Chapter 550: Without you, it is very important to Zhige!

Chapter 550: Without you, it is very important to Zhige!

Greens is really going crazy!

As the vice chairman of the organizing committee of this year's Oscars, he has been following up on several licensing projects including TKTK.

According to the original expectations of the organizing committee, the licensing fee for the live broadcast of this year's Oscars is actually around 650 million US dollars.

The reason for this expectation is that in the past three years, TKTK has invested in the online live broadcast licensing, which was originally only about 300 million US dollars. It can be said that without the participation of TKTK, the online live broadcast licensing of the Oscars would not have reached the current level.

At present, the development trend of mobile Internet in the United States is indeed good, but the obvious difference from users in other parts of the world is that most American audiences still rely on traditional screens for major cultural and sports events.

For example, for the key events of the NBA, generally speaking, American audiences like to watch them on TV. First, the satellite signal of the TV is relatively stable, and there will be no bad viewing experience due to network jams. Second, a family or friends can watch and witness the results of the game at the same time.

The same is true for cultural awards ceremonies like the Oscars. A considerable number of fans and fans will have various gatherings on the day of the awards ceremony. The proportion of American fans who are actually waiting for the awards online is not that large.

It is precisely because of this that Instagram and Facebook, which have a relatively large number of users in the US market, are not that interested in the live broadcast of the Oscars awards ceremony every year. It was not until TKTK entered the US market that it raised the Oscars' online live broadcast authorization to such a high level in order to attract as many new users as possible.

Now that TKTK has suddenly given up the pursuit of the Oscars live broadcast authorization without any warning, Greens can already foresee how bleak the Oscars sponsorship revenue will be this year!

This matter is not simply about TKTK withdrawing from the competition and not being able to earn 650 million yuan.

Rather, without the high authorization ceiling of this sponsor who is willing to spend a lot of money on the Oscars, there will be a fatal chain reaction for all sponsorship and investment promotion of this year's Oscars awards ceremony!

Take the live broadcast authorization of this awards ceremony for example; if there is no offer from TKTK, the 300 million and 450 million currently offered by INS and Facebook would never exist. Without the high bar of TKTK, these two companies may even offer 200 million or 300 million!

Once the reduction of the live broadcast rights on the Internet becomes an established fact, the related TV broadcast authorization and advertising sponsorship fees... are hard to guarantee that they will not be affected.

All of this stems from the arrogance and expansion of this fat man in front of him!

In the office of the Oscar Organizing Committee

Looking at the tablet computer that Greens slapped on the table, and the Rotten Tomatoes Award selection advertisement that was typed out on the computer screen, Orlean's brain completely crashed...

Under Greens' questioning, it took more than ten seconds for Orlean, who realized that he might have caused a big disaster, to come back to his senses, trembling and pointing at the tablet computer in front of him, his face full of indignation and anger;

"How is it possible, how is this possible? I mean... this is totally wrong! They should know that the Oscars are currently the most valuable film awards in the world, and we have tens of millions of fans worldwide. How can they refuse? Who gave them the confidence to think that they could create a film award that can be comparable to the Oscars in terms of popularity!"

"Who does he think they are?!"

Raising his thick fingers, Orlean pointed hard at the Rotten Tomatoes Award event entrance on the screen.

As he clicked, the feedback page of the selection event was clicked out by him.

"Woohoo! I like the mechanism of this award! It looks so interesting! I mean, the quality of a movie should be left to the audience, not those arrogant Oscar judges who talk about art!"

"Let those lobbyists die! Selecting movies that the audience really likes and giving a shining affirmation to the people who made the movie, this is the real meaning of movie awards! In this respect, this Rotten Tomatoes award satisfies all my fantasies about movie awards! Well done!"

"I thought TKTK would still broadcast the boring Oscars this year. The reason why it is boring is that many movies nominated for the Oscars in recent years are movies that mainstream audiences have never heard of. You'll never see a movie like Spider-Man: No Home win a major award like Best Picture despite being popular among fans... so let's go big and pick movies that real audiences love to watch!"

