Chapter 427 Old Duan Returns to China
This is indeed the only way at present. Apart from this, there is no other way.
There were many mobile phone brands in China before. In addition to the brands of mobile phones that the two people talked about, there are also Coolpad, Meizu, ZTE, 360, Hammer, Meitu, Gree...
In that era, many companies launched the slogan of making mobile phones, but in the end, only a few mobile phone brands survived, and many mobile phones became history.
If it were in that era, it would not be difficult to acquire a mobile phone factory. There were many factions of mobile phone companies, and each of them started a war. In the later period, some mobile phone factories were losing money and had no choice but to sell them as long as they could be sold, even if they lost money.
But now there are only a few mobile phone factories left, and they all occupy a large market share. If you want to acquire them, the difficulty may be extraordinary.
If Gao Yuan had not provided high-end technology, I am afraid that if he wanted to occupy half of Xiaomi's shares, he would have to spend at least 200 billion to do it. This is still Lei Jun is willing to give in. If he doesn't give in, it will cost at least 250 billion.
"Mr. Gao, I'm afraid that Lao Duan behind OPPO and VIVO will not agree." Lei Jun said, "Besides, the current market share of OPPO and VIVO combined is larger than that of Xiaomi mobile phones."
If you want to acquire one of these two mobile phones, it may cost a lot, and even Gao Yuan may not be able to bear this price.
An authoritative media once assumed that if OPPO went public, its market value should be around 755 billion, and VIVO's market value should be around 490 billion.
If you want to acquire these two companies, regardless of whether Lao Duan will agree, even if Lao Duan agrees, just acquiring VIVO will require nearly 500 billion in cash flow.
If there is no such investment, Gao Yuan can indeed take out the 500 billion. But in the past six months, Gao Yuan has been spending money everywhere, investing tens of billions or hundreds of billions at a time.
It is tantamount to a foolish dream to want to take out 500 billion now.
Unless he sells some of his high-quality assets, he may be able to get back a large amount of cash flow. At that time, let alone acquiring VIVO, there will be no problem acquiring OPPO together.
"If we only acquire the production line, Lao Duan will definitely not agree. But if we acquire the entire brand, the premium is too high and we can't afford it." Lei Jun said.
If it's a merger and acquisition, the pressure is too great.
"Hahaha, this is actually very simple. As long as you can sell more mobile phones, I'm afraid he will beg us to cooperate." Gao Yuan laughed.
"Don't worry about the merger and acquisition for now. Every extra mobile phone sold means that OPPO and VIVO will sell one less mobile phone. They will always be anxious, and they will definitely contact us in the next few days."
...
Half an hour later, Lei Jun sent a document to Gao Yuan.
The document lists the sales of major brands of mobile phones from the beginning of the year to now.
In the high-end market, Huawei mobile phones are far ahead, and their market share exceeds that of fruit phones. In fact, there was originally a foreign mobile phone in China, that is the four-star mobile phone from South Korea.
Unfortunately, due to many reasons, the four-star mobile phone was not sold in China at all, and later withdrew from the domestic market.
This time, Gao Yuan mainly observed the sales of OPPO and VIVO mobile phones. From the beginning of the year to last month, the monthly sales were almost 10 million units. In the first half of this month, sales fell sharply, with only 3 million units sold. The two mobile phones combined were only 5 million units, only a quarter of last month.
Lao Duan should be anxious, Gao Yuan thought.
At the same time, on the other side of the ocean.
Lao Duan immigrated to this country 20 years ago. Strictly speaking, Lao Duan is already a foreigner.
He is the actual controller behind OPPO and VIVO, and has been remotely directing the development of the two companies abroad.
Lao Duan has always been a marketing expert, and his famous achievements include the Subor Point Reading Machine and the BBK Learning Machine. The development of OPPO and VIVO is based on the BBK brand and sales channels. A newspaper once publicly praised that the success of these two mobile phones mainly relied on building a sales network as dense as nerve tissue.
At their peak, OPPO and VIVO each had 200,000 offline stores, with extremely terrifying channel sinking capabilities, and sold 200 million mobile phones every year.
It can be said that if we only talk about the sales of mobile phones, Lao Duan has already taken the top spot in the domestic mobile phone industry, and his assets on the surface are more than 270 billion.
Originally, Lao Duan had a good life, but since the release of Xiaomi mobile phones, Lao Duan has been a little breathless.
