Chapter 426: Merger and Acquisition Plans
"If I say the word thirsty for talent, you must think I'm fooling you." Gao Yuan said with a smile.
"The development of Youni APP has indeed encountered difficulties. My personal IP capacity is limited. Although I am now a household name, the actual daily active users of Youni APP have remained at around 100 million, and it has fallen into a bottleneck period."
"How to increase the daily active users of Youni APP? This is what I have been thinking about. There are two ways in front of me. The first way is to invite a large number of big Vs and bloggers from other video websites to settle in. The other way is to give users benefits, such as downloading and signing in to send money, to attract users."
"The second method is obviously not as good as the first method. I have always believed that good short video content is the means to increase user retention."
In the early days, the cost of an active user of Internet APP was about 10 yuan, and now it has risen to 100 yuan.
This cost mainly covers the promotion cost. For example, a GG worth 1,000 yuan can attract 10,000 users to watch, and only one twentieth of these 10,000 users download it, that is, 500 people. Among these 500 people, it would be good if one-twentieth of them can log in frequently after downloading.
If you want to attract another 100 million users, you have to spend at least more than 10 billion yuan.
In today's short video content is homogenized and vulgar, this large-scale new user attraction activity is obviously not cost-effective. It costs a lot of money but has little effect. In the end, it is still Yuanfang Group that suffers.
Instead of this, it is better to attract a large number of high-quality bloggers to settle in. Teacher Dong is a leader in this industry. Let Teacher Dong settle in first and see the effect.
Gao Yuan continued, "Another very important point is how to monetize short videos. I remember that Douyin was always losing money at the beginning, and the channels for monetization were extremely limited."
"It was not until last year or the year before that Douyin started to make a profit. With your APP, you don't have to follow the old path of Douyin. You need to start traffic conversion as soon as possible. Carrying goods and the mall model are one of the fastest channels for monetization."
With 100 million daily active users, it would be a big loss if you don't create a mall model.
As the controller of Yuanfang Group, Gao Yuan needs to think about too many things. Not to mention how much money the YouNi APP makes, at least the revenue of this APP must be balanced and enough to support it.
Otherwise, the storage information of the 100 million users and the cost of renting servers alone are huge expenses every year.
"I have to say, Mr. Gao, you are really far-sighted." Teacher Dong said sincerely.
"Far-sightedness is a bit far-fetched. At present, the number of employees of Yuanfang Group exceeds 600,000, and behind them are millions of families." Gao Yuan said, "In the end, the company must not only make money, but also bear the corresponding responsibilities."
"Providing jobs for the society and allowing these employees to earn money to support themselves is my ultimate goal."
...
While the two were chatting, the plane landed in Hangzhou.
As soon as he got off the plane, Gao Yuan brought Teacher Dong to his office, and then called the human resources director Hu Xuelin to ask him to come and sign a contract with Teacher Dong.
After the signing is completed, you can start to set up a company for Teacher Dong.
Next, according to this model, Gao Yuan plans to sign a group of high-quality anchors to drive the development of YouNi APP.
One hundred million daily active users is not a small number, which can at least rank in the top ten or even top five in China, but in Gao Yuan's eyes, it is far from enough. If you want to do it, you must do it to the end and become one of the apps with the highest daily active users in China.
On the other hand, Lei Jun's statistics came out. The live broadcast last night was very effective. Coupled with the publicity of some review bloggers, the sales of Xiaomi's hot series of mobile phones have exceeded 8 million so far.
In less than two days, more than 8 million units were sold, which is really surprising. This also reminded Gao Yuan of his own Yuanfang mobile phone. I wonder what a spectacular scene it will cause when the Yuanfang mobile phone is launched.
Lei Jun sat in a chair and listened to the report of his subordinates.
"Boss, our hot mobile phone series has continuously broken the sales record of the domestic mobile phone industry. At present, our biggest problem is not how many mobile phones we sell, but how many mobile phones we produce."
The deputy general manager in charge of production said, "According to our current production, even if we work overtime, it will take about a month to produce this batch of pre-sold mobile phones."