"Agree with most people on this page! In the past, there was a more even playing field for great movies in Hollywood between mid- and high-budgets, but now, the ones who win Oscars are either global blockbusters that appeal to the masses or low-budget independent films, with almost no crossover. This makes a lot of good movies buried and there is no channel to cheer for these good movies! I think the Rotten Tomatoes Award, if it really happens, will be a good thing for these movies! Support!"

"Imagine being at the industry's highest award ceremony. All you see are films, creators, and cast and crew about whom you know little or nothing. Would you be interested in this award ceremony? That's how the Oscars are today. There are even some audiences. The less I like it, the more it means awarding it... Thanks to TKTK for an interesting attempt! Now, I'm going to add a new one to my favorite movie! Tomatoes!”

"A few years ago, Oscar-nominated films had a variety of themes, including war, sports, marriage... Let's look at the themes of this year's nominated films, including LGBT, deaf-mute families, black themes... Of course, the subject matter is not an essential issue, it just looks good; However, these films are basically slow-paced, unique-style art films that are extremely picky about the audience. Some people may think that it is normal for art films to be nominated for Oscars, but six or seven of the ten nominations are, which is too many anyway. ...For me who's had enough of this, it's obviously more fun to smash tomatoes on the posters of movies I don't like!"

"..."

Looking at the Rotten Tomatoes Awards feedback page, almost all of which were positive comments from netizens, Orion shivered hard.

By the way, his eyes became clear.

These were the most direct comments from movie fans, making him realize a very scary fact.

What fact?

The impact of the Rotten Tomatoes Awards, which is based on a short video platform, on the Oscars may not only be a matter of shrinking sponsorship costs this year.

This kind of selection mechanism that leaves the evaluation criteria of film art to the public movie fans is a real disaster for the Oscars, which has always kept its award criteria secret!

When the opinions and views of the public are more exposed, the "talent" that big stars and directors are proud of on the awards stage can no longer be used as capital to look down on the audience from above.

When everyone becomes their own opinion leader through the Internet and is not obsessed with artistic orientation and no longer believes in the so-called academic authority of film... the existence of the Oscars and even the Hollywood Academy will usher in subversion and change!

This is something that the Oscars and even the entire American film and art world cannot accept!

"No, this is not right. TKTK has no reason to come up with such an award. Even if they think our offer is too high, they will not take such a big risk to create an award themselves. There must be someone behind this In terms of promotion, due to the nature of TKTK’s short video platform, they will not create this form of awards. They have no soil for film dissemination, which is incompatible with the interactive nature of their platform!”

Seeing that Orion finally realized the seriousness of the problem, Greens suppressed his anger and pointed out the detailed information of the Rotten Tomatoes Awards in front of him.

"You finally woke up my friend! Look at this... This Rotten Tomatoes Award is indeed not TKTK's idea. Judging from the current public information, although the main platform for this film award is TKTK, it was initiated and provided with technology The support, as well as the support of the cooperative film copyright, is this website called Heguang Audiovisual. As far as I know, this website has just emerged this year, an online streaming platform from China.

As far as I know, in order to create the Rotten Tomatoes award, in the past week, the company negotiated for a large number of movie streaming rights. According to the notice on this award page, the next film of Waguang Audiovisual will put some popular movies on the website to link with the Rotten Tomatoes Awards. If that is the case, an unprecedented storm will shatter the award-winning mechanism that the Oscars are proud of! Orion, maybe you should prepare... There is always someone who should be responsible for this. "

After hearing Greens' warning, Orion's face darkened.

He knew that this was Greens shirking responsibility and wanting to take the blame for all the losses.

But at the same time, a trace of doubt arose in his heart...

Wako Audio-Visual...Wako Audio-Visual...Why do I always seem to have heard this name somewhere?

Where did it come from?

"What is the background of this Heguang Audiovisual?"

"I haven't had time to check the specifics, but it seems that they have reached a cooperative relationship with TKTK before and opened up user data channels. Just a few days ago, this company also released a movie called "Buried Alive" for free in North America. , is said to be a film directed and acted by their president, a young man named Li Youzhi. This has caused dissatisfaction among many streaming media platforms, which believe that this is unfair competition and a monopolistic competition. Disney and several other online streaming platforms also protested. "

"'Buried Alive'...? Damn it, I remembered it! Isn't that the work of the Chinese director and actor who was rejected by the selection committee a few days ago and launched a riot among Chinese movie fans?"