The sales volume has dropped so much that he can't even sleep well.
As a billionaire with a net worth of hundreds of billions, Lao Duan bought a Xiaomi hot series mobile phone early, and OPPO and VIVO also bought them, and they are already splitting and learning.
Compared with the hot series mobile phones, Lao Duan feels that his OPPO and VIVO are really not good enough.
Now there are still millions of units sold per month, and by next year, the sales volume may drop to hundreds of thousands of units.
If it really reaches that point, OPPO and VIVO will be close to closing down and going bankrupt.
Thinking of this, Lao Duan immediately called the person in charge of these two mobile phones and planned to hold an online meeting.
In the villa, the person in charge of OPPO and VIVO mobile phones appeared on an LCD TV screen.
The two responsible persons also looked worried.
They have no advantage over the sizzling series of mobile phones, especially after the reputation of the sizzling series of mobile phones fermented, and they have recently received a lot of return orders.
Within seven days, there is no reason to return the goods. Those people often just bought OV mobile phones. After hearing the online propaganda that Xiaomi mobile phones are very good, they immediately canceled the order and bought Xiaomi sizzling series mobile phones instead.
This is too cruel, leaving no way for people to survive.
"Mr. Duan, I propose that we take the initiative to start a price war."
The person in charge of OPPO said, "Compared with the performance of mobile phones, we have no advantage, we can only compete on price. Each mobile phone will reduce the price by about 300 to 500 yuan to attract users to buy."
"Xiaomi sizzling series mobile phones use such an advanced system, and the cost must be very high. If they follow the price reduction, then we will continue to reduce the price. I don't believe that we can't pay them to death."
To put it bluntly, the price war is a money-burning war. It depends on who can stand it.
As long as you can survive this wave of price war and become the final winner, you can restore the price.
The opponent is already dead, and they still have the final say in the market. If it doesn't work, they can continue to raise prices and make back the lost profits.
"I'm afraid it's difficult. Gao Yuan is the financial backer behind Xiaomi phones." The head of VIVO retorted, "Today's Yuanfang Group is a giant company in China. If Yuanfang Group intervenes, it will be very difficult to bring down Xiaomi through a price war."
OV, the two mobile phone manufacturers, have an absolute advantage against Xiaomi.
But if Yuanfang Group is brought down, then OV will be miserable. Even if the two of them join forces, they are still no match for Yuanfang Group.
"This doesn't work, that doesn't work either, what should we do? Surrender?"
The person in charge of OPPO said unhappily, "My suggestion is still this, start a price war first, test the other side's reaction, if the other side also starts a price war, then we should persist for a while and find out the details of the other side."
"If they are really strong, then it won't be too late for us to find a way to make peace."
The person in charge of VIVO has always been suppressed by the person in charge of OPPO. After hearing this, he immediately refuted, "Make peace? This is a business war, or to put it bluntly, it is also a battle. This is a life-and-death struggle. If you make peace, they will not fight you? What a joke?"
"This doesn't work, that doesn't work either. Why don't you give me an idea? You just know how to sneer..."
The two persons in charge almost quarreled.
"Enough!"
Old Duan slammed the table, "I called you here to discuss countermeasures, not to quarrel."
Old Duan was so confused by the quarrel between the two people.
"I will go back to China tomorrow and meet Gao Yuan of Yuanfang Group in person. I will talk to him in detail before making a decision." Old Duan said.
I heard that Gao Yuan and Musk have a very good relationship.
Unfortunately, Lao Duan has been semi-secluded. He is not familiar with the business circle here. He has only met Musk a few times. He is not familiar with him, let alone letting Musk act as a middleman.
…
The next day.
Gao Yuan woke up from the bed.
Xiao Xiao and Li Mengqing were still sleeping soundly. Judging from their expressions, they seemed to be sleeping very soundly, especially Li Mengqing, who smacked her lips.
But why did Lin Wanyu disappear?
Gao Yuan got up from the bed in his pajamas and walked into the bathroom. When he passed the dressing room, he saw Lin Wanyu putting on makeup inside.
"Why did you get up so early?"
Gao Yuan asked.
"A close friend came back from the other side of the ocean and asked me to accompany her today." Lin Wanyu said.
This close friend and Lin Wanyu are childhood friends. She went abroad to study in college and stayed abroad after graduation. Lin Wanyu hasn't seen this close friend for two or three years. It happened that she returned to China this time, and Lin Wanyu planned to accompany her for a walk.