"There are still a steady stream of people placing orders. The company's large model data has been initially counted. It should exceed 10 million orders in three days, 15 million in half a month, and 20 million in a month."
This number is by no means groundless. The company's large model data is already very mature.
The sales of 8 million units in two days are just very popular when they were first released. After a period of time, the growth rate will gradually slow down. But even so, the sales of 20 million units are a headache for the deputy general manager in charge of production.
Customers who place orders today will not get their phones until a month later.
If customers place orders at the end of the month, they may not get their phones until two or three months later.
For most people, mobile phones are as important as their own organs. If they have to wait two or three months to receive the product, I am afraid those users will curse Lei Jun and Xiaomi to death.
The good sales of mobile phones are also a burden.
"When I talked to Mr. Gao, I estimated that the annual sales of the new mobile phone would be good if it could exceed 30 million. Mr. Gao set a sales target of 50 million for us." Lei Jun smiled bitterly, "At that time, I thought this sales volume was impossible to achieve. I didn't expect that in just one month, we have achieved nearly half of the target."
The sales target of 50 million Xiaomi hot series mobile phones does not seem to be so difficult to achieve.
"If there is a production problem, temporarily stop the production of other series of mobile phones." Lei Jun said.
Xiaomi has several other mobile phones, such as the Redmi digital series, which focuses on the lowest end and is priced at around 500 to 1,000 yuan.
And the Redmi note series, the original pricing of this series of mobile phones is not high. The price was adjusted once a few years ago, and the price is basically between 1,000 and 2,000 yuan, and the configuration has been greatly improved.
The Redmi Turbo series of mobile phones are mainly online machines, with strong performance and weak peripherals, and the price is around 1,500 to 2,000 yuan.
The Redmi K series is positioned as a mid-range brand, with a price of around 2,000 to 3,500 yuan. It is the most important product of the Redmi family.
There is also the Xiaomi digital series. The most classic mobile phone of the entire Xiaomi company is the Xiaomi 6. This mobile phone is a milestone product of Xiaomi and has accumulated a large number of loyal fans for Xiaomi.
Now Lei Jun plans to temporarily shut down all the production lines of these mobile phones and only produce the hot series.
"Mr. Lei, the sales of those mobile phones are actually good. I think we should keep a few production lines." The vice president said.
Not long after Xiaomi was founded, he joined it and can be regarded as a veteran. He has accompanied Xiaomi to this day.
These products have devoted a lot of his efforts. Now he is suddenly planning to stop production, and he is somewhat resistant.
"This is the only solution. I don't want to stop production of these series of mobile phones." Lei Jun sighed, "But you can see the current situation. The phones of the Sizzling series are at least ten years ahead of our mobile phone system."
"At present, the sales of both the Redmi series and the Digital series of mobile phones seem to be good, but after a while, everyone will know the benefits of the Sizzling series and the Faraway series of mobile phones, and they will definitely only buy these two phones. At that time, the sales of the Redmi series and the Digital series of mobile phones will still decline severely."
"Instead of stopping production at that time, it is better to be a hero now!"
Lei Jun looked out the window, "In such a big imperial capital, a group of companies rise every day, and a group of companies will go bankrupt. If we don't seize the opportunity, we may be the ones to go bankrupt."
"But even if the production line is shut down, according to the sales of the Sizzling series of mobile phones, we can't finish production in a short time! Even if we don't stop working for 24 hours, and the employees below work in three shifts, there is still a big gap." The vice president said.
"I will discuss this with Mr. Gao later. You should first issue a notice and an internal letter of the group to inform the employees of this matter." Lei Jun waved his hand, indicating that his subordinates could go down.
At midnight that day, Xiaomi Group issued an internal letter.
[Good afternoon, students. After discussion by the company's board of directors, the Redmi series and Xiaomi digital series of mobile phones currently produced by the group will be discontinued today, and all production lines will start to produce the Redmi series of mobile phones. All students have been with Xiaomi through thick and thin to get to this point today. I know that everyone has deep feelings for Redmi and Xiaomi digital series mobile phones, but in view of the company's current changes in development strategy, we made this decision with grief in our hearts. I hope that all students can understand. ]
After this internal letter was sent out, it was uploaded to the evening not long after.
