Chapter 549: When I have a rebellious heart, I suddenly feel the world is wide!
Tu Susu naturally didn't know what Rotten Tomatoes was.
But Li Youzhi knew it very well!
Li Youzhi had carefully compared the differences between this time and space and the time and space in his memory; most of the historical and cultural events have not changed, and the only difference is entertainment and some things related to entertainment.
But many of these different things have been replaced by similar things.
For example, the Douban in Li Youzhi's memory does not exist in this time and space, but there is a similar Douban. Although the scoring mechanism is different from what he remembers, the form is basically the same.
However, what he knows is mainly for domestic use, and he has not studied foreign use except for some classic movie differences. This time, it was a complete surprise to find that there was no Rotten Tomatoes in this time and space.
In fact, similar to the domestic Douban film and television rating website, there is also a similar one in the United States in this time and space. In terms of form, this website called "Film Reviews" also plays a role in replacing Rotten Tomatoes to a certain extent.
But in terms of the scoring mechanism, this "Film Reviews" is far less advantageous than the Rotten Tomatoes in Li Youzhi's memory!
What happened to the Rotten Tomatoes in his memory?
The first step of Rotten Tomatoes' evaluation of a film is to give a basic index score based on the evaluation of all certified film critics on the website, and then combine the most direct feedback from the audience to get the Rotten Tomatoes Freshness Index.
That is to say, after a movie is released, the website will track all the comments of the movie. If the positive comments exceed 60%, the work will be considered "fresh" and marked with a bright red tomato; if the positive comments of a work are less than 60%, the work will be considered "rotten" and marked with a green smashed tomato.
But this score is just the opinion of the critics. If you are a viewer, as long as you submit the ticket stub or proof of watching the movie, you can have a chance to rate the movie. This rating mechanism is not to let you give the movie a few points, but to directly choose what color tomato to give the movie!
If you feel that the movie is good, then reward a good tomato. On the contrary, if you feel that you have eaten a pile of shit after watching it, it is okay to call it Rotten Tomatoes directly!
The tomato feedback of these audiences is even more important than that of film critics.
What does this lead to?
The right to decide whether a movie is good or not will no longer be in the hands of professional film critics, but will be in the hands of the audience to the greatest extent!
From the audience's perspective, if the movie is good, then it is good. If the audience thinks it is not good and gives it too many Rotten Tomatoes, even if the film critics give it a high score, the Rotten Tomatoes Index will definitely not be very high.
This mechanism actually originated from the medieval light song and dance period, when the audience threw tomatoes and other fruits and vegetables on the stage when the performance was not good.
It can be said to be simple and crude!
Perhaps this standard for evaluating the quality of a movie is limited and crude, but it is precisely because of this crudeness that this scoring mechanism has the characteristics of high audience participation and high intuitiveness.
Especially in the current situation where mobile Internet is highly developed and information is highly fragmented, this highly interactive and highly intuitive award, in Li Youzhi's view, is simply a weapon to restrain the traditional Oscars, which is mainly based on the opinions of professional film critics!
With a kind of ecstasy of picking up a million dollars on the street, Li Youzhi directly chose to give up sleep. After opening his computer, based on the current status of the American film review industry and the current situation of TKTK, he started to work on the Rotten Tomatoes score and award plan...
The next day, at around 3:00 p.m.
Just when Li Youzhi was sleeping after working on the plan all night, TKTK's Los Angeles headquarters.
In the CEO's office, looking at the progress report on the negotiation of the exclusive online live broadcast authorization for the current Academy Awards in the United States submitted by the secretary, Xu Haonian's brows twisted into a deep fleshy lump.
Just this morning, TKTK had a second contact with the Oscar Preparatory Committee.
The two parties negotiated again on the price of the online live broadcast authorization for the Oscar Awards. It was similar to the first time, and the result was still unsatisfactory.
Obviously, the appetite of the Oscars is much bigger than Xu Haonian imagined...!
According to the original plan, the maximum budget that TKTK could afford was $600 million. But through the contact and consultation this morning, the price given by the Oscar Preparatory Committee...has far exceeded TKTK's budget.
How much exactly?
850 million, US dollars!
Xu Haonian was really ready to call the police for this offer from the Oscar Organizing Committee... This is not just a negotiation of authorization, this is clearly robbery!
You know, how much did TKTK get the NBA Finals live broadcast rights for last year?
It was only 800 million US dollars!