"Go ahead, spend some time with your friends."
Gao Yuan smiled as he walked to Lin Wanyu and hugged her gently.
"Of course I have to spend all the money on the supplementary card you gave me." Lin Wanyu said with a sly smile.
"If you can spend all the money, it's really your ability. I'll give you another 20 billion yuan credit limit."
Gao Yuan didn't know whether to laugh or cry.
He opened supplementary gold cards for Lin Wanyu, Li Mengqing and Xiao Xiao, each with a credit limit of about 20 billion yuan.
It's not easy to spend 20 billion yuan in one day.
In Hangzhou, you can only buy commercial buildings and acquire companies...If you just eat, go shopping and buy a few bags, you may not be able to spend all the money even if you buy all the bags in all the luxury stores in Hangzhou.
"Just kidding, it's not that exaggerated." Lin Wanyu's lipstick was already applied, and she kissed Gao Yuan's neck gently, "Anyway, you have to wipe it off when you wash up later."
"How can I bear to wipe it off? This is the mark my wife left for me." Gao Yuan said.
"You are so mean. If you have the guts, don't put on your lipstick. Wear lipstick to the company and see if those employees and executives will talk about you behind your back." Lin Wanyu said.
"Hahaha, I won't go to the company today. I'll rest at home. I'll go out with Xiao Xiao and Li Mengqing later." Gao Yuan said.
I have been attending activities in the capital for the past few days.
Gao Yuan is a little tired and plans to take a day off today.
From the Chinese New Year to now, Gao Yuan has hardly had a day off. Most of the time, he is busy in the company or on business trips.
Even a strong man can't stand such high-intensity work.
You have to rest when you need to. Relaxation is the best way.
"No, I'm going to see my friends today, so I can't go shopping with you. You have to make it up to me next time." Lin Wanyu said coquettishly.
Shopping with Gao Yuan is the most fun.
It's not because Gao Yuan pays for everything, but when Gao Yuan stands beside her, Lin Wanyu always feels a sense of happiness and security.
This feeling can't be brought by a best friend.
It's a pity that she and her best friend have made an appointment, and it's not good to break the appointment at the last minute, otherwise she will go shopping with Gao Yuan.
At nine o'clock in the morning, Lin Wanyu left the villa and drove a pink sports car to the airport parking lot.
Behind Lin Wanyu, there are two cars following.
One is the Yuanfang car, and the other is an ordinary Volkswagen. If you look at it at a glance, you can't find any clues at all.
But if you pay attention, you can notice that the two cars have been following the pink supercar slowly, keeping a safe distance.
Once the pink car has an accident, the two cars will rush up quickly to protect the safety of the owner of the pink supercar.
But if there is no danger, the people in these two cars will not disturb the life of the owner of the pink supercar.
There are a total of six people in these two cars, all of whom came from the military training base and were responsible for protecting Lin Wanyu's safety.
Not long after, the pink supercar stopped in the underground parking lot of the airport.
Not long after Lin Wanyu sat down and was about to send a text message to her bestie to ask if she had arrived, she saw a woman wearing a black suspender and black overalls, and a woman carrying a limited edition Kuqi bag walking towards the pink supercar.
The woman was wearing sunglasses and took a closer look at the license plate number when she walked to the side of the car.
"Silly girl, this is the car, don't look at it. You are wearing sunglasses in the underground garage, aren't you afraid of not being able to see the road clearly."
Lin Wanyu slowly lowered the window and joked with the short-haired woman.
"Haha, this lady is happy, is it your business?"
The short-haired woman with sunglasses opened the passenger door and sat in.
As soon as they met, they hugged each other, "Sister, I miss you so much. You haven't been back for a long time."
"Hahaha, I didn't come back alone this time. I came with my boyfriend."
The short-haired woman said.
"What about your boyfriend? I haven't seen your boyfriend yet, and you never told me. Let me see, you little girl hooked up with that handsome guy." Lin Wanyu said.
"I went to get my luggage. I was anxious to see you, so I came out first." The short-haired woman said, "Although the sports car is good, it can't seat three people."
"That's not difficult. I'll ask someone to send another business car over later." Lin Wanyu thought.
"Ah? So troublesome? Or let's forget it."
The best friend said. (End of this chapter)