When he heard the title "Buried Alive", Orion's eyes widened.

"Li Youzhi... yes, that's the man! This is not an accident, Greens, this is not my fault! This is a premeditated revenge, this is an attack on Oscar! I need to hold a meeting , request the president of the college to attend the meeting, I need to explain this situation to the college!”

As if grasping a life-saving straw, Orion became excited.

Don't even think about it...

Don't let me bear all the responsibilities alone! ! ! !

…

Beep!

Received the amazing value of [thank you] from Orion, 89 points, 89 points, 89 points!

Beep!

Received amazing points, 2012829 points!

The filming set for "Parasite" is already up and running.

Wearing a director's vest and a breathable and comfortable visor, Li Youzhi, who was sitting firmly behind the monitor, raised his eyebrows.

Ouch,

What's wrong with this?

Why is there suddenly such a huge wave of surprises worth recording?

While several actors on the set were still trying to figure it out, Li Youzhi silently opened the system panel.

When he saw that this wave of medium-sized surprises actually came from the TKTK Rotten Tomatoes Award port, he couldn't help but laugh.

Good guy, Xu Haonian is very fast.

I still thought that I would have to wait at least a few days before TKTK would launch the Rotten Tomatoes Awards event. Unexpectedly, in just a few days, I had already worked overtime to launch the awards event!

Sure enough, once this person becomes rebellious, his destructive power will surge upwards!

Mentally giving a big thumbs up to the rebellious Mr. Xu, Li Youzhi smiled and took out his phone and opened TKTK's event page.

Li Youzhi was even more delighted when he saw the bottom of the event page full of pitfalls and netizens' praise for the Rotten Tomatoes Award selection mechanism.

What is the voice of the masses?

It seems that the American people have been bitter about the Oscars for a long time!

In fact, in Li Youzhi's view, the decline of the Academy Awards is inevitable in this era.

Under the impact of the Internet wave, it is actually quite unexpected that it can maintain the current attention and ratings for so many years.

It’s really just that no one stepped out to kick Oscar in the crotch. If only someone like him had stepped forward, Oscar would have declined long ago.

Why do you say that?

The basis for an awards ceremony to exist and expand its influence is to maximize the recognition of truly outstanding film works. And this credibility continues to create opportunities for creators and practitioners in the industry to enter the global pop culture market share.

For more than half a century, Oscar has assumed such a responsibility.

It is precisely because of this kind of credibility that fans and audiences around the world can endure more than three or even four hours of long time, watching a group of film practitioners talking nonsense on the stage, waiting for the best actor and actress, male and female The nominations for supporting actor, director and best film awards were announced.

However, in recent years, the overall Hollywood film industry has shown a downward trend with the decline of the American industry.

The effective narrative of creating the American dream has been broken within their own country, and the Oscars, which represent the greatest common denominator of the core values ​​of mainstream American society, have now become the result of a competition between big companies, big capital, financial resources and influence.

In fact, this award that used to represent film art has begun to tilt towards public opinion. Why are social factors such as Black Lives Matter and LGBT compromising and becoming more and more distant from the film itself.

Such an award...how does it have any persuasiveness and credibility?

In the past, the Oscars were film awards where "laymen can watch the excitement, but insiders can see the secrets." "Saving Private", which was nominated for Best Picture in 1998, is still the benchmark for war movies, and the 2003 Best Picture "The King of Rings" It is the final chapter of the Western fantasy epic. The total global box office of the three parts of the series is 2.92 billion U.S. dollars, which shows its popularity. Even "Bomb Disposal", which was selected for the best picture due to political correctness in 2009 and whose protagonist makes people nervous every time he defuses bombs, is still a movie that audiences can feel comfortable watching and professionals also like.

But in recent years, this type of film has almost disappeared from the Oscars. What the hell are all the movies that have been selected?

No wonder Rotten Tomatoes has just come out and has been praised like this by netizens here in the United States.