In terms of influence and audience, the Oscars are actually not as good as the NBA Finals in this era. Even if the award ceremony is full of big stars, the offer of 850 million is obviously too damn high!
"Is the Oscar organizing committee serious about this price? We spent 600 million on last year's Oscar ceremony, but this year we have to directly increase the price by 2.5 billion. What made them set such an outrageous price? ?”
Looking at the report in his hand, Xu Haonian frowned and raised his head, looking at his secretary.
Facing the dissatisfaction on his face, the secretary also looked helpless.
"Mr. Xu, in fact, we are also surprised by this quotation. But the price offered by the Oscar organizing committee is very firm, and they have repeatedly stated that if the price is lower than this this year, they will not consider cooperating with our TKTK. They are considering other social or streaming media platforms. With all due respect, sir, they should have seen that we have hosted the online broadcast of the Oscars for three consecutive years, and this year we are sure that we will pay for it.”
"You bastards! Who gave them the confidence!"
Hearing what his secretary said, Xu Haonian, who had been feeling angry since yesterday, couldn't bear it anymore. He slapped the report in his hand on the table and cursed.
Seeing him getting really angry, the secretary shrank his neck and stepped aside wisely...
…
"Given TKTK's situation this year, they will definitely pay out the 850 million."
While Xu Haonian was furious, the Oscar organizing committee office.
As the chairman of the preparatory committee for this session, Orion was waving a cigar, his face full of confidence and determination.
Slowly flicking the unique ash from Cuban cigars into the ashtray, he smiled at a group of colleagues on the preparatory committee and said;
"TKTK has now confirmed that it will be forcibly acquired. In order to recover losses to the greatest extent before the acquisition date, they will definitely spare no effort to push up their stock price in order to create the maximum acquisition value during the acquisition period. Now it is only 10 days before they are acquired. The deadline is only less than eleven months. In the next eleven months, there are not many opportunities that can quickly boost the stock price. However, major cultural and sports events such as the Oscars, Grammys, NBA, NBL, and MLB. It must be the hype material that finally pushes the stock price to a high level.”
Unlike O'Lion's confidence, several other people in the office were obviously hesitant.
For no other reason... just because of the authorization for the online live broadcast of the Oscars, several competing platforms of TKTK have also sent offers.
Compared with the 500 million offered by TKTK in the first round of negotiations, the offers given by the two largest competitors, INS and Facebook... are obviously not comparable.
"O'Lion, I agree with your point of view. But at the same time, you must also clearly see that as a competitive platform, INS only gave an offer of 350 million this time, while last year Facebook offered 500 million. , this year we only offered an offer of US$400 million. It is obvious that these two platforms are not optimistic about this year’s Oscar online viewing. If TKTK does not accept our offer, then our loss... will be irreparable."
Putting down the cigar in his hand and glancing at Greens, the vice chairman of the organizing committee, Orion shook his index finger with a gemstone ring.
"NONONO, my dear friend Greens, I think the possibility of TKTK not accepting our offer that you are worried about will be almost zero! Let us think about it from another angle. TKTK has hosted the Oscars for three consecutive years. If they suddenly make changes to the online live broadcast of the awards ceremony this year, they will inevitably lose part of their user audience. At this juncture, the decline in stock prices may trigger a complete avalanche of TKTK, even if they don’t want growth! The stock price risk caused by this kind of business collapse is definitely not something they can accept.”
Infecting everyone present with his strong self-confidence, Orion stood up pressing the table.
After looking around for a week and everyone in the office, he picked up a dart on the table.
"So ladies and gentlemen, let us temporarily ignore the offers made by INS and Facebook. This time the competition for the online broadcast authorization of the Oscars is not a competition between the three social media platforms of TKTK, INS and Facebook. It is completely a competition between the destruction and survival of TKTK. In other words, ladies and gentlemen, this loser that has been cornered by the government has no qualifications to reject our offer, no matter our price is 600 million! , 800 million, or 900 million... As long as they can afford it, I swear to God, I guarantee they will pay it obediently!"
show!
As the words fell, Orion threw the darts in his hand.
Benedict!
Along with a graceful arc, the tail feathers of the dart trembled and pierced the wall outside the dial...
But looking at the completely missing dart, Orion didn't panic at all. Slowly picking up the cigar, he walked to the wall, pulled out the dart with his thick and strong fingers, and inserted it into the center of the target!
