Chapter 832 Dilemma (asking for monthly votes)
Panshan Group Headquarters.
Liu Tao was holding a teacup and drinking tea.
Li Weimin was reporting the situation to Liu Tao, and Li Weimin looked very serious.
"Mr. Liu, Gree Home Appliances Group is now subject to the European and American "anti-dumping" bill. If this matter is not resolved, Gree Home Appliances Group cannot develop further." Li Weimin said in a deep voice, "At present, Zhu Jianghong does not know how to deal with this matter."
Huaxia Gree Home Appliances Group, which is affiliated to Huaxia Southwest Industrial Group Corporation, specializes in the research and development and production of home appliances.
From small electric fans, hair dryers, electric kettles to large TVs, refrigerators, air conditioners, washing machines, etc.
There are more than 20 major home appliance products.
Huaxia Gree Home Appliances Group is the absolute leader in the field of Chinese home appliances and a giant in the field of world home appliances.
Since its establishment, Huaxia Gree Home Appliances Group has developed very rapidly.
Research, production, sales, after-sales service, etc., with 15 production bases across the country, 40 brands, more than 100 subsidiaries, and more than 150,000 employees.
Huaxia Gree Home Appliances Group has technology, industrial scale advantages, and labor cost advantages.
Compared with the high prices of those old-fashioned home appliance manufacturers in the international market, Huaxia Gree Home Appliances Group has a very obvious cost advantage.
Internationally, the technical advantage is not dominant, the manufacturing costs such as labor are high, and the aesthetic performance and energy saving are backward. Faced with Gree's fierce momentum, international home appliance manufacturers can hardly resist and have been scattered in the past ten years.
At least hundreds of home appliance manufacturers have gone bankrupt in the past ten years.
Products with the same price as Gree's home appliances are not as good as Gree's; products with the same performance as Gree's home appliances are much higher in price than Gree.
How can international home appliance manufacturers compete with Gree?
In the end, they will be subject to the "anti-dumping" laws of European and American countries, just like the strong enterprises of Huaxia Development!
Huaxia Gree Home Appliances Group is not the first company under Panshan Group to encounter the Anti-Dumping Act of European and American countries. The first one to encounter the Anti-Dumping Act of European and American countries is Jinlong Computer.
Liu Tao took a sip of tea and felt very calm. As early as when Jinlong Computer encountered the Anti-Dumping Act of European and American countries, Liu Tao was mentally prepared for this.
Free market, free trade, fair competition, market regulation, etc., these are just tricks made by Europe and the United States to fool people.
It's ridiculous that some people really take it seriously.
What's more ridiculous is that these people are often university professors and industry experts.
I have to say that this is a kind of sadness.
They are fooled by others and don't know it.
They are the kind of people who are sold by others and help them count money.
To be honest, these people are either stupid or bad!
Where is there any real fairness and freedom? In the final analysis, this is just a reason for others to seize your market when they have an advantage.
"Don't worry Zhu Jianghong too much, let the legal department go to court." Liu Tao said slowly.
"How can we not be anxious? This is a big part of our revenue. If they do this, will it be useful to sue them?" Li Weimin smiled bitterly.
Huaxia Gree Home Appliances Group has an annual turnover of more than 250 billion, most of which is mainly exported.
And more importantly, the turnover is still growing.
Huaxia Gree Home Appliances Group has very competitive products and high brand value.
In Li Weimin's opinion, since they have used this trick, how can they win the lawsuit?
Liu Tao smiled lightly and said, "Whether we can win the lawsuit is one thing, and whether we should fight is another. We must show our attitude."
Liu Tao naturally knew that simply suing was useless.
But he still had to sue.
The attitude must be shown, and then it will be easier to talk later.
If you don't show your attitude, people will think you are weak and can be bullied, and regard you as cattle and sheep that can be slaughtered at will.
As for solving the problem, it is naturally discussed in private.
"At the same time, you should also remember that the export market cannot focus on the European and American markets. Southeast Asia, South Asia, the Middle East, Africa, and Latin America are all markets. People can't afford air conditioners, but they can always afford fans. You should actively expand the markets in these regions." Liu Tao took this opportunity to hit Li Weimin.
It was too easy to make money in the European, American, and Japanese markets before, and they looked down on other places.
But you have to know that it's good to make money as long as you can, so you can't be picky.
Besides, the market must be cultivated, and it's impossible to always pick up ready-made ones.
Liu Tao is not afraid of the difficulties he is facing now.
Because time is on their side, they can outlast those European and American home appliance manufacturers by enduring.
Because the fundamental reason for the current predicament of those European and American home appliance manufacturers is not that there is a competitor called Gree Home Appliances. Before Gree Home Appliances, they were still beaten by Japanese home appliances.
In the final analysis, it is the high labor costs and short working hours in Europe and the United States, and young people don't want to enter factories, plus energy and other problems, which make these European and American home appliance manufacturers have no competitiveness at all.
If they only sell in their own area, the unit price will be very high, which will cause inflation. If they want to go abroad, their products are completely uncompetitive compared with Gree.
In other words, European and American home appliance manufacturers are actually in a desperate situation now.
The current movement is nothing more than a dying struggle.
Liu Tao can survive with them for ten years, but can they survive for ten years?
It's impossible!
Bankruptcy or acquisition by them is their only way out.
In recent years, Huaxia Gree Home Appliances Group has acquired many brands. Many brands look like European and American brands or Japanese brands, but in fact, Huaxia Gree Home Appliances Group is behind them.
Besides, if Liu Tao wants to avoid this, he has another way, which is to use Laos and Cambodia as a bathtub and put a brand on it to continue doing business. It's just a little more troublesome.
Of course, this incident also made Liu Tao see that the impact of Bush's failure to be re-elected has caused the situation in the United States to get out of control.
There is no need to wait until January when Clinton officially takes office.
Otherwise, the matter of Gree Home Appliances would not be so abrupt.
"Let Zhu Jianghong sue them in a big way, don't be afraid of spending money." Liu Tao said.
If the lawsuit is to be fought, it doesn't matter if it takes a year or two.
Public relations should also be done in the media to put pressure on some people.
He believes that this kind of thing will not last long.
Because in Europe and the United States, Gree home appliances are not all owned by Gree itself, but mainly by dealers. Those dealers invest a lot of money to set up exclusive stores and chain stores. Now that Europe and the United States are doing this, the interests of these dealers will be damaged.
These dealers may not be a big deal individually, but once they unite, their power is not small.
Besides, he is not without countermeasures here.
His countermeasures will also cause headaches for Europe and the United States.
The European currency crisis has just passed.
The United States still has a trade surplus with China. If this really happens, the United States itself will also have a headache.
Liu Tao is mentally prepared for the increasing number of things in recent years.
Even canned fruits and canned meat will be subject to the "Anti-Dumping" Act, as will shoes, socks, etc., not to mention these home appliances with higher added value.
Only the shipbuilding industry is ordered by shipping companies and shipyards, otherwise China's shipyards may also encounter the "Anti-Dumping" Act.
Then, Liu Tao asked his secretary to come in and call the head of the legal department to come over.
Over the years, Panshan Group has built up a fairly large legal team.
As the saying goes, "raise troops for a thousand days and deploy them for a single moment", this is exactly what is meant.