"Brother Zhi, the actors are ready. When should we start? Let's turn on the camera here. Do we need to pay homage to Guan Gong or something? What about the whole starting ceremony?"

Just when Li Youzhi was thinking this, a rough voice penetrated into Li Youzhi's ears.

Putting down the phone, they saw Liu Meng and Li Youzhi, who were straighter than straight men, but whose external gender was 055D.

After several rounds of screening these days, the crew has finalized the actors and preparations. The film "Parasite" actually does not have particularly high requirements for actors, the main thing is the story.

So in terms of actors, he followed the actor standards of the original version of "Parasite" and selected a few Koreans from Hollywood.

The pay is cheap and the work is pretty good. The most important thing is... Korean actors belong to a very marginalized group in Hollywood. Every one of them is grateful to receive a starring role, and they are very efficient in their work.

Li Youzhi was happy after waving to Liu Meng;

"We have never held any opening ceremony in China, let alone here. Now that we are ready, let's start. Finish filming early..."

Before he finished speaking, Li Youzhi felt a numbness in his hands.

Seeing the incoming call on the screen of his mobile phone, a call from Xu Haonian, he directly handed the guide bucket in his hand to Liu Meng and motioned Liu Meng to shoot the first scene for him.

He himself walked to the side of the set and picked up the phone.

"Brother Xu, what are your instructions?"

On the other side of the phone, Xu Haonian laughed when he heard Liu Meng's ear-pulling "Parasite, first scene, first act, Ike God".

"Xiaozhi, has your film started shooting?"

"Yes, today is the first day of shooting. What's wrong, Brother Xu, is there something wrong? If you have something, please tell me, otherwise I will go to shoot now."

"Haha, you kid, I know you are busy. Can I call you if you have nothing to do? Have you seen the activity page of the Rotten Tomatoes Award on the TKTK platform?"

Hearing Xu Haonian asking this, Li Youzhi said happily:

"Of course, I was just looking at it. I feel that the users on TKKT should have a good participation in this award. There are many good reviews on the comment page! What's wrong, Brother Xu, is there something wrong with Rotten Tomatoes?"

"That's not it, it's the Oscars...hahaha,"

Faced with Li Youzhi's curiosity, Xu Haonian on the other end of the phone couldn't hold it back. In a burst of hard-to-disguise snickering, he laughed:

"Just now, Oscar called me. They said they were willing to reduce the licensing fee for the live broadcast of this year's Oscars. Guess... how much they gave?"

Ha!

Hearing Xu Haonian say this, Li Youzhi couldn't help but laugh again.

Look, he's anxious, isn't he anxious!

"Brother Xu, don't keep me in suspense. Tell me, what price did they give?"

"Six hundred million! Hahaha..."

Hearing the latest price Oscar offered to Xu Haonian, Li Youzhi couldn't hold it back;

"Oh my, this is a lot of discounts! More than three hundred million in one breath! Brother Xu, what's wrong, are you going to pick up this big bargain?"

"How is it possible!?" Facing Li Youzhi's deliberate ridicule, Xu Haonian laughed even louder: "This group of self-righteous guys, it's come to this point, and they still want me to buy their copyright for six hundred million. Damn, do they really think Oscar is a sweet cake! If you say bad things Before the Rotten Tomatoes campaign was launched, I might have hesitated if they gave me 600 million. But now the Rotten Tomatoes campaign has been online for only four hours, and the topic has been discussed for more than five million times. If this trend continues, in three months, the popularity of Rotten Tomatoes may be no different from that of the Oscars. Only a fool would spend 600 million to buy the copyright of the Oscars! This step is the right one. You kid, if you have such an idea in the future, you should come up with it earlier, so as not to add more sin money to the world! Haha..."

Puff,

Facing Xu Haonian's arrogant laughter, Li Youzhi couldn't help but burst out laughing.

What the hell is money,

I was forced to this point, and it was really hard to see you guys throwing money and dollars around, so I racked my brains to come up with this method,

"Okay, I won't say more to you. You're busy first, call me if you have time in the next few days. For this matter, I must treat you to a good meal. Oh, by the way..."

Just when Li Youzhi was laughing foolishly, Xu Haonian's tone became mysterious;

"You have to be mentally prepared, kid, I feel that Oscar is a little panicked now. Otherwise, with their usual arrogant look, they will definitely not You bent down and offered to lower the price. I feel that the Rotten Tomatoes award may have been thoroughly studied by them, and they may contact you later. In any case, you have to be more careful. TKTK is a platform after all, and no matter what the Oscars are like, they can't do anything to us. But you are different. You are still filming in Hollywood, and you may be restricted by them in all aspects. Don't say that the Rotten Tomatoes will have any impact on the film you are currently working on. "

Influence?

Hearing Xu Haonian say this, Li Youzhi raised his eyebrows.

He silently cast his eyes on the crew who were in the trial run and shooting the first scene.

Looking at those weird friends who armed themselves to the teeth with political correctness, Li Youzhi snorted and laughed.

Damn, this time I came to the United States to prevent this situation, I, Brother Zhi, put my nails on my teeth!

It's no exaggeration to say that what is the situation of the current "Parasite" crew?

The entire crew, including the contracted actors, consists of 124 people, including 48 genders, Chinese, Korean, and black temporary workers, three major ethnic minorities...

Just with this team, Zhi Ge was trembling with fear when he ordered them, fearing that one of them would be retaliated.

Everyone in Hollywood is counted as one, and if they dare to provoke Zhi Ge...then they will kick the iron plate, I tell you!

Dinglinglinglinglingling...

However, just as Li Youzhi squinted his eyes and thought about it, his phone suddenly rang again.

Looking at an unfamiliar number in the United States, Li Youzhi raised his eyebrows.

After greeting Xu Haonian and hanging up the call, he picked up the unfamiliar call.

"Hello, who is this?"

"Hello, Mr. Li Youzhi. This is the Hollywood Preparatory Committee. I am Lindman, the chairman of the Preparatory Committee. I believe you should have an impression of me."

Wuhu?

When he heard the visitor introduce himself, the corners of Li Youzhi's mouth cracked.

Good guy, this is really a good guy.

Life is full of encounters!

"Mr. Li, let's be frank. We noticed the Rotten Tomatoes Movie Awards jointly organized by your streaming platform and TKTK. To be honest, our film academy is very interested in this award and its unique and interesting mechanism.

You also know that the American Academy of Motion Picture Arts and Sciences has always been committed to promoting the healthy development of the film industry. As long as some new elements and new revolutionary things can promote the film industry, we are also very happy to support them. So we have a proposal here, that is, if Mr. Li is interested, the Academy of Motion Picture Arts and Sciences can be a partner and intervene in the operation of the Rotten Tomatoes Awards.

Of course, we know that this award will definitely condense It is the result of Mr. Li's wisdom and efforts. In return, we are willing to provide you with both monetary and honorary feedback. In terms of money, the Academy of Film is willing to provide $60 million in financial support, which we can deposit into the personal accounts of Heguang Audiovisual and Mr. Li in any form.

As for the honor... If Mr. Li doesn't mind, we can nominate Mr. Li to be the vice chairman of the first Rotten Tomatoes Award Preparatory Committee. In addition, we are also very solemnly and sincerely inviting Mr. Li to participate in the selection of this year's Oscars with "Buried". We have reserved a place for you in the list of nominees for the Foreign Language Film Award. Mr. Li, do you think this condition... can you accept it? "

On the other end of the phone.

Listening to Lindemann's somewhat awkward and seemingly embarrassing condition, Li Youzhi laughed.

Cou,

You Oscars are really beautiful!

60 million US dollars, an Oscar nomination for the Best Foreign Language Film Award, you want to buy your brother Zhi...

It's too late!

If you had given this condition more than ten days ago, Zhi might have considered it reluctantly.

But now... Looking at the positive comments from netizens on the Rotten Tomatoes Award interactive page, Li Youzhi snorted and laughed.

Money is not important to Zhige, and Oscar nominations are not important to Zhige either.

Zhige can only tell you that without Oscars, for Zhige... it is very fucking important!