"This is so decent... Ladies and gentlemen, just let us wait patiently. In a week at most, the Chinese will transfer 850 million to our accounts!"
Nodding with satisfaction, Orion flicked the dart's tail feathers amidst everyone's laughter.
The feeling of having everything under control made him feel particularly happy.
…
"What the hell are you doing? I've already booked a restaurant, but you won't go. You insist on making me come to your place. What kind of place are you looking for? It's so remote, are there any good restaurants around?"
In Li Youzhi's hotel room, Xu Haonian, who got off work on time for the first time in more than a month after taking office, was unhappy.
He originally thought that Li Youzhi would come from China and have a good dinner tonight, but Li Youzhi called him in the afternoon and insisted that he come to the hotel in Hollywood.
He drove for more than an hour to get there. He thought Li Youzhi knew a good place, but he was dragged upstairs without saying a word.
Looking at the not-so-luxurious hotel room where Li Youzhi stayed, Xu Haonian's mouth was almost curled up to the sky.
Looking at Xu Haonian's face full of disgust, Li Youzhi laughed.
"Brother Xu, I don't like what you said. What's so good about the restaurant you booked? Look at the name of the restaurant, Mama Fu's... It sounds like a Chinese restaurant for foreigners. If the main dish in there is not General Tso's Chicken, I will take your last name! Is it edible? If you want to eat well, you have to say it's this!"
Facing Xu Haonian's disgusted face, Li Youzhi grabbed the snack bag that Tu Susu brought from China with one hand, and poured a lot of small snacks such as dried fish, squid shreds, prunes, bayberries, and cashews that are allowed by regulations on the sofa.
By the way, he took out two dozen Heineken beers bought at the 711 downstairs...
Beep!
Received the surprise value added by Xu Haonian [Surprise], 68 points!
God have mercy on me,
When Xu Haonian saw these snacks that Li Youzhi took out like Doraemon, he felt that his lips couldn't hold back his saliva.
After eating American food for more than a month, poor old Xu is no different from those foreigners who think domestic boxed lunches are delicacies. His mouth is so dry!
He tore open a bag of squid shreds with his teeth and opened the beer directly.
Seeing this guy take a mouthful of squid shreds, chew them a few times, then take a sip of beer, and then close his eyes and shiver all over, Li Youzhi laughed.
He opened a bag of flavored dried fish and put it on the tea tray. He opened a can of beer for himself without any hurry. After Xu Haonian exhaled a breath of alcohol comfortably, he asked tentatively;
"Brother Xu, how is the negotiation of the online live broadcast authorization of Oscar going?"
"Hey! Don't mention it."
Faced with Li Youzhi's inquiries, Xu Haonian waved his hands in annoyance:
"The Oscar organizing committee may be crazy. In the second round of consultations today, they gave us a licensing price of 850 million US dollars. I don't know how they calculated this licensing price. It's fucking outrageous!"
Fuck, 850 million?
Hearing this price, Li Youzhi secretly smacked his lips for a while, and tried again;
"Brother Xu, what do you think...?"
"Hey,"
Under Li Youzhi's questioning, Xu Haonian took a sip of beer and shook his head, and instantly felt that the plate of dried fish in front of him, which was enough to make any son of a foreigner kneel down and shout "godfather", was not fragrant anymore...
"This price is indeed a bit high, but there is no way, TKTK's current situation is here. In order to maintain the stock price, we have to bite the bullet and go up. We held a special discussion meeting for this matter this afternoon, and decided to contact the Oscar Organizing Committee in three days to see if the licensing fee can be controlled within 800 million. If it really can't be done... 850 million is also accepted. It's really a pity to spend this money in vain..."
Fuck!
You TKTK are really hungry!
850 million licensing fee, this is not just a waste of money... This is clearly an IQ tax!
Come on, I can't talk about this any more, let's just get down to work!
Thinking of this, Li Youzhi decided not to beat around the bush and get straight to the point!
While Xu Haonian was sighing, he pulled out the laptop behind him, opened the online selection plan for the Rotten Tomatoes Awards that he had completed last night and this morning, and pushed it directly in front of Xu Haonian.
"Brother Xu, I have something here, take a look."
"What is this?"
Squinting his eyes, Xu Haonian frowned as he looked at the plan on Li Youzhi's computer screen.
"You take a look first, and we'll talk after you finish."
Regardless of Xu Haonian's resistance, Li Youzhi stuffed the notebook into Xu Haonian's arms.
With a thousand percent suspicion, Xu Haonian put down the beer in his hand and patiently pulled the progress bar of the plan.
Hiss~
Just after reading the introduction of the plan, Xu Haonian sat up straight!
What does Xu Haonian do?
When I was in China, I was mainly responsible for the content operation of Doushou, which naturally included the formulation of promotion plans for various activities on the platform!
So, when Xu Haonian saw Li Youzhi's "Rotten Tomatoes Award" plan, he was sure of one thing - this Rotten Tomatoes plan, with TKTK's current user volume, as well as the platform's user portrait and influence, is definitely worth it!
And this feeling became stronger as Xu Haonian read the whole plan.
Until the end, when he saw the "Rotten Tomatoes Award" award ceremony plan and the various trophy settings of the Rotten Tomatoes Award, Xu Haonian clapped his legs and stood up!
Beep!
Received Xu Haonian's additional [Extreme Appreciation] amazing value, 68 points, 68 points, 68 points!
"Wow, Xiaozhi, you made this? That's awesome! If this thing can really be made and tried on the platform, it will definitely attract a wave of movie and TV fans, and it's long-term high-quality traffic!"
Ah,
I just like chatting with people like you who know the goods!
Sprinkle some water~
Facing Xu Haonian's thumbs up to him, Li Youzhi laughed.
"Brother Xu, if this plan is used to replace the Oscars live broadcast, do you think it will work?"
"This..."
Although he admired Li Youzhi's Rotten Tomatoes Award plan, he still hesitated when he asked this question.
After pondering for a long time, he grinned and said;
"How should I put it? The plan is definitely a good plan. And this Rotten Tomatoes Award mechanism, which gives most of the decision-making power of the movie to the audience, is indeed in line with the user tone of the current short video platform. But... I have to say that this thing is indeed risky. The risk is not whether this award can be popular, but the TKTK platform itself... You know, Xiaozhi, there is not much time left for TKTK. If it really refuses the Oscar and fights for this award, unless the effect of the Rotten Tomatoes Award is far greater than the Oscar, otherwise for TKTK... it is actually not worth the loss."
Match!
You are so interesting!
Hearing Xu Haonian's evaluation, Li Youzhi rolled his eyes.
"Brother Xu, what you said is... contradictory!"
"Hehe, indeed..."
After being insulted by Li Youzhi, Xu Haonian scratched his ear and grinned;
"But the fact is indeed the fact. If TKTK had three years... no, even two years! This Rotten Tomatoes can be held twice, I really have full confidence that this award can achieve the same influence as the Oscars in the United States. But there is no way... TKTK is less than a year away from being acquired, and I have to consider the risks here."
Li Youzhi understands Xu Haonian's caution.
But that being said, he really wants to make money from this white knife music!
He really wanted to intercept this Oscar nonsense...
"Brother Xu, I think your thinking is wrong. You have to think about this matter the other way around. The online live broadcast license for this year's Oscars will cost you 850 million! 850 million! Think about it, what can you buy? Let's say... the streaming rights of all Hollywood movies released in theaters in the past year can be bought in a package for 300 million US dollars, right?"
Li Youzhi was not exaggerating.
The price of streaming rights in Hollywood is actually not outrageous. Although the copyright protection is good, compared with the current situation of the involution of the domestic streaming video industry, the streaming rights of Hollywood blockbusters in the United States are actually similar to those in China.
Take Marvel's popular movies as an example. After the theaters, the streaming rights, even for a Cass movie like "Iron Man", are only about 8 million US dollars plus 5-8% platform share.
This price is even lower than that of first-tier theater movies in China-this is one of the reasons why Hollywood blockbusters choose to be released on Chinese online platforms after they are released.
The money is enough!
Therefore, Xu Haonian knew that Li Youzhi's claim of buying the copyrights of all Hollywood blockbusters for 300 million US dollars was true.
Seeing that Xu Haonian did not deny it, Li Youzhi went a step further;
"Brother Xu, think about it, with this 850 million, if you can get the network authorization of all Hollywood movies released in the past year, and play them simultaneously for free on TKTK or our Heguang audio-visual platform, how much advertising placement fees can you recover?"
This account is not difficult to calculate.
After a few breaths, Xu Haonian gave a rough estimate;
"300 million US dollars, conservatively estimated to be able to make back the investment."