Major marketing accounts and some economic video account bloggers began to analyze the situation of Xiaomi, and everyone had different opinions.
This news also quickly landed on the first position of hot searches on major websites.
Netizens who saw the video were all filled with emotion.
"My family has no money. When I was in college, my parents sold several sheep to raise money for my college tuition and bought me a Redmi phone. I didn't expect that this phone would be discontinued."
"I have no future. Now I am in my thirties and work as a security guard in a company. I earn about 3,000 yuan a month. My dad's phone broke some time ago, so I bought him a Redmi phone. If it is discontinued in the future, I can't afford those high-end phones."
"Hey! Xiaomi has been developing for more than ten years, but I didn't expect it to end like this. It can't be said to be up and down. I always feel that the era is coming to an end..."
"..."
At the same time, Gao Yuan was also watching videos on the YouNi APP.
The previous video was about repairing donkey hooves, and the style of the next video changed. Gao Yuan's eyes appeared with the situation of Xiaomi.
After seeing this internal letter, Gao Yuan felt very calm.
The elimination and development of things are carried out at the same time. If you want to stand at the forefront of the times, you must always follow the trend and never stand still.
Xiaomi's phones in those series are really not that good, and compared with the hot series, they are even worse.
Stopping those series of phones now will minimize the losses, which is a smart move.
If the production line is stopped after a few months when sales have dropped sharply, the loss will be at least several hundred million.
"Buzz buzz buzz..."
At this moment, Gao Yuan's cell phone rang, it was Rebus calling.
After the call was connected, Rebus first sighed and said, "Mr. Gao, the production lines of other series have been stopped, but the current production of Redmi mobile phones is still somewhat insufficient."
Originally it was enough, but Xiaomi Mobile gave up half of its production line and planned to produce Yuanfang mobile phones.
This has led to the fact that even if Xiaomi mobile phones are produced in three shifts and 24 hours a day, they cannot produce too many mobile phones.
"I didn't expect the popularity of the Hot series of mobile phones." Gao Yuan said after thinking for a moment, "The current large-volume production is indeed very stressful. But the other half of the production line must produce Yuanfang mobile phones, which cannot be returned for the time being. you."
The system of Yuanfang mobile phones is one generation more advanced than Xiaomi's hot series mobile phones, and the sales volume after production will definitely not be bad.
In addition, the price of Yuanfang mobile phones is much higher, so we plan to take the high-end route.
So for now, we still have to focus on the production of distant mobile phones.
Smartphones are different from cars. At that time, Yuanfang Mobile's car sales were too high, and the production line could not produce so many cars, so delivery could only be delayed.
The targeted method given by Gao Yuan is to subsidize those customers. Daily subsidies in cash plus vouchers have indeed appeased the vast majority of car owners.
A car costs 100,000 yuan, and a subsidy of several thousand yuan is nothing. If you repair the car in the future, although the part-to-price ratio of Yuanfang Car is low, you can still make a lot of money.
But mobile phones are different. The most expensive model in Xiaomi’s hot series is priced at 2,699 yuan.
If you subsidize a few thousand yuan to a user, you will lose money.
But if the subsidy is a few dollars a day, those users will definitely not accept it. Even if they are short of money, they still have this.
The trouble lies here. If we build a new production line, it will definitely be too late. It will take at least half a year.
The only way out may be to acquire other mobile phone manufacturers.
"How are the sales of VIVO and OPPO mobile phones?" Gao Yuan asked.
"The decline is very serious because the user groups of our three mobile phones are highly overlapping, and there is not much difference in price. If users want to buy low-end mobile phones, they should either consider Xiaomi or these two." Rebus Said, "I don't remember the specific data clearly. I'll send you a document later to take a look."
"Should we acquire OPPO or VIVO? As long as we acquire one of these mobile phones, we can solve the current problem of insufficient production capacity." (End of Chapter)