a man and a woman leaning on a ring, closely following the brand positioning, which is very good.

Generally speaking, it is enough for a logo to convey a message, and it cannot convey too much. Some corporate logos contain many meanings, such as what does this straight line represent, what does that curve represent, and the color represents the corporate identity What, what, in fact, pure nonsense.

Those are all made up after the copywriter planned to lose several hairs and stayed up for several nights, and they were fabricated on the basis of the Logo after the Logo was finished. There are a few employees of Wangbei Media who are in a daze at work and overtime.

Whenever there is a big case, Wangbei Media will also seek help from the heart control team, analyze their preferences and psychology through customer information and behavior, and strive to reach customers' hearts more accurately.

"Very good." Nanyi handed back the design draft to Long Huiqing, "Although I haven't seen the final results, but I have ideas and execution skills. Your MBA is not in vain. Give me a copy after the Qixi Festival event." Detailed report, I need to evaluate something."

"Okay." Long Huiqing put the ring and the design draft back into the bag, patted her hair and said, "I'll go first, in the afternoon I'm going to Golden Harvest to accompany the franchisees there to look at the berths, and in the evening I will take a night tour of South Lake. "

Longqing Jewelry is in a period of great expansion. While opening its own directly-operated stores in major cities, it is also expanding the team of franchisees. It is still in its infancy. Long Huiqing, the helm, needs to be on the front line and contact high-level franchisees in person. Suppliers (in the signed contract, the annual purchase task is relatively high).

"Um."

After Long Huiqing left, Nan Yi took a new bowl and continued to eat.

In the afternoon, Nanyi took a nap. After waking up, he suddenly didn't want to enjoy the quiet anymore. He went down from the second floor to the first floor, and sat down in a poor seat near the bathroom, with the only table of guests in the store—two A very fashionable old Koehler, in his sixties, with no weather on his face, he probably didn't suffer much in his middle age. When he was young, he might have been a small business or a white-collar worker.

After a few glances, Nanyi stopped reading, opened "Story Club", and picked up the advertisements in it to read. Unfortunately, all the advertisements caught his eyes were serious advertisements, and he didn't see the telephone poles and toilet stalls he thought. The essence of the board is estimated to appear after a few years of recession.

The sales volume of "Story Club" today is estimated to be more than one billion, and the bottom line is still there. In her previous life, Nanyi ordered a "Machete of the same style as Chen Haonan" through the small advertisement above.

One of the reasons why he cares about the advertisement of "Story Club" is to wait for the liar who fooled him to appear, no matter whether it is the same person or not, as long as he sees the same advertisement, treat him as he is, and must dig out the person Concocted.

Of course, this is just incidental. He mainly cares about the products of marginal brands and sees what products are advertised in publications like "Story Club".

On the other side, Chen Wenqin has already gone to Sunshine Investment of Zhao Tianyang.

After exchanging pleasantries, Zhao Tianyang got down to business, "Miss Chen, how can I introduce you to the other party?"

Hearing this, Chen Wenqin opened her bag, picked out one engraved with a mulberry leaf pattern among several business card holders of different colors, opened it, and took out a business card from it and handed it to Zhao Tianyang.

Zhao Tianyang took the business card and looked at it. There was a mulberry leaf pattern in the center of the business card, with the three English letters "Tbc" written in the middle hollowed out, and the three words "Teng Bilian" arranged vertically under the pattern, and nothing else. Turn it over to the other side. It is even more concise, with the name "Chen Wenqin" lined up vertically in the middle, and a phone number in the lower left corner.

After looking at the business card, Zhao Tianyang asked curiously: "Miss Chen, does the word Teng Bilian have any special meaning?"

"No, it's just a transliteration of Ten billion. Because Teng Bilian's parent company is called Yiwan International, when it was named, it took a name with the same style." Chen Wenqin said lightly.

Zhao Tianyang pondered for a while, "Ten billion" can correspond to T and B, and the last C is "Capital" or "Club", which can be explained by Ten Billion Capital or Ten Billion Club, or it may simply be a pun.

If Nanyi heard Zhao Tianyang's heartfelt thoughts, he would only say that he was thinking too much, and he was not interested in bringing the rich together to hold some kind of meeting or university, and the rich were twisted into one rope, what was his intention?

Southern experts hate consortiums and chaebols the most. Capital is evil, and greed flows from every pore. Who dares to show signs of developing in this direction in the country. Before the country takes action, he will act as a vanguard. Those who conspired against the law opened up their curses and sprayed the other party with blood.

"Where is Teng Bilian's office located?"

Chen Wenqin said embarrassingly: "Where is my bag, the company's office is there."

Zhao Tianyang smiled cheerfully: "How could the boss's company be a leather bag company? It's just that business needs to be decorated now. Without a good office or a good car, some doors will be more difficult to enter, and some faces will be more ugly. , the atmosphere is like this."

Chen Wenqin had a proud expression on her face when she heard the words, "Teng Bilian doesn't have a wide door and doesn't welcome people from all directions, but only a narrow door. He will be very cautious about every investment and every investment target. He only pays attention to the external glamor and not the internal beauty. Businesses are not among our investments."

There are still few companies in China that can pick and choose capital with their nostrils upside down. Teng Bilian can be completely detached. If you miss this village, there will be another store. No company is worth investing in. There are many "enterprise mines" In some cases, one company does not want it, and in some cases, companies ask for it.

Zhao Tianyang laughed awkwardly, feeling a little envious of Chen Wenqin in his heart, how much courage would it take to run a company like this, anyway, he couldn't do it, and he didn't dare.

The two chatted a few more words, and when the time came, the person they were waiting for came to the door on time.

"Mr. Guo, let me introduce you. This is Manager Chen of Teng Bilian Capital. Teng Bilian is a subsidiary of Yecheng Yiwan International. Yiwan International is a large company in Yecheng. It pays nearly 100 million in taxes every year; Manager Chen, this It’s Guo Guangkun from Huxing Industrial, Mr. Guo, a talented student who graduated from Hudan, who has achieved this level of business within a few years after abandoning his studies and starting a business, it’s very sticky.”

After Zhao Tianyang introduced the two parties, after a brief exchange of pleasantries, the topic was put on the right track...

...

They can drive machines and farm fields, and women can hold up half the sky. Taking care of both making money and housekeeping, who says women are not as good as men.

Happy International Women's Day!