"Right?" Li Youzhi clapped his hands, "You invested 300 million and got back 300 million, which is equivalent to getting the copyright for free. You take these movie copyrights and directly open the online Rotten Tomatoes rating. With the highly interactive mechanism of Rotten Tomatoes, can the active users of your platform increase by 5%?"
"Almost."
"Can this 5% increase in monthly active users stimulate a 10% increase in stock prices? Conservatively estimated, 5% is definitely no problem, right? You can make 300 million from movie placements, and you can also make more than 1 billion from stock prices. You can also convert the traffic brought by new users. As long as you become popular, the influence of the Rotten Tomatoes award can force those stars to participate in the interaction. Do you know how many Hollywood stars are on TKTK? .
At that time, you can hold a Rotten Tomatoes Award ceremony, and TKTK platform's own copyrights will be broadcast online. This award ceremony can also create a wave of traffic, sell a wave of product placement, and stimulate the stock price...
To sum up, this award can at least bring TKTK 1 to 2 billion US dollars in revenue! Isn't this much better than your Oscars? ! If this thing is done, Brother Xu, I am not exaggerating, who is above you in the Doushou Group system except Mr. Yang?
Compared with this income, the little risk you mentioned is nothing! If this thing is done, all the theaters in the United States will have to refer to TKTK for scheduling, and Hollywood will have to make a home in TKTK from now on!
Oscar? What Oscar will there be by then? Your Rotten Tomatoes Award ceremony of TKTK is the online Oscars! "
! ! ≯(°.°)≮!!!
On the sofa, listening to Li Youzhi's bewitching blueprint and imagining the scene after the success of the Rotten Tomatoes Award, Xu Haonian felt that every nerve of his body began to tremble slightly.
Beep!
Received Xu Haonian's added [Extremely Agree] amazing value, 88 points!
Hearing the crisp reminder of the amazing value being credited to his ear, Li Youzhi, who had output 10,000 tons of bewitching in one breath, took a breath.
Then, he held out the beer in his hand.
"Brother, anyway, TKTK is like this, and we can only fall steadily if we follow the steps. Give it a try... A bicycle may not be impossible to become a motorcycle! What do you... say?"
Trembling all over, staring at the beer can that Li Youzhi stretched in front of him, Xu Haonian clenched his teeth.
Then, he stood up suddenly!
Damn... It makes sense... It makes sense!
This is really, this is really...
An unimagined road, a shocking wave, damn!
"Fuck Oscar, just do it!"
Bang!
Seeing Xu Haonian slap his thigh, slam the beer in his hand over and drink it all, Li Youzhi raised his lips.
When the rebellious heart is aroused, the world will be wide.
Xiao Deng'er... your road will be widened now, hahahahaha!
...
The rebelliousness was completely aroused. With dried fish and beer, Xu Haonian rolled up his sleeves and sorted out the already quite complete plan with Li Youzhi.
It was not until after eleven o'clock in the middle of the night that Xu Haonian, full of determination, took a big step, stopped a taxi with Li Youzhi's mobile hard drive, and rushed to the TKTK headquarters.
In the next few days, Xu Haonian immediately formed a team and put the Rotten Tomatoes Award plan into the execution stage.
In this way, nine days passed quickly.
Nine days later.
Oscar Organizing Committee.
Looking at the ticking clock on the wall, Orlean smacked his lips.
"TKTK still hasn't contacted us?"
Across from Orlean's desk, his assistant groaned and responded;
"No, sir... It's strange. After the second consultation, they seemed to have forgotten about it. They didn't even call us. Do you think they were... scared by the offer? Or their financial situation really doesn't allow them to give 850 million? Otherwise, we... take the initiative to contact them and give them a symbolic reduction in the licensing price?"
"Orlean! Damn it! Look at what you've done!"
Just as Orlean was suspicious and wanted to call Greens, the vice chairman of the organizing committee, his office door was suddenly pushed open.
Greens, who he was about to contact, rushed in with his beard standing up and his eyes wide open.
With a snap, a tablet was slapped on his desk.
"[Good or rotten tomatoes, it's up to you! TKTK Rotten Tomatoes Awards are now open...]"
Following Greens' finger on the screen, he saw the special page advertisement pushed by the TKTK platform homepage on the screen, and the long list and review page on the advertisement, which almost included all the popular Oscar movies of this year... Orian felt his brain explode!
"They actually... set up a movie award themselves!?"
Understanding the real reason why TKTK had not contacted the organizing committee for so many days, Orian's mentality... exploded!