Chapter 481 Physical Product: Make a ball!

"Gu Fan!"

"Have you thought about the physical product?"

"We are developing games faster now, and your physical product must keep up with the pace!"

Lilith looked at Gu Fan expectantly.

"Of course, I have a general direction."

Gu Fan opened the previously prepared materials on the computer: "I want to make this thing."

Lilith looked at the picture on the screen carefully: "Is this a ball?"

Gu Fan nodded: "Yes, it is a ball."

Lilith didn't quite understand: "So what is the use of a ball?"

Gu Fan thought for a while: "Its main use is a display screen."

What is shown in the picture is actually a spherical display screen. It is an LED screen that can display content, can be operated by touch, and can also be operated by keyboard and mouse.

Lilith was silent for a moment: "This thing...is not very common."

Gu Fan explained: "It is actually quite common, President Li, but it is mainly used for serious business purchases, and ordinary consumers basically don't use it.

"For example, there are super-large LED spherical screens abroad, which can even reach tens of thousands of square meters. The cost is also astronomical, and it costs tens of billions of US dollars.

"There are actually some small LED spherical screens in China. The more common ones are planetariums, which are used to display various planets."

Lilith nodded: "I see, what is the price of this thing?"

Gu Fan explained: "In recent years, due to the advancement of LED technology, the price has dropped a lot compared to before, but it is still not cheap.

"The cost per square meter of display screens of different specifications is also different.

"The higher the clarity, the more expensive it is. At present, the lowest clarity is about 4,500 per square meter, and the highest is 18,000 per square meter.

"The better the display effect, the price will naturally increase exponentially. "

Lilith couldn't help but be shocked: "Wow, it's catching up with the housing price! ”

Gu Fan was silent: "Mr. Li, if you want to compare it with the house price, then I think this screen is not expensive."

Lilith thought for a moment: "What is the specific size of this spherical screen?"

Gu Fan explained: "According to the current technical level, its smallest size is about 60cm in diameter. As for the largest, there is no upper limit, as long as you can afford it."

Lilith tried hard to calculate: "So for a 60cm diameter ball, the screen price is 18,000 per square meter, and the price is about...

"Yes..."

Gu Fan saw that she was definitely unable to calculate, and said: "This is just the price of the screen, and the internal frame must also be considered, but it will be cheaper if purchased in large quantities. After balancing this, the final price is about...

"20,000.

"If you think the diameter of 60 cm is too small, you can expand it a little bit, such as doubling it, a diameter of 1.2 meters, etc.

"In that case, the price will be more inflated, about 80,000. ”

Lilith was shocked: "Ten thousand!

"It costs tens of thousands to buy a ball like this!"

Gu Fan added: "Of course, if you want to lower the price a little, you can, for example, lower the resolution.

"For example, the lowest resolution is only 4,500 per square meter, which is a quarter of the highest price.

"If it is a spherical screen outdoors or in a shopping mall, and you want to make a very large ball, you can use the lowest resolution, and the price can be significantly reduced.

"But if it is for general consumers, close-range use and to ensure the display effect, you can only use the highest-end screen."

Lilith fell into deep thought: "So what can this thing do specifically?"

Gu Fan explained: "It can be used as a monitor for new games."

Lilith looked at him a little confused: "When... a monitor?"

Gu Fan nodded: "Yes, President Li, don't you think it's a perfect fit?

"The Star Project itself is on a comet. Players continue to develop from the underground of the comet to occupying the entire surface of the comet.

"In this process, the spherical display can see more clearly and more intuitively.

"And we use the highest resolution screen, the display effect is absolutely no problem, it can be comparable to a regular computer monitor."

Lilith fell into deep thought: "But, some game content seems not easy to display?

"For example, the game starts underground, not on the surface, how to show it?

"And there may be spaceships flying to the outside planets later. How to show that they want to leave this comet?"

Gu Fan didn't care: "The layering problem is easy to solve, just make some special display effects.

"For example, players can adjust different levels, and when the underground layer is displayed, the surface occlusion becomes transparent.

"Many games can achieve this effect with layered maps.

"As for the problem of spaceships flying outside the planet...there is no way, we can only say that for the display effect, we can only sacrifice some gameplay. We can only solve it with a stupid way.

"Fortunately, these contents only appear in the later stages of the game.  "Besides, these small problems can also create some negative emotions, right?"

"Which side are you from, Mr. Li?"

Lilith was stunned for a moment: "Oh? That's right.

"But besides these?

"If this thing is really as you said, the display effect is so good, it can't collect negative emotions!"

Gu Fan sighed: "Mr. Li, isn't this still the standard routine before, price, the key is price!

"How can we come up with a product that obviously has major flaws? Players are not stupid. They will definitely not buy it when they see that it is not practical at all. If the product cannot be sold, there is no need to collect negative emotions.

“Our product must have some merit.

“So the advantages of appearance and gimmicks are the most suitable: on the one hand, they can attract players to buy, but on the other hand, they are unlikely to continue to generate positive value.

“When players come back to it and find that this thing has been used up, and then think about its selling price, they will naturally have negative emotions.

"And, after all, this is a peripheral product of "Star Project".

"Players use it to play "Project Star". The game generates one negative emotional value, and the device generates another. Isn't this double happiness?

"And with this price, we won't rip off the poor. How great."

Lilith thought for a while: "What if the poor insist on buying it?"

Gu Fan: "...Then he should contribute more negative emotion points to us."

Lilith almost laughed out loud: "Gu Fan, you are really a talent!

"but……"

She suddenly changed the topic: "But your recent work has become more and more perfunctory!

"Think about it for yourself, how many physical products is this, and why are you still the same?

“High price + niche product, and then link it with the game.

"Although your starting point was good, the final result was dragged down by the game, right?

"Shouldn't you reflect on your own problems?"

Gu Fan was shocked: "What does this have to do with me! Then it's the game's fault that the game is popular, and I won't participate in the development of the game!"

"These physical products have become popular due to games, and there's nothing I can do about it, and you won't let me get involved."

Lilith's face darkened: "Then you mean, just by interfering in the game you can ensure that it doesn't become popular?"

Gu Fan just stood up and sat down again: "That can't be done."

The corners of Lilith's mouth twitched slightly: "That's why I say you're showing off too much! Physical products are also an important business department of Nitiantian Group, and it can even be said to be as important as the game industry.

"Should you think about how to collect more negative emotions?

"At least there should be a clear difference from the previous products, right?"

Gu Fan sighed: "Mr. Li, to put it bluntly, the physical product has never collected negative emotions. You are very unhappy. Just say it directly. We are old partners, so there is no need to go through so many twists and turns. "

Lilith was stunned for a moment, then said confidently: "Yes, I just hope you can collect more negative emotions. Is there any problem?"

Gu Fan nodded: "No problem.

"So for this product, I am going to leave it to you to make decisions at some major nodes."

Lilith was stunned for a moment. She obviously didn't expect Gu Fan to say that.

"What does it mean to leave it to me to make decisions at some major nodes?"

Gu Fan opened a table on his computer, which was divided into two columns and clearly listed the advantages and disadvantages of this spherical LED display.

And related activities that can be carried out around strengths and weaknesses.

For example, one advantage of a spherical display is that it has a three-dimensional effect when displaying spherical objects, and the display effect is much better than that of a flat surface. In addition, this product is actually very suitable for offline promotion.

Therefore, when Nitiantian thinks that the popularity of this spherical display is not as good as expected, it can try to cooperate with some merchants and let them buy this spherical display for promotion through cooperation.

Whether it's subsidies or profit sharing, in short, through this kind of cooperation, players can see these spherical displays offline, thereby increasing the popularity of the product and attracting them to buy it.

For another example, spherical displays are very expensive and not very practical.

Then let’s cooperate with some video UP owners and let them conduct reviews to reduce everyone’s fever. We will focus on analyzing that this thing will inevitably be unable to escape the fate of eating ashes in the end, thereby cooling down the heat.

Or find a few more naughty UP owners, ridicule these resentful customers who buy spherical monitors, and boost their negative emotions.

In short, the form provided by Gu Fan is like some kind of special progress bar.

When Lilith feels that the proportion of negative emotions generated by a product is good but the popularity is not enough, she will use positive means to increase its popularity.

When Lilith felt that the product generated less negative emotions and more positive emotions, she would find ways to use negative means to reduce its popularity and persuade some customers away.

Gu Fan spread his hands: "Mr. Li, I have written down the methods here. As for when to use these methods? You can decide for yourself.

"Anyway, you always question my techniques and timing, so this time you come in person.

"I just happen to be the hands-off shopkeeper watching